1. Color

2. Color The visual response of the eye to reflected rays of light
Element of floral design
3 dimensions of color
Hue
Value
Chroma
The American Institute of Floral Designers. The AIFD Guide to Floral Design. Terms, Techniques, and Traditions. The Intelvid Group 2005.

3. Hue The descriptive name of a color
Pure color without black, white, or gray added
Defines a specific spot on the color wheel
There are 12 hues on the color wheel
The American Institute of Floral Designers. The AIFD Guide to Floral Design. Terms, Techniques, and Traditions. The Intelvid Group 2005.

4. Value The lightness or darkness of a hue Relative to the gray scale
Achieved by the addition of black, white, or gray
Shade
Tint
Tone
The American Institute of Floral Designers. The AIFD Guide to Floral Design. Terms, Techniques, and Traditions. The Intelvid Group 2005.

5. Gray Scale
A visual aid which represents the transitional graduations of value from white to black, encompassing all the varying degrees of gray
The American Institute of Floral Designers. The AIFD Guide to Floral Design. Terms, Techniques, and Traditions. The Intelvid Group 2005.

6. Shade A hue which has been darkened by the addition of black
Deeper in appearance
Examples-
navy is a shade of blue
burgundy is a shade of red
The American Institute of Floral Designers. The AIFD Guide to Floral Design. Terms, Techniques, and Traditions. The Intelvid Group 2005.

7. Tint A hue which has been lightened by the addition of white
Pastel in appearance
Examples-
Light blue is a tint of blue
Pink is a tint of red
The American Institute of Floral Designers. The AIFD Guide to Floral Design. Terms, Techniques, and Traditions. The Intelvid Group 2005.

8. Tone A hue which has been muted by the addition of gray
Dusty in appearance
Examples-
wedge wood blue is a tone of blue
mauve is a tone of red
The American Institute of Floral Designers. The AIFD Guide to Floral Design. Terms, Techniques, and Traditions. The Intelvid Group 2005.

9. Chroma
The degree of strength, intensity, saturation, or purity of a color
A fully saturated hue is a color of the highest chroma or intensity
More pigment would make a color brighter; less would make the color more dull
Chroma describes the amount of brightness or dullness of a color whereas value describes the amount of black, white, or gray added to the color.
The American Institute of Floral Designers. The AIFD Guide to Floral Design. Terms, Techniques, and Traditions. The Intelvid Group 2005.

10. Pigment
substance used to provide color to paints, dyes, plastics, and other materials
The American Institute of Floral Designers. The AIFD Guide to Floral Design. Terms, Techniques, and Traditions. The Intelvid Group 2005.

11. Intensity
reflects the maximum amount of light back to the viewer’s eye
is not mixed with black, white, or gray
The American Institute of Floral Designers. The AIFD Guide to Floral Design. Terms, Techniques, and Traditions. The Intelvid Group 2005.

12. Saturation
the measure of the intensity or brightness of a color, describing the amount of light reflecting from it
The greater the saturation of color, the higher the chroma
The American Institute of Floral Designers. The AIFD Guide to Floral Design. Terms, Techniques, and Traditions. The Intelvid Group 2005.

13. Color wheel
Diagrammatic representation of all the hues in a color system presented in their proper spectral order.
Twelve hour color system which was developed by Louis Prang, an American Printer in 1876.
The American Institute of Floral Designers. The AIFD Guide to Floral Design. Terms, Techniques, and Traditions. The Intelvid Group 2005.

14. Color Wheel

15. Primary colors
Red, yellow, & blue, forming the basis of the color wheel, from which all other colors are created
Spaced equidistantly apart on the color wheel
Cannot be created by mixing any other colors together

16. Primary Colors

17. Secondary colors Orange, green, & violet
The three hues resulting from the blending of two primary colors
Placed in between primary colors

18. Secondary Colors

19. Tertiary colors
Six colors resulting from the blending of a primary color and an adjacent secondary color on the color wheel, mixing primary and secondary colors
Red-orange, red-violet, blue-violet, blue-green, yellow-green, & yellow-orange
Mixing primary & secondary colors
Primary color is always listed first with a hyphen in the center of the word

20. Tertiary Colors

21. Chromatic colors Colors derived from the visible spectrum
characterized by the presence of both hue and chroma
all colors other than black, white or gray
The American Institute of Floral Designers. The AIFD Guide to Floral Design. Terms, Techniques, and Traditions. The Intelvid Group 2005.

22. Achromatic colors
Neutral colors which lack hue, black, gray and white.
Do not appear on the color wheel
They occur when light is absorbed or reflected without displaying any spectral hue.
Achromatic color harmony: a grouping of colors without hue; white, black, and any values of gray.
Neutral colors: an achromatic color to which a small amount of hue has been added
The American Institute of Floral Designers. The AIFD Guide to Floral Design. Terms, Techniques, and Traditions. The Intelvid Group 2005.

23. Advancing (warm) colors-
Aggressive or warm
Predominantly composed of red or yellow
Visually move forward toward the viewer
The American Institute of Floral Designers. The AIFD Guide to Floral Design. Terms, Techniques, and Traditions. The Intelvid Group 2005.

24. Warm colors Advancing colors, such as red, orange, yellow
Association with fire and sunshine
Energizing or stimulating effect on the viewer
Active, cheery, evoking warm and happy feelings
Dominating colors, look larger and advance
Irritating if too much
The American Institute of Floral Designers. The AIFD Guide to Floral Design. Terms, Techniques, and Traditions. The Intelvid Group 2005.

25. Receding (cool) colors
Predominantly composed of blues or greens
Visually pull back from the viewer
Passive or cool
The American Institute of Floral Designers. The AIFD Guide to Floral Design. Terms, Techniques, and Traditions. The Intelvid Group 2005.

26. Cool Colors Receding colors Blues, green, and violets
Generally associated with water or foliage, cool things
Have a calming effect on the viewer
The American Institute of Floral Designers. The AIFD Guide to Floral Design. Terms, Techniques, and Traditions. The Intelvid Group 2005.

27. Color harmony
Groupings of specific hues and/or different values of one hue
Resulting in a pleasing or useful combination
Color harmonies may display different values of the given hue and still be considered complementary color harmony. (example: peach and baby blue)
Achromatic/neutral colors can be included in any color harmony
The American Institute of Floral Designers. The AIFD Guide to Floral Design. Terms, Techniques, and Traditions. The Intelvid Group 2005.

28. Achromatic color harmony
A grouping of colors without hue; white, black, and any values of gray.
The American Institute of Floral Designers. The AIFD Guide to Floral Design. Terms, Techniques, and Traditions. The Intelvid Group 2005.

29. Monochromatic color harmony
A grouping of different values of one hue
May include achromatic colors
An example would be blue and tints, tones, shades of blue.
Example: blue, navy, wedge wood blue, and light blue
The American Institute of Floral Designers. The AIFD Guide to Floral Design. Terms, Techniques, and Traditions. The Intelvid Group 2005.

30. Analogous color harmony
A grouping of 3 adjacent hues on the color wheel
No more than one primary color
One color dominates
Example – red-orange, orange, with red dominating
The American Institute of Floral Designers. The AIFD Guide to Floral Design. Terms, Techniques, and Traditions. The Intelvid Group 2005.

31. Complementary color harmony
A pair of hues directly opposite each other on the color wheel
Examples: red & green, violet & yellow, or blue & orange
The American Institute of Floral Designers. The AIFD Guide to Floral Design. Terms, Techniques, and Traditions. The Intelvid Group 2005.

32. Split complementary color harmony
A trio of hues, consisting of a hue and the two hues on either side of its direct complement
Example - violet, yellow-orange, & yellow-green
The American Institute of Floral Designers. The AIFD Guide to Floral Design. Terms, Techniques, and Traditions. The Intelvid Group 2005.

33. Triadic color harmony
A grouping of three hues which are equidistant on the color wheel
Example - primary colors; red, blue & yellow
Tints of primaries-pink, baby blue, & soft yellow
The American Institute of Floral Designers. The AIFD Guide to Floral Design. Terms, Techniques, and Traditions. The Intelvid Group 2005.

34. Tetradic color harmony-
A grouping of four hues which are equidistant on the color wheel
A double-complement
The American Institute of Floral Designers. The AIFD Guide to Floral Design. Terms, Techniques, and Traditions. The Intelvid Group 2005.

35. Colors are known evoke moods and feelings and appeal to our emotions
Color Psychology -
Colors are known evoke moods and feelings and appeal to our emotions
Hunter, Norah T., The Art of Floral Design Second Edition Delmar 2000.

36. Colors can set the mood of an arrangement and create emotional impressions.
Hunter, Norah T., The Art of Floral Design Second Edition Delmar 2000.