1. Trade Promotion Coordinating Committee Commerce-chaired interagency task force: Establish priorities. Coordinate new programs and initiatives Improve service delivery Leverage resources / avoid duplication Report to Congress Established mechanisms: U.S. Export Assistance Centers Trade Information Center – 1-800-USA-Trad(e) Advocacy Center export.gov 1

2. TPCC Principals/EPC Commerce Secretary/Senior Advisor to President on International Trade TPCC Deputies/ ITA Under Secretary Policy Agencies: State Treasury USTR Export Service/Finance Agencies: Commerce Ex-Im Bank OPIC USTDA SBA USDA State Key Sector/Issue Agencies: Energy Transportation USAID Labor EPA DOD Interior DHS TPCC Working Groups/ Agency Leads or Co-leads Oversight Agencies: NSS OMB CEA

3. Core Trade Promotion Agencies SBA: Helps small firms become “export ready”; working capital programs. Commerce: Market entry services to “export ready” firms; advocacy for major projects; market access. Ex-Im: Loans guarantees, export credit insurance, and direct loans (to buyers). Official Export Credit Agency. OPIC: U.S. investment in emerging economies: guarantees, finance, insurance. USTDA: Orientation visits, feasibility studies, conferences. Agriculture: Complete menu of services for agricultural goods, including finance; reliance on states. State: Advocacy; Commercial function in Posts with no Commerce presence. Energy: Assistance to renewable energy companies and policy guidance 3

4. 4 Number of Companies Exporting

5. World Economy 5

6. Importance of Exports 9.4 million U.S. jobs supported (20% of manufacturing) 13-18% higher wages for exporting firms. 37% higher benefits for workers at exporting plants. 8.5% less likelihood of going out of business. Providing from one quarter to one half of the growth in GDP in many quarters. More than one billion new middle class consumers worldwide the next 15 years. 6

7. Trade Promotion Priorities “(T)he economy’s output of goods and services equals consumption plus investment plus net exports plus government purchases… This leaves two components of output to make up the shortfall from declining housing investment and consumption: net exports and business investment.” Growth Without Bubbles, Christina Romer, CEA (May 2009) GDP = C + I + G + (X - M) 7

8. 8 Raise awareness of export opportunities Expand Administration’s trade promotion & advocacy efforts Ensure U.S. companies have free and fair access to foreign markets Improve access to credit for SMEs KEY AREAS OF FOCUS FOR THE ADMINISTRATION JOB CREATION National Export Initiative

9. National Export Initiative: Areas of Focus 1.SMEs: marketing, training, matchmaking, finance, staffing, technology 2.Federal Assistance: domestic and foreign trade shows, reverse trade missions, key markets 3.Trade Missions: number, senior led 4.Commercial Advocacy: schedules, outreach 5.Export Credit: access, sectors, outreach 6.Macroeconomic Rebalancing: sustain, rebalance 7.Reducing Barriers to Trade: access, FTAs, WTO, enforcement 8.Services Sector: outreach, access, trade missions, education, capacity bldg, data 9

10. 2011 National Export Strategy: 2010 Highlights New client intake and referral processes. FTA Tariff Tool (export.gov/fta/ftatarifftool) Elevated trade missions and foreign/domestic trade shows Renewable Energy Initiatives (export.gov/reee) Elevated advocacy cases (including White House) Increased export credit from Ex-Im Bank and SBA. FTAs: Korea, Colombia, Panama Deep policy engagement: China, Brazil, India Enforcement: Anti-Counterfeiting actions, Setting up ITEC 10

11. 2012: NEI Works in Progress Priority Markets & Sectors Localizing the NEI: States, Metros Export.gov 2.0 and BusinessUSA.gov New White House Priorities: –Interagency Trade Enforcement Center, –Federal export promotion infrastructure, –Small business outreach Marketing – Public and private media channels Trade Promotion– expanding export opportunities Trade Financing – Community Bank engagement 11