1. SUSTAINABLE CAMPING MANAGEMENT: A COMPARATIVE ANALYSIS BETWEEN CAMPSITES AND HOTELS IN CROATIA Authors: Ines Milohnić, Associate Professor, PhD Josipa Cvelić-Bonifačić, Senior assistant, PhD Faculty of Tourism and Hospitality Management, Opatija

2. ToSEE - Tourism in South East Europe 3rd International Scientific Conference Sustainable Tourism, Economic Development and Quality of Life University of Rijeka, Faculty of Tourism and Hospitality Management Opatija Purpose of research:  Research of sustainable camping management in camping competentiveness  Research of selected indicators of sustainable management in camp sites and hotels in Croatia  comparison of this selected indicators between camp sites and hotels in Croatia

3. ToSEE - Tourism in South East Europe 3rd International Scientific Conference Sustainable Tourism, Economic Development and Quality of Life University of Rijeka, Faculty of Tourism and Hospitality Management Opatija Questions :  Which characteristics of sustainable camping management are a key influence on campsite competitiveness compared to other accommodation objects?  Which measures must sustainable camping management implement in order to increase campsite competitiveness and  Which models of ecological certificates for camps are present in Europe and Croatia?

4. ToSEE - Tourism in South East Europe 3rd International Scientific Conference Sustainable Tourism, Economic Development and Quality of Life University of Rijeka, Faculty of Tourism and Hospitality Management Opatija Camping – key contribution to tourism sustainability:  Historical and sociological contribution to preservation and activities in nature  Camping - one of dominant accommodations both in Croatian and European tourism  Camping – green and sustainable tourism – „hotels under the open sky”  Profile of camping guests – climate and nature friendly

5. ToSEE - Tourism in South East Europe 3rd International Scientific Conference Sustainable Tourism, Economic Development and Quality of Life University of Rijeka, Faculty of Tourism and Hospitality Management Opatija Characteristics of competitiveness in sustainable camping management: 1.Campsite marketing management 2.Campsite construction management 3.Management of preserving biodiversity of campsites 4.Management of campsites in protected nature enviroment 5.Sustainable management of the beaches in camps 6.Local culture, tradition and values implementation in camping management 7.sustainable management of camping services

6. ToSEE - Tourism in South East Europe 3rd International Scientific Conference Sustainable Tourism, Economic Development and Quality of Life University of Rijeka, Faculty of Tourism and Hospitality Management Opatija Measures of sustainable camping management: MEASUREDESCRIPTION „Green master planning”Low construction rate, high green areas Management of renewable energyDevices and equipment, energy Reduction of CO2Measures and techniques implementation Climate friendly companyApplying technology, promoting climate protection Landscapes and BiodiversitySpecial protection, promotion, Education and animationContent with emphasise on ecology Traditional values implementationArchitecture, materials, design, traditions Marketing management for camp competitiveness Associations, Rewards, Communications, Diversifications etc. Enviromental certificatesEU Flower etc.

7. ToSEE - Tourism in South East Europe 3rd International Scientific Conference Sustainable Tourism, Economic Development and Quality of Life University of Rijeka, Faculty of Tourism and Hospitality Management Opatija Ecological campsite certificates  are encouragement for sustainable camping management and contribution to competitive position of the campsite  Some of the most recognisable certificates in european camping are: EU Flower, Ecocamping, Viabono, Green Key, Automobile associations ecological ranking (ADAC etc)  Out of 75 BEST campsites in south Europe (ADAC 5* ranking) 17 have Ecomark (23%), 11 have ISO 14001 label, 4 EU Ecolabel, 3 EMAS label and 6 are members of Ecocamping  In Croatia: Certificates: „Friend of enviroment”

8. ToSEE - Tourism in South East Europe 3rd International Scientific Conference Sustainable Tourism, Economic Development and Quality of Life University of Rijeka, Faculty of Tourism and Hospitality Management Opatija Research: Primary research among managers of campsites & hotels – 10% of total accommodation units in Croatia with structured questionaire conducted in 2014. Secundary research of available camping literature in Croatia and Europe

9. ToSEE - Tourism in South East Europe 3rd International Scientific Conference Sustainable Tourism, Economic Development and Quality of Life University of Rijeka, Faculty of Tourism and Hospitality Management Opatija Research results:  Creation of selected system of a) comparable indicator sof sustainable management in hotels and campsites b) comparable indicators of implementation of enviromental management in Croatian camps and hotels  Definition of selected indicators of sustainability in camps and hotels in Croatia: Energy cost per m2 and per overnights, maintenance costs per m2 or per unit, share of green surfaces per unit in m2 and other  Definition of selected indikators for implementing the enviromental management system in Croatia camps and hotels: Energy management system, HACCP, ISO 9001, ISO14001 and others

10. ToSEE - Tourism in South East Europe 3rd International Scientific Conference Sustainable Tourism, Economic Development and Quality of Life University of Rijeka, Faculty of Tourism and Hospitality Management Opatija Conclusions:  Significant differences in sustainability indicators between camps and hotels  Comparison of Indicators of sustainable management shows that sustainability is significantly higher in campsites than in hotels  Space utilisation and energy use – more sustainable indicators in campsites  Hotels implement environmental management systems more than a camp sites - space for improvement for camping competitiveness  Enviromental certificates in Croatian campsites compared with european indicates thet there are further space for improvement

11. ToSEE - Tourism in South East Europe 3rd International Scientific Conference Sustainable Tourism, Economic Development and Quality of Life University of Rijeka, Faculty of Tourism and Hospitality Management Opatija Implications:  Research is relevant for Strategic management in a company in decision making process concerning: Availability of resources Internal return of investments Future competitiveness Expandation to other accommodation types Limitations:  Size of sample and indicators  Guest opinion is missing  Gestination management and availability of resources

12. ToSEE - Tourism in South East Europe 3rd International Scientific Conference Sustainable Tourism, Economic Development and Quality of Life University of Rijeka, Faculty of Tourism and Hospitality Management Opatija Future research: -Continous examination of visitors opinion -Guest contribution to „green business” -Standardisation and labeling -Sustainable management further research

13. Thank you for your attention! Josipa Cvelić Bonifačić Faculty of Tourism and Hospitality Management, Opatija E-mail:josipa.bonifacic@ftmu.hr