1. Print Management by Leo Burnett

2. Leo Burnett is part of Publicis S A, one of the four large advertising conglomerates that manage a large percentage of global advertising.
We were privately held until fall of 2002, and the organizational and culture changes that we are undergoing as a publicly held company underscore the need to be more efficient in our execution for our clients, our shareholders and our employees.

3. Print Management at Leo Burnett
70 employees
$200 MM worth of print execution annually
Changing from a vendor based expertise to an internal, innovation focused, client value proposition
Pro-active not reactive

4. CAPPS
We are fortunate to have as a sister company, CAPPS Studio that delivers the majority of our creative execution and pre-press around the world.

5. Print Management
Department Director
Category
Execution

6. The Process / Print Management
Client focused CBMs own projects
Detail focused Execution experts own specifics
Consistent Department standards & procedures
Project Management Tool

7. Print Management Revolutionary approach to print
Driven by efficiency and expertise
Proactive vs. reactive
Add tactical focus to creative vision
Execution obsessed / ISO Certification Q4 2002
Consistent standards and process
Highly trained and industry involved
Leverages scale and scope
Technology savvy
Maximizes Project Management tools

8. The Spoils Extremely flexible resource management
True category expertise vs. generalist approach
Specialized process drives reduction in errors - greatly improves effectiveness
Buying power leveraged by $200,000,000+ in print purchased annually
Over 70 professionals bring extensive expertise to print management
Directors with over eighty years on industry experience

9. Our future is…
Appropriate integration of new technology to create more predictive, effective turnkey execution
Leveraging our mass to provide value in execution across the entire Publicis network
Shaping change within our industry that provides the best practices and partners to position the Agency, as not only great creative, but as an execution solution as well

10. PDF File Format
We, along with CAPPS, have adopted PDF as our file format of choice. It is not perfect… but it allows us the most flexibility in solving workflow issues for our clients and their requirements. Our view is that it is the most predictive, turnkey format that we can use to manage and expand our digital workflow through the entire process.
Leo Burnett was analog three years ago … making film with traditional color separators, at an annual cost of 30MM. Our print business has grown 12% over three years, and we are now producing pre-press for our clients to the tune of 7-8MM per year. We are migrating costs farther upstream.

11. PDF File Format (cont.)
We feel PDF to be the most consistent, easily manageable file format to accomplish the ease of file transmission, color management, and re-purposing of the media … for our purposes.
We are committed to not only where PDF is … but where it is going for applications and workflow that will extend to all of our global clients.

12. The Leo Burnett Company
Print Management
By Leo Burnett
Copyright 2003
The Leo Burnett Company