Presentation on theme: "Informative and persuasive. Types of Speeches Informative Persuasive Informative SpeechesPersuasive Speech To increase knowledge. Can be presented with."— Presentation transcript:
Types of Speeches Informative Persuasive Informative SpeechesPersuasive Speech To increase knowledge. Can be presented with or without persuasion. To change attitudes and behaviour. Has to be presented with information, in order to persuade.
4 Distinctions between Informative and Persuasive Speaking An informative speech is meant to increase knowledge. A persuasive speech is meant to alter attitudes and behavior. A speech can inform without persuading. A speech cannot persuade without informing.
Persuasive Speeches Persuasion is a communication process, involving verbal and non-verbal messages, that attempts to reinforce or change listeners’ attitudes, beliefs, values or behaviors( Seiler and Beal, 2008 page 320). The effect of persuasion occurs over time, that is not immediately. The effect of persuasion can be manifested in adoption, continuance, discontinuance or deterrence of actions.