3. Optimizing Focus on process improvement Quantitatively Managed Process is measured and controlled Defined Process for the Organization, Proactive Managed Process for Projects, Often Reactive Initial Unpredictable, Poorly controlled, Reactive

4. Localization without Standardization No Translation Engine No Persistent Unique IDs No Standard Translation Data Exchange Format Ad Hoc Localization Localization with Standardization Integrated Translation Engine English Strings with Persistent and Unique IDs Streamlined Translation Data Exchange Format Modern Localization Workflow Localization with Optimized Standardization Translation Engine Captures Lookup Calls Translation Strings with Status Contextual Data Exchanged Work Flow Automation with Feedback

5. Problem: Not able to handle dynamic text Result: Poor quality translation No Translation Engine Problem: Used English to look up translation Result: Translation was lost when the English changed from “Go!” to “Go!!!” No Persistent Unique IDs Problem: Different every time, chaotic Result: Lost files, data errors, user errors Ad Hoc Translation Data Exchange Format Problem: No Translation Database. Result: Inefficiency. Delays. Ad Hoc Localization Work Flow

6. 6~12 man months of engineering clean up No Translation Engine Excessive retranslation. $10,000’s No Persistent Unique IDs 12-18 man months of localization clean up Ad Hoc Translation Data Exchange Format Labor intensive and error-prone Ad Hoc Localization Work Flow

7. New Content to Localize Eyeballing the Data Prepare and Send Batches Translation and Queries QA and Bugs Dev and Bugs Publish

9. No Translation Engine Integrated Translation Engine No Persistent Unique IDs English Strings with Persistent and Unique IDs Ad Hoc Translation Data Exchange Format Standardized Translation Data Exchange Format Ad Hoc Localization Work Flow Modern Localization Work Flow

10. Improved quality with dynamic grammar Integrated Translation Engine Ability to track changes in the English text English Strings with Persistent and Unique IDs Simplified import and export process Streamlined Translation Data Exchange Format Centralized translation database and tools Modern Localization Work Flow

11. New Game Assets Incremental Translation (50% Disc) Exact Match Translation (70% Disc) Outsourced Translation Publish (15% Disc)

13. Integrated Translation Engine Translation Engine Captures Lookup Calls English Strings with Persistent and Unique ID Translation Strings with Status Streamlined Translation Data Exchange Format Contextual Data Exchanged Modern Localization Work Flow Work Flow Automation with Feedback

14. Master Tool PM TeamTranslation/QA CS/Community Game Design (new content) Publish