1. Developing Online Patron Tutorials

2. Today’s Agenda

3. Case Studies A review of case studies provides some answers: What has been successful? What have libraries learned in the process? What tools have they used? What would they recommend to others? Case Studies

4. Carmel Clay Public Library http://www.carmel.lib.in.us/

5. Carmel Clay Public Library http://www.carmel.lib.in.us/ Highlights - Promotion: Through homepage Point-of-need YouTube channel Facebook

6. Dallas Public Library http://www.dallaslibrary2.org/tutorials/tutorials.php

7. Dallas Public Library http://www.dallaslibrary2.org/tutorials/tutorials.php Highlights: Organized hierarchical subject based inventory Ability to limit list of videos by subject Coordination with City for employment tutorials

8. http://guides.wpunj.edu/content.php?pid=127800&sid=1096786 William Paterson University

9. http://guides.wpunj.edu/ William Paterson University Highlights - Feedback: Feedback form Comments tracked Live librarian chat Rotating icon on homepage

10. http://guides.stlcc.edu/tutorials St. Louis Community College

11. http://guides.stlcc.edu/tutorials St. Louis Community College Highlights: Rotating feature video Started with existing open source Collaborate with faculty, incorporate into Blackboard Focus on short in/out tutorials Ease of sharing

12. Content Selection Topic & content selection for tutorials: Needs assessment – formal vs. informal Support of library subsidized resources Subject matter expertise Common inquiries General considerations

13. Evolution of Tip Sheet-Screencast-Tutorial

14. Skill/Tool Continuum Screen capture/written tip sheet Snag-It, Word, PPT Screencasting Screenr, jing Screen recording/editing Camtasia eLearning course Captivate, Articulate Core competencyLess than 1 day1-2 weeks, daily use~40-100 use hours Skill Level/Training Requirements Budget: One-time/Annual $400/$80$15/$100 (hosting)$300/$100 $200 training $800/$200 $200 training

15. Screenr – quick look

16. Things we know… What we know: Computer-based video is popular Social media is best marketing vehicle Short attention spans, 3 minutes or less Likelihood of use is higher for those comfortable using computers

17. Camtasia Editing Studio

18. Maximize Sharing Expertise Maximize sharing your expertise Screencast or record demonstration sessions with patrons and reuse – send links via email as a reinforcement to patrons Consider ongoing “webinars” – record and archive for others Maintain an inventory of annotated screen captures and other reusable assets

19. Creation Tools Like a great chef - never throw out the practice batch! Share it, evaluate it, and incorporate feedback into the next batch.

20. Promotion and Access Promotion & access to your tutorials: Web site placement (location, location, location) Access points (multiple listings) Compliancy & language Hosting implications Consistency (icons, design)

21. Evaluation Effectiveness & Lifespan: Quantitative measuring - usage Qualitative measure - usefulness Determining shelf life Updating & replacing

22. The Big Picture Perspective & Take-aways: Launch strategies Part of ongoing public service activities Just do it!

23. Additional Resources WJ Patron Tutorial resources Lib20 Wiki - Screencasting Resources A.N.T.S. – Animated Tutorial Sharing Project Best Practices in Screencasting A.N.T.S. – Animated Tutorial Sharing Project