2. How different is the coming generation? Size – the high school Class of 2009 will be the largest in U.S. history The college age population will exceed 30 million by 2015 Between 1995 and 2015, 20% more students are projected to enroll in U.S. colleges and universities College enrollment should reach 16 million by 2015 assuming today’s participation rate of 66% Today, 88% of high school students aspire to attend college

3. How different is the coming generation? Diversity – Students of color will represent 80% of the increase in the college-age population between 1995 and 2015 Nearly 50% of the new growth will be Hispanic Among minority students, 45% will come from families with the lowest estimated family contribution Only 6% of all students from the lowest income group earn bachelor’s degrees compared to 40% of students from the highest income group

4. Student success and retention About half of the students who start college never graduate More than 80% of the drop-out occurs during the first two years of college and most occurs during the first year Today, only about 25% of the U.S. adult population holds a college degree More and more of the jobs of the future will require a college education We can and must do better

5. Killer courses lead to high drop out Pass rates for upper division courses range from 90% to 95% Pass rates for lower division courses average about 80% Pass rates for developmental English average about 70% Pass rates for developmental mathematics average about 50%

6. Everybody is ignorant, only on different subjects. Will Rogers

7. Six of the top eight killer courses are math courses The top three are pre- college math courses These data do not show grades of D

8. 36% of all college students take at least 1 DM course 75% of all students in community colleges take at least 1 DM course 50% will fail the course Nearly 1.5 million students a year fail a developmental math course

9. An exemplary enrollment program: Achieves enrollment goals each year regardless of the competition or market conditions Attracts and retains talented staff Prepares enrollment professionals for career advancement within the program or at other colleges and universities Achieves lasting success that transcends the leader

10. Elements of an exemplary enrollment program: 1. Sound enrollment fundamentals 2. Timely and accurate management information 3. An exemplary enrollment plan 4. A talented staff who executes the plan