1. An Example Through When Things Go Wrong

2. Technical Communication Interactive and Adaptable Reader-Centered Produced In Teams Visual Influenced by Ethics, Laws, and Politics International and Cross-Cultural

3. Space Shutter Challenger January 28 th, 1986 Disaster killed all 7 crew members including Christa McAullife- part of the “Teacher in Space Program” Broke apart 73 seconds into flight Official Record: Primary and Secondary O-Rings failed, allowing flammable gases to escape from one of the rocket boosters.

4. Mechanical gasket which is seated into a groove and compressed between parts to form a seal. But is it the O-Ring that really failed?

5. Challenger As a Failure in Communication Breaks down at the level of the definition we’re working with Ignored something we’ll talk more about next class: There is no such thing as a completely objective or neutral presentation of language Meaning is made not merely given Communication is not shared information- it is shared interpretation

6. 1977 9 years before the flight, engineers at the Marshall Space Flight Center identified the problem. In tests, they found that the current O-Rings were failing at 55 degrees Fahrenheit. The temperature in Florida that morning was 36 degrees Fahrenheit.

7. Questions Many people involved in the project knew of the problem. Why did the information not circulate amongst everyone? Why were the people most convinced that tragedy was coming unable to convince those in power of the problem? Why did people who knew of the problem, and were in a position of power to stop the launch, fail to take the proper precautions?

8. Ethics, Laws, and Politics People were watching, and NASA hadn’t done anything very interesting in quite a while. Financial Political Social

9. FoxConn factory in China where most ipads and iphones are made. 230,000 workers Six day work week 12 hour + work day Pay: less than $17 a day Apple spends less than $9 on labor for each $499 ipad

10. Visual

13. Visuals, while helpful, can create false sense of security Not all managers could read the technical specs, even when revised to show potential problems

14. Produced in Teams NASA Marshall Space Center (headquarters of project) MTI (contractor for rocket boosters) MTI initially sees no serious problem and Marshall will only believe there’s a problem if the fault can be assigned to MTI. Little of this filtered up to NASA. MTI finally warns of problem- Marshall concedes facts but differs with interpretation. By the launch constraint of 1985, MTI & Marshall agree on the problem, but NASA is not informed due to politics.

15. Reader-Centered

16. JK Rowling’s Authorial Intention: Did not intend for these to be children’s books A message about children’s ability to cope with fears Hermione is Rowling at age 11 A commentary on racism (as seen in the reaction to mudbloods– children with no magical parents

17. Reader-Centered

18. Put Simply: Managers and Engineers Read Documents Differently (and respond to bad news differently)

19. Interactive and Adaptable

20. “This letter is written to insure that management is fully aware of the seriousness of the current O-ring erosion problem in the SRM joints from an engineering standpoint. The mistakenly accepted position on the joint problem was to fly without fear of failure and to run a series of design evaluations which would ultimately lead to a solution or at least a significant reduction of the erosion problem. This position is now drastically changed as a result of the SRM 16A nozzle joint erosion which eroded a secondary O-ring with the primary O-ring never sealing. If the same scenario should occur in a field joint (and it could), then it is a jump ball as to the success or failure of the joint because the secondary O-ring cannot respond to the clevis opening rate and may not be capable of pressurization. The result would be a catastrophe of the highest order-loss of human life.” Excerpt from a memo by MTI engineer Roger Boisjoly to MTI VP of Engineering

21. Interactive and Adaptable “This letter is written to insure that management is fully aware of the seriousness of the current O-ring erosion problem in the SRM joints from an engineering standpoint. The mistakenly accepted position on the joint problem was to fly without fear of failure and to run a series of design evaluations which would ultimately lead to a solution or at least a significant reduction of the erosion problem. This position is now drastically changed as a result of the SRM 16A nozzle joint erosion which eroded a secondary O-ring with the primary O-ring never sealing. If the same scenario should occur in a field joint (and it could), then it is a jump ball as to the success or failure of the joint because the secondary O-ring cannot respond to the clevis opening rate and may not be capable of pressurization. The result would be a catastrophe of the highest order-loss of human life.” Excerpt from a memo by MTI engineer Roger Boisjoly to MTI VP of Engineering

22. Rhetorical Situation Who are my readers, and who else is involved with the project? What do the readers want and need, and what do I want and need? Why do the readers need the information in this document? Where do they need the information, and where will they use it? When will the information be used, and when is it needed? How should I achieve my purpose and goals?

23. “The idea that technical writing involves rhetorical transaction at all has only become utterable within about the last 20 years. It was initially resisted by a prevailing view, still common, that language is merely a package for information a transparent medium in which clarity is the highest value. Yet, as Mary B. Coney has pointed out, as the history of experimental science has come to be understood in terms of how communities construct knowledge, ‘No longer can one assume that meaning is something developed by independent researchers, encoded into messages, packed into containers, and sent off to readers who are isolated from these processes.’” -Charles Campbell