1. What do Internationalised Domain Names tell us about local language content? EURid, UNESCO, 2012

2. WSIS Action line C8 Cultural diversity and identity, linguistic diversity and local content

3. Cooperation between EURid and UNESCO Supporting WSIS action line C8 (cultural and linguistic diversity, local content). Annual Report Evidence based approach:  Data set over 90% of global domain name registrations  203 million domain names, 3.9 million IDNs Statistical reports  Deployment, growth rate, usage rates,.eu IDNs Country case studies Analysis –what factors support IDN growth? World Report on IDN deployment

4. Why Internationalized Domain Names? Statistical perspective, current measurement efforts Availability of data Challenges and limitations Synergies with ongoing studies Contents

5. What is an IDN?

6. How are domain names organised? gTLDs ccTLDs Policy managed By ICANN Policy managed independently

7. Why Internationalized Domain Names?

8. IDNs support local languages

9. 2012 31 IDN ccTLDs approved; 19 have been launched. 2010. امارات. مصر. 台湾.рф. الاردن and இலங்கை ไทย 2011 한국. قطر. فلسطين. الجزائر. 香港. سورية 2012. қ аз.срб 新加坡 சிங்கப்பூர் عمان.

10. Current measurement efforts 2011 and 2012

11. The data is finite, measurable and (usually) measured A lot of data is published, and kept up to date Some data is searchable (eg statdom.ru) Usage statistics Availability of data

12. Some data is not published at all Others only publish totals Derived figures Reliance on personal contacts Difference between registration and usage Access to zone files Challenges to deployment of internationalised domains Challenges and limitations

13. What did we discover? 16 May 2011City,

14. Deployment is increasing

15. Numbers are increasing

16. Usage – a mixed picture

17. Registrations of characters across the EU Source: IDNs State of Play 2012

18. Looking ahead – World Report 2013

19. Launch of 中国 (China). First reports User experience, awareness, acceptance (maybe) new gTLDs Focus for 2013

20. New gTLDs may expand IDNs

21. The fight for users’ attention

22. IDNs can be a useful source of data for those studying online multilingualism Strong correlation between scripts and local languages Deployment of IDNs is increasing Limitations and challenges Beginning of a new era in domain name system Conclusions