Presentation on theme: "Multimedia & Webpage Design 1.01 Investigate typefaces and fonts."— Presentation transcript:
1 Multimedia & Webpage Design 1.01 Investigate typefaces and fonts. TypographyMultimedia & Webpage Design1.01 Investigate typefaces and fonts.
2 Desktop PublishingInvolves using a ______________and publishing software to create documents for publication.Some examples of Desktop publications include:________Magazine and Newspaper Articles_________Proposals_______Business Correspondence__________
3 The Target Audience_______are created to convey a message to the intended audience, called the ___________.The target audience will determine the:_______used.
4 TypographyMany publications will contain a large amount of text to deliver the message.It is important to understand a few basic guidelines for working with text and typography.Typography _______________
5 Typefaces, Fonts, and Font Families A typeface _____________________.Each typeface has a design for each ________________________Example:Arial ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyzClick here for more examples of typefaces.URL:
6 Typeface CategoriesTypefaces can be divided into four main categories._________________________
7 Serif TypefacesHave __________or strokes at the tips of the letters called _________.Examples: Bodoni Courier Goudy Times New RomanUsed for _______in printed publications. Business correspondence Book textMagazine article text Newspaper textNewsletter textRecommended sizes for body text are ______________kTeachers: You may want to explain that serifs make it easier for the reader’s eye to recognize the difference between letters more quickly. Thus, serif typefaces are better suited for body text of printed material. However, sans serif fonts are easier to read on monitors so webpages will use sans serif typefaces for body text.
9 Sans Serif TypefacesThere are _______(serifs) at the tips of the letters.Examples:Arial Gill SansBerlin Sans VerdanaUsed for ______________text and for digital display.Webpages On-screen displayHeadings TablesCaptions Headlinesk
10 Serif vs Sans Serif Typefaces The ends of each character do not have attributes (serifs)
11 Decorative/Ornamental Typefaces _____________Should be used sparingly.___________ExamplesChiller BroadwayWebdings engravers MT______________.Headlines on flyers or advertisements.Webdings can be used for symbols in logos.
12 Script Typefaces French Script ____________________ Example Uses Should never be used to key in all caps.ExampleFrench ScriptUses_______Place cardsPoetry
13 FontsIt’s easier to understand fonts if you begin with the original definition of a font.Before desktop publishing, people called ‘__________’ set the type by hand using moveable type.Each character was a separate block of metal.The letters were “set” on the layout to form the text.Each typeface had a complete set of metal characters for each size, weight, etc.Click here for an image on WikipediaURL for the link:Just for fun: You can have your students try to read what it says and figure out the meaning.
14 Fonts ContinuedEach different size or weight required a completely separate set of metal characters.Each metal set of characters was kept in its own drawer and was called a type font.So a font is the ______________________Examples: Arial, bold, 12 pointArial, italic, 14 pointArial, 10 point
15 Font Style The font style ________________________ Examples: Bold ItalicUnderlineShadowOutlineSmall Caps
16 Font Families A font family is the _________________ Examples: Arial Arial BlackArial NarrowArial Rounded MT Bold
18 Monospaced Typefaces Each letter _______________ Advantages Similar characters look more different.If limited to a certain number of characters per line, each line will look alike.Used often in ___________________Courier is monospaced
19 Proportional Typefaces The amount of space_________________Therefore, an i is not as wide as an m and receives ____________AdvantagesDoes not take up as much space as mo ____________Easier to read.Used in most _________________Times New Roman is proportional
21 Leading The ____________________. Pronounced “led-ding.” In most software programs, it is referred to as _______________.In Desktop Publishing, it is still referred to as leading because typesetters used long pieces of lead between the moveable type to create blank lines between the text.Teacher note: A good website to investigate for more information for yourself or for your students:
22 Leading ContinuedIf there were no space between the lines of text, the letters would touch the lines above and below them and would be extremely difficult to read.Used to:______________________To make a block of text fit in a space that is larger or smaller than the text block.
23 Leading Look in the nook to find the book that you borrowed to read. Leading (vertical spacing between lines of text)
24 Kerning Horizontal spacing _______________ _____________________visually appealing and readable text.BOOK – before kerning.– after kerning the O’s.Kerning is most often used with text which has been enlarged since this tends to create too much space between individual letters.
25 Tracking Horizontal spacing between____________ Makes a block of text _______________Examples
26 Tracking Continued Makes a block of text ______________ Used to expand or contract a block of text for the ____________________
27 Kerning, Leading, Tracking LOOK in the nook to find the book that you borrowed to read.Kerning (horizontal spacing between pairs of letters)Leading (vertical spacing between lines of text)Tracking (horizontal spacing between all characters in a large block of text.