1. Communication Specifications

2. Size: 468 x 60 pixels* Resolution: 72 dpi Max. File Size: 35K Format: JPEG, GIF or.swf flash files. Gif files in RGB format only. *Note – If your ad references a Foodservice Rewards bonus point offer, this location includes complimentary placement on foodservice.com. Size: 140 x 100 pixels Resolution: 72 dpi Max File Size: 100 KB Format: JPEG, GIF or.swf flash files. Gif files In RGB format only. Size: 335 x 155 pixels Resolution: 72 dpi Max File Size: 100 KB Format: JPEG, GIF or.swf flash files. Gif files in RGB format only. Sponsor Banner Ads FSR website

3. Sponsor Brand Logos FSR website – Home Page Size: 60x60 pixels Resolution: 72 dpi Max. File Size: 100 KB Format: JPEG

4. Sponsor Logos FSR website – Participating Products Page Size: 100x100 pixels Resolution: 72 dpi Max. File Size: 100 KB Format: JPEG

5. eNewsletters HTML version Size: 100x100 pixels Resolution: 72 dpi Max. File Size: 100 KB Format: RGB JPEG Maximum number of characters including spaces for html text: 1348* * url links plus an additional 100 characters used to track url click-thrus count as part of the 1348 characters.

6. eNewsletters text version No images No underline, bold, italics or url links* Maximum number of Characters including Spaces for text version: 874 * Url links can be written out but no link will occur

7. eBlasts HTML version Max Size of content and design: 770 pixels wide Logo and main message: 450 pixels wide *Image names should be generic and short, otherwise they might be blocked *CSS for fonts styles must be Inline, not referenced. Resolution: 72 dpi Max. File Size of images and html: 100 KB Format: HTML

8. eBlasts Text version No images No underline, bold, italics or url links* *Url links can be written out but no link will occur