1. Sirály A grassroots initiative 1 www.marom.hu

2. Marom PILPUL. NET JEWSTOCKSIRÁLY Greener israel Festivals Egalitaria n minyan Jewave.co m Jewish theatre www.marom.hu 2

3. Sirály is… „the heart of an unconventional revival of Jewish life that is injecting eclectic energy into the largest Jewish community between Paris and Moscow” (Los Angeles Times) „trendy Jewish pub-cultural center in the area of the former ghetto.”(JTA) „aims to be a showcase for hip Jewish culture.”(Forward) 3 www.marom.hu

4. The History… Király 50. in the middle of the Jewish district was an empty building for 10 years in terrible conditions belongs to the municipality. 4 www.marom.hu

5. The History… Number of Young Jews and non Jews decided to ask the place from them (city) to open a new grassroots Jewish cultural centre. 5 www.marom.hu

6. The History… The municipality refused to give the building. In secret they renovated it… 6 www.marom.hu

7. History And then they occupied it…Hm… not they but 7 www.marom.hu

8. Why we opened Sirály? To create a meating place To create a jewish inviorment for thoose, that never would go a formal Jewish institution There was no place for the agegroup of people between the age of 20 and 40 www.marom.hu 8

9. Preconditions (target group related) Non religious Non affileated Low knowledge about Judaism Jewish programs are sucks Negative feeling towards Jewis institutions They would be together with jews and non- jews too www.marom.hu 9

10. We had a few idea „Jeshi” „Jewish Theatre” Jewish Club www.marom.hu 10

11. History And Sirály opened its doors. 11 www.marom.hu

12. Free and Independent grassrootes System criticism New forms Right next to the target population Better understanding of the needs of the people 12 www.marom.hu

13. Who runs siraly Programming and decision making Marom Budapest Volunteers City Theatre 13 www.marom.hu

14. „The Tuesday meatings” Open Everybody is welcomed to suggest programs Everybody can criticise our work www.marom.hu 14

15. Program Structure Marom Jewish arts Jewish education Jewish holidays City Theatre Theatre plays Cultural discussion „Open programming” Film clubs Stand up’s Ngo activism 15 www.marom.hu

16. Programs An average 40 programs/ month 16 www.marom.hu

17. Concerts – from classical music ‘till Jewish Hip Hop Klezmer,Jazz, Klez Jazz,hip hop Central European bands, Classical music…profesi- onals and non profesionals 17 www.marom.hu

18. Theatre – independent companies In the last year our theatre produced three Performances that won six prices among Them the Budapest Jewish theatre. 18 www.marom.hu

19. Stand Ups – and improvised programs - Jewish stand up comedies - Performances - Installations - Speakers corner 19 www.marom.hu

20. Public lectures – and debates Book introductions Post taglit lectures Famous artists Jewish scholars 20 www.marom.hu

21. Exhibitions – in every 2nd week 21 www.marom.hu

22. Dance – Jewish dance house 22 www.marom.hu

23. NGO Activism – Civil Cult Day Center for jewish and non jewish NGO activism Civil Cultural Day Envioronmental programs Fair trade Interfaith dialogue Jewish intrnominational dialogues We won the Hungarian Civil Price in 2008. 23 www.marom.hu

24. Jewish Holidays 8 days of Chanukah Tu Bishvat Purim Pesach Lag baomer Shavuot New Moon parties 24 www.marom.hu

25. We are here! „One of a million metal leafs honoring Holocaust victims on the weeping willow memorial tree in the memorial garden behind the Great Synagogue; (bottom) Sirály, a popular Jewish bar and community center on Király utca, is celebrating Hanukkah with an eight-day-long festival of films, live music and art.” (caboodle.hu) 25 www.marom.hu

26. So - what is Sirály??? - Jewish Community Center? - Cultural Centre - Cafe? - Party place? - Pub? - Cultural center? - Theatre? 26 www.marom.hu

27. „The family of Sirály” The thousends of visitors The volunteers, partners, supporters The artist, lecturers, musicians,etc… 27 www.marom.hu

28. How to reach the audience- who are they? Age group 18-45 Most of them young Jewish university students Newsletter of Marom Budapest cc.2000 Sirály web site 5000 click Facebook, Hungarian Who is who Program magazine Posters Gerilla marketing 28 www.marom.hu

29. Volunteers, partners, supporters - Everyone can suggest programs - Everyone is involved - We love people who loves to cooperate - No professional stuff (except the cafe) - We are develop ourselves with the help of our partners - Without our supporters we weren’t be able to keep Siraly (there were several protests, requests and lobbying for the place) 29 www.marom.hu

30. How to survive? Incomes Donations Incomes of the Cafe’ Supporters of Marom and City Theatre 30 www.marom.hu

31. It is so easy! Incomes The family of Siraly Sirály 31 www.marom.hu

32. How to succeed? Creative programs Competitive programs with non jewish progrms High quality of the programs Permanent programs Leaded by young people Listen! www.marom.hu 32