1. http://www.cdc.gov/about/goals MARPHLI Cutting-Edge Issues in Management and Leadership Bradley A. Perkins, MD, MBA Director Office of Strategy and Innovation, CDC Introducing CDC’s Health Protection Goals Achieving Health Impact in a Goals Environment

2. http://www.cdc.gov/about/goals Key Questions about Goals Why Goals…Why now? Where did these Goals come from? What are the Goals? How and when can I & my organization work with CDC on these Goals?

3. http://www.cdc.gov/about/goals Why Goals…Why now? Change: Technology & Communications, Globalization, Science, Demographics, Public expectations, Healthcare costs, Federal deficit Adapt: Futures Initiative Why Goals? To help CDC and its partners adapt to change Why Now? Because we believe that we can accelerate health impact & mitigate risks

4. http://www.cdc.gov/about/goals Where Did These Goals Come From? June 2003 - Futures Initiative: –Six Strategic Imperatives –Organizational Changes –Health Protection Goals Fall 2004 – Goal Pilot Teams: Adolescents, Adults, & Preparedness Spring 2005 – Goal Pilot “Trailblazer” Teams: Adolescents, Obesity, Influenza & Preparedness August 2005 – Agency vision for Goals Implementation

5. http://www.cdc.gov/about/goals Goals Architecture Definitions Goal: A broad description of an intended outcome (performance measure) Objective: A targeted outcome to achieve a goal (performance measure) Strategy: An approach to achieve an objective Action: A specific course of activity that advances the strategy (performance measure)

6. http://www.cdc.gov/about/goals Goals Architecture Example Healthy Homes Goal: Protect and promote health through safe & healthy home environments. (performance measure) – Objective: Decrease injuries form home health hazards. (performance measure) Strategy: Reduce falls due to home health hazards by building awareness among home buyers & home builders –Action: National campaign to educate older adults about preventing fractures from falls due to home health hazards (performance measure)

7. http://www.cdc.gov/about/goals What are the Goals? Healthy People During Every Stage of Life Healthy People in Healthy Places People Prepared for Emerging Health Threats Healthy People in a Healthy World

8. http://www.cdc.gov/about/goals What are the Goals? Infants & Toddlers Children Adolescents Adults Older Adults & Seniors Healthy People During Every Stage of Life Healthy People in Healthy Places People Prepared for Emerging Health Threats Healthy People in a Healthy World

9. http://www.cdc.gov/about/goals What are the Goals? Workplace Communities Homes Travel & Recreation Healthcare Settings Schools Institutions Infants & Toddlers Children Adolescents Adults Older Adults & Seniors Healthy People During Every Stage of Life Healthy People in Healthy Places People Prepared for Emerging Health Threats Healthy People in a Healthy World

10. http://www.cdc.gov/about/goals What are the Goals? Workplace Communities Homes Travel & Recreation Healthcare Settings Schools Institutions Infants & Toddlers Children Adolescents Adults Older Adults & Seniors Healthy People During Every Stage of Life Healthy People in Healthy Places People Prepared for Emerging Health Threats Healthy People in a Healthy World Prevent Detect & Report x 3 Investigate Control Recover x 2 Improve

11. http://www.cdc.gov/about/goals What are the Goals? Health Promotion Health Protection Health Diplomacy Workplace Communities Homes Travel & Recreation Healthcare Settings Schools Institutions Infants & Toddlers Children Adolescents Adults Older Adults & Seniors Healthy People During Every Stage of Life Healthy People in Healthy Places People Prepared for Emerging Health Threats Healthy People in a Healthy World Prevent Detect & Report x 3 Investigate Control Recover x 2 Improve

12. http://www.cdc.gov/about/goals What are the Goals? Health Promotion Health Protection Health Diplomacy Influenza Anthrax Plague Emerging Infections Toxic Chemical Exposure Radiation Exposure Workplace Communities Homes Travel & Recreation Healthcare Settings Schools Institutions Infants & Toddlers Children Adolescents Adults Older Adults & Seniors Healthy People During Every Stage of Life Healthy People in Healthy Places People Prepared for Emerging Health Threats Healthy People in a Healthy World

13. http://www.cdc.gov/about/goals What are the Goals? Health Promotion Health Protection Health Diplomacy Influenza Anthrax Plague Emerging Infections Toxic Chemical Exposure Radiation Exposure Workplace Communities Homes Travel & Recreation Healthcare Settings Schools Institutions Infants & Toddlers Children Adolescents Adults Older Adults & Seniors Goal Action Plans Goal Action Plans Healthy People During Every Stage of Life Healthy People in Healthy Places People Prepared for Emerging Health Threats Healthy People in a Healthy World

14. http://www.cdc.gov/about/goals Goal Action Plans Goal Action Plans Conduct assessment & modeling Identify key collaborative opportunities Identify key gaps Identify research needs Define objectives, strategies & actions with performancemeasures Provide prioritized funding recommendations

15. http://www.cdc.gov/about/goals How can I be Involved in the Goals? Goal Action Planning Funding & Performance Jun 2006* – Apr 2007 Apr 2007 – Apr 2008 Inventory & Discovery Now – Jun 2006 Inventory of shared CDC & partner activities by goal Inventory of shared performance measures Prioritization of work by contribution to goals Planning for & defining shared performance measures Funding based on prioritization & performance Improved performance over time based on monitoring *Repeating annual cycle, Partners meeting in March 2007

16. http://www.cdc.gov/about/goals Goal Action Planning Jun 2006* – Apr 2007 Apr 2007 – Apr 2008 Inventory & Discovery Now – Jun 2006 Inventory of shared CDC & partner activities by goal Inventory of shared performance measures Prioritization of work by contribution to goals Planning for & defining shared performance measures Funding based on prioritization & performance Improved performance over time based on monitoring *Repeating annual cycle, Partners meeting in March 2007 How can I be Involved in the Goals? Funding & Performance

17. http://www.cdc.gov/about/goals Goal Action Planning Funding & Performance Jun 2006* – Apr 2007 Apr 2007 – Apr 2008 Inventory & Discovery Now – Jun 2006 Inventory of shared CDC & partner activities by goal Inventory of shared performance measures Prioritization of work by contribution to goals Planning for & defining shared performance measures Funding based on prioritization & performance Improved performance over time based on monitoring *Repeating annual cycle, Partners meeting in March 2007 How can I be Involved in the Goals?

18. http://www.cdc.gov/about/goals Goal Action Planning Jun 2006* – Apr 2007 Apr 2007 – Apr 2008 Inventory & Discovery Now – Jun 2006 Inventory of shared CDC & partner activities by goal Inventory of shared performance measures Prioritization of work by contribution to goals Planning for & defining shared performance measures Funding based on prioritization & performance Improved performance over time based on monitoring *Repeating annual cycle, Partners meeting in March 2007 How can I be Involved in the Goals? Funding & Performance

19. http://www.cdc.gov/about/goals Goal Action Planning Jun 2006* – Apr 2007 Apr 2007 – Apr 2008 Inventory & Discovery Now – Jun 2006 Inventory of shared CDC & partner activities by goal Inventory of shared performance measures Prioritization of work by contribution to goals Planning for & defining shared performance measures Funding based on prioritization & performance Improved performance over time based on monitoring *Repeating annual cycle, Partners meeting in March 2007 How can I be Involved in the Goals? Funding & Performance

20. http://www.cdc.gov/about/goals Learn More About CDC’s Health Protection Goals http://www.cdc.gov/about/goals

21. Key Questions About Goals What is the best way to engage you, our Partners, to work with CDC on these Goals?

22. http://www.cdc.gov/about/goals MARPHLI Cutting-Edge Issues in Management and Leadership Bradley A. Perkins, MD, MBA Director Office of Strategy and Innovation, CDC Introducing CDC’s Health Protection Goals Achieving Health Impact in a Goals Environment