1. Ch 2. E-Commerce Business Models
B2C Models
B2B Business Models
Business Models in Emerging E Commerce Areas
Business concepts and Strategies

2. Eight Ingredients of a Business Model
Value proposition – Why buy from you?
Revenue model How money is earned
Market Opportunity Target market & size
Competition – Who?
What unique advantage offered?
Market strategy
Organizational development
Management team

3. Revenue Model Advertising revenue model (Yahoo)
Subscription revenue model (Consumer Reports Online)
Transaction Fee – (E Trade)
Sales revenue model (Amazon.com
Affiliate revenue model (MyPoints.com)

4. B2C Models Portal – General –Yahoo Specialized - Sailnet
E-tailer – Virtual – Amazon
Clicks and Bricks – Wal-Mart
Catalog Merchant – LL Bean
Manufacturer Direct - Dell
Content Provider – CNN
Transaction Broker – E-Trade
Market Creator – Ebay
Service Provider – Lawinfo.com
Community Provider – About.com

5. B2B Models Net Market Places Private Industrial Networks
E-distributor (Staples) E-Procurement (Ariba.com) Exchanges (IMX.com) Industry Consortia (Covisnint.com)
Private Industrial Networks
Single-firm networks (Wal-Mart)
Industry-wide (Globalnetexchange.com)

6. E-Commerce Enablers Infrastructure Hardware: Web Servers
Software: Operating Systems Payment Systems Databases Hosting Services
Players IBM, HP/Compaq, Dell, Sun Microsoft, Linux, Sun, Apache Verisign, PayPal Oracles, IBM, Microsoft, Sybase Interland, IBM, Webintellects