1. Principles of Economics Session 1

2. Topics To Be Covered  Introduction  Definition of Economics  Market Definition  Demand Schedule, Curve, and Functions  Supply Schedule, Curve, and Functions

3. Topics To Be Covered  Change in Quantity Demanded versus Change in Demand  Change in Quantity Supplied versus Change in Supply  Equilibrium of Supply and Demand  Price Ceiling  Price Floor

4. Objectives  Objectives of bilingual education ：  To learn useful and practical knowledge of economics.  To improve English proficiency  Advantages of Samuelson and Nordhaus’ Economics

5. Arrangement  Revision of the previous session  Weekly quiz  Students’ presentation on the knowledge learned in the previous session  New contents  Summary  Assignment

6. Requirements  Attendance  Participation  Curiosity and Practice

7. Grading  Attendance (20%)  Class performance (10%)  Quiz (20% ）  Final Examination (50%)

8. Definition of Economics Economics is the study of how societies choose to use scarce productive resources that have alternative uses, to produce commodities of various kinds, and to distribute them among different groups.

9. Scarcity vs. Efficiency  Economic goods are scarce or limited in supply.  Free goods like air exist in such large quantities. Thus, their market price is zero.  Scarcity means that an economic good is not freely available for the taking.  Efficiency refers to the use of economic resources to maximize satisfaction with the given inputs and technology.

10. Microeconomics vs. Macroeconomics  Microeconomics is the study of how individual households and firms make decisions and how they interact with one another in markets.  Macroeconomics is the study of the economy as a whole with respect to output, price level, employment, and other aggregate economic variables.

11. Adam Smith & John Maynard Keynes  Smith authored The Wealth of Nations in 1776.  Founder of modern economics.  Research into pricing of land, labor, and capital.  Invisible hand.  Keynes authored General Theory of Employment, Interest and Money in 1936.

12. What, How, and For Whom  What is the problem of decision to produce possible goods or services.  How is the choice of the particular technique by which each good of the what shall be produced.  For whom refers to the distribution of consumption goods among the members of that society.

13. Normative vs. Positive Economics  Normative economics considers “what ought to be”—value judgments, or goals, of public policy.  Positive economics, by contrast, is the analysis of facts and behavior in an economy, or “the way things are.”

14. Market Definition A market is an arrangement whereby buyers and sellers interact to determine the prices and quantities of a commodity.

15. Demand and Supply Cycle Firms Households Market for Factors of Production Market for Goods and Services Goods & Services sold Goods & Services bought Labor, land, and capital Inputs for production Supply Demand

16. Quantity demanded is the amount of a good that buyers are willing and able to purchase.

17. The Law of Diminishing Demand The law of demand states that there is an inverse relationship between price and quantity demanded.

18. Demand Schedule

19. Demand Curve $3.00 2.50 2.00 1.50 1.00 0.50 213456789101211 P QdQd 0 Q d =12 – 4P

20. Determinants of Demand  Market price (P)  Consumer income (M)  Prices of related goods (P r )  Tastes (T)  Expectations (P e )  Number of consumers (N)

21. Demand Functions Q d = f (P, M, P r, T, P e, N) Q d = a + bP + cM + dP r + eT + fP e + gN Q d = f (P, M’, P r ’, T’, P e ’, N’) Q d = f (P) Q d = a + bP

22. Ceteris Paribus Ceteris paribus is a Latin phrase that means all variables other than the ones being studied are assumed to be constant. Literally, ceteris paribus means “other things being equal.” The demand curve slopes downward because, ceteris paribus, lower prices imply a greater quantity demanded!

23. Market Demand  Market demand refers to the sum of all individual demands for a particular good or service.  Graphically, individual demand curves are summed horizontally to obtain the market demand curve.

24. Change in Quantity Demanded versus Change in Demand Change in Quantity Demanded uMovement along the demand curve. uCaused by a change in the price of the product.

25. Changes in Quantity Demanded 0 D1D1 P QdQd A C 20 2.00 $4.00 12

26. Change in Quantity Demanded versus Change in Demand Change in Demand uA shift in the demand curve, either to the left or right. uCaused by a change in a determinant other than the price.

27. Changes in Demand 0 D1D1 P QdQd D3D3 D2D2 Increase in demand Decrease in demand 2.00 A 20 30 B

28. Consumer Income  As income increases the demand for a normal good will increase.  As income increases the demand for an inferior good will decrease.

29. Consumer Income Normal Good $3.00 2.50 2.00 1.50 1.00 0.50 213456789101211 Price Quantity 0 Increase in demand An increase in income... D1D1 D2D2

30. Consumer Income Inferior Good $3.00 2.50 2.00 1.50 1.00 0.50 213456789101211 Price Quantity 0 Decrease in demand An increase in income... D1D1 D2D2

31. Prices of Related Goods  When a fall in the price of one good reduces the demand for another good, the two goods are called substitutes.  When a fall in the price of one good increases the demand for another good, the two goods are called complements.

32. Change in Quantity Demanded versus Change in Demand

33. Supply Quantity supplied is the amount of a good that sellers are willing and able to sell.

34. Law of Supply The law of supply states that there is a direct (positive) relationship between price and quantity supplied.

35. Supply Schedule

36. Supply Curve $3.00 2.50 2.00 1.50 1.00 0.50 213456789101211 P QsQs 0 Q s = - 1 + 2P

37. Determinants of Supply  Market price (P)  Input prices (P I )  Related goods prices (P r )  Technology (T)  Expectations (P e )  Number of firms (F)

38. Supply Functions Q s = g (P, P I, P r, T, P e, F) Q s = h + kP + l P I + mP r + nT + rP e + sF Q s = g (P, P I ’, P r ’, T’, P e ’, F’) Q s = g (P) Q s = h + kP

39. Market Supply  Market supply refers to the sum of all individual supplies for all sellers of a particular good or service.  Graphically, individual supply curves are summed horizontally to obtain the market supply curve.

40. Change in Quantity Supplied versus Change in Supply Change in Quantity Supplied uMovement along the supply curve. uCaused by a change in the market price of the product.

41. Change in Quantity Supplied 1 5 P QsQs 0 S 1.00 A C $3.00 A rise in the price results in a movement along the supply curve.

42. Change in Quantity Supplied versus Change in Supply Change in Supply uA shift in the supply curve, either to the left or right. uCaused by a change in a determinant other than price.

43. Change in Supply P QsQs 0 S1S1 S2S2 S3S3 Increase in Supply Decrease in Supply

44. Change in Quantity Supplied versus Change in Supply

45. Supply and Demand Together Equilibrium Price uThe price that balances supply and demand. On a graph, it is the price at which the supply and demand curves intersect. Equilibrium Quantity  The quantity that balances supply and demand. On a graph it is the quantity at which the supply and demand curves intersect.

46. Supply and Demand Together Demand ScheduleSupply Schedule At $2.00, the quantity demanded is equal to the quantity supplied!

47. Supply Demand P Q Equilibrium of Supply and Demand 2134567891012110 $3.00 2.50 2.00 1.50 1.00 0.50 Equilibrium Q d =19 – 6P Q s = - 5 + 6P Q d = Q s

48. Three Steps To Analyzing Changes in Equilibrium uDecide whether the event shifts the supply or demand curve (or both). uDecide whether the curve(s) shift(s) to the left or to the right. uExamine how the shift affects equilibrium price and quantity.

49. How an Increase in Demand Affects the Equilibrium Price 2.00 0 7 Quantity Supply Initial equilibrium D1D1 1. Hot weather increases the demand for ice cream... D2D2 2....resulting in a higher price... $2.50 10 3....and a higher quantity sold. New equilibrium

50. Shifts in Curves versus Movements along Curves uA shift in the supply curve is called a change in supply. uA movement along a fixed supply curve is called a change in quantity supplied. uA shift in the demand curve is called a change in demand. uA movement along a fixed demand curve is called a change in quantity demanded.

51. S2S2 How a Decrease in Supply Affects the Equilibrium Price 2.00 012347891112 Quantity 13 Demand Initial equilibrium S1S1 10 1. An earthquake reduces the supply of ice cream... New equilibrium 2....resulting in a higher price... $2.50 3....and a lower quantity sold.

52. What Happens to Price and Quantity When Supply or Demand Shifts?

53. P Q 2134567891012110 $3.00 2.50 2.00 1.50 1.00 0.50 Supply Demand Surplus Excess Supply

54. Surplus When the price is above the equilibrium price, the quantity supplied exceeds the quantity demanded. There is excess supply or a surplus. Suppliers will lower the price to increase sales, thereby moving toward equilibrium.

55. Excess Demand Quantity Price $2.00 0123 4 5678910111213 Supply Demand $1.50 Shortage

56. When the price is below the equilibrium price, the quantity demanded exceeds the quantity supplied. There is excess demand or a shortage. Suppliers will raise the price due to too many buyers chasing too few goods, thereby moving toward equilibrium.

57. Price Ceilings & Price Floors Price Ceiling uA legally established maximum price at which a good can be sold. Price Floor uA legally established minimum price at which a good can be sold.

58. A Price Ceiling That Creates Shortages $3 Q 0 P 2 Demand Supply Equilibrium price Price ceiling Shortage 125 Quantity demanded 75 Quantity supplied

59. Effects of Price Ceilings  Shortages  Non-price rationing  Black market  Corruption

60. Rent Control  Rent controls are ceilings placed on the rents that landlords may charge their tenants.  The goal of rent control policy is to help the poor by making housing more affordable.  One economist called rent control “the best way to destroy a city, other than bombing.”

61. Rent Control in the Short Run Quantity of Apartments 0 Rental Price of Apartment Demand Supply Controlled rent Shortage Supply and demand for apartments are relatively inelastic

62. Rent Control in the Long Run Quantity of Apartments 0 Rental Price of Apartment Demand Supply Controlled rent Shortage Because the supply and demand for apartments are more elastic... …rent control causes a large shortage

63. A Price Floor That Creates Surplus $3 Q 0 P Equilibrium price Demand Supply Price floor$4 120 Quantity supplied 80 Quantity demanded Surplus

64. The Minimum Wage An important example of a price floor is the minimum wage. Minimum wage laws dictate the lowest price possible for labor that any employer may pay.

65. The Minimum Wage Quantity of Labor 0 Wage Equilibrium wage Labor demand Labor supply A Free Labor Market Equilibrium employment

66. Minimum wage The Minimum Wage Quantity of Labor 0 Wage Labor demand Labor supply Quantity supplied Quantity demanded Labor surplus (unemployment) A Labor Market with a Minimum Wage

67. Assignment  Review Part One (P1- 59)  Do Exercises on P58-59  Preview Chapter 4 (P62-79)

68. Thanks