1. Geographic Mapping by Advertising Category

2. DTC Arena: The Major Leagues

3. Geography is often more predictive of sales than demography, and every brand has geographic areas of opportunity. For most brands, markets comprising a third of the U.S. will over-deliver U.S. sales by +30%.

4. The following maps illustrate the geographic strength of brand and/or category sales based on BDI/CDI for: Pharmaceutical Beverages Packaged Goods Financial Planning Automotives If you are interested in a map for a category or brand that is not shown here, please contact TVB.

5. Pharmaceutical

6. The best 1/3 of the US indexes at 148 The best age demo only indexes at 111 Source: IMS prescription data, MRI Rx Allergy Relief

7. The best 1/3 of the US indexes at 140 The best age demo only indexes at 97 Source:NPA-MSA Audit, IMS Health; MRI Double base Rx Cholesterol Medication

8. Beverages

9. The best 1/3 of the US indexes at 153 The best age demo only indexes at 124 Source: IRI/MRI Coke Classic

10. The best 1/3 of the US indexes at 148 The best age demo only indexes at 108 Diet Coke Source: IRI/MRI

11. The best 1/3 of the US indexes at 167 The best age demo only indexes at 104 Labatt Blue Source: IRI/MRI

12. The best markets in the US index at 426* The best age demo only indexes at 104 *For this brand, 28 markets account for 90% of sales; those 28 markets represent the “best markets” Labatt Blue Light Source: IRI/MRI

13. The best 1/3 of the US indexes at 182 The best age demo only indexes at 110 Lipton RTS Iced Teas Source: IRI/MRI

14. Packaged Goods

15. The best 1/3 of the US indexes at 131 The best age demo only indexes at 116 DiGiorno Rising Crust Pizza Source: IRI/MRI

16. The best 1/3 of the US indexes at 129 The best age demo only indexes at 102 Hellmann’s and Best Foods Mayonnaise Source: IRI/MRI

17. The best 1/3 of the US indexes at 131 The best age demo only indexes at 123 Kraft Macaroni & Cheese Source: IRI/MRI

18. The best 1/3 of the US indexes at 119 The best age demo only indexes at 100 Lever 2000 Source: IRI/MRI

19. The best 1/3 of the US indexes at 126 The best age demo only indexes at 106 Lifesavers Candy Source: IRI/MRI

20. The best 1/3 of the US indexes at 160 The best age demo only indexes at 91 Maxwell House Coffee Source: IRI/MRI

21. The best 1/3 of the US indexes at 117 The best age demo only indexes at 102 Oreo Cookies Source: IRI/MRI

22. The best 1/3 of the US indexes at 126 The best age demo only indexes at 100 Planters Nuts Source: IRI/MRI

23. The best 1/3 of the US indexes at 133 The best age demo only indexes at 100 Snuggle Fabric Softener Source: IRI/MRI

24. The best 1/3 of the US indexes at 130 The best age demo only indexes at 112 Source: IRI Infoscan special tabulation/MRI Swiffer Floor Duster

25. The best 1/3 of the US indexes at 148 The best age demo only indexes at 100 Wisk Detergent Source: IRI/MRI

26. Financial Planning

27. The best 1/3 of the US indexes at 140 The best age demo only indexes at 114 Source: MRI Special tabulation Financial Planning

28. Automotive

29. The best 1/3 of the US indexes at 172 The best age demo only indexes at 120 Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database Acura TL

30. The best 1/3 of the US indexes at 199 The best age demo only indexes at 132 Audi A4 Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

31. The best 1/3 of the US indexes at 192 The best age demo only indexes at 132 Audi A6 Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

32. The best 1/3 of the US indexes at 201 The best age demo only indexes at 132 Audi A8 Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

33. The best 1/3 of the US indexes at 701 The best age demo only indexes at 138 Source: Polk Special tabulation/MRI BMW 318

34. The best 1/3 of the US indexes at 201 The best age demo only indexes at 138 BMW 323 Source: Polk Special tabulation/MRI

35. The best 1/3 of the US indexes at 184 The best age demo only indexes at 131 BMW 325 Source: MRI Doublebase; BDI: RL Polk & Co., Retail Consumer Database

36. The best 1/3 of the US indexes at 207 The best age demo only indexes at 138 BMW 328 Source: Polk Special tabulation/MRI

37. The best 1/3 of the US indexes at 188 The best age demo only indexes at 131 BMW 330 Source: MRI Doublebase; BDI: RL Polk & Co., Retail Consumer Database

38. The best 1/3 of the US indexes at 203 The best age demo only indexes at 138 BMW 300-Series Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

39. The best 1/3 of the US indexes at 196 The best age demo only indexes at 128 BMW 525 Source: MRI Doublebase; BDI: RL Polk & Co., Retail Consumer Database

40. The best 1/3 of the US indexes at 213 The best age demo only indexes at 148 BMW 528 Source: Polk Special tabulation/MRI

41. The best 1/3 of the US indexes at 196 The best age demo only indexes at 128 BMW 530 Source: MRI Doublebase; BDI: RL Polk & Co., Retail Consumer Database

42. The best 1/3 of the US indexes at 194 The best age demo only indexes at 128 BMW 540 Source: MRI Doublebase; BDI: RL Polk & Co., Retail Consumer Database

43. The best 1/3 of the US indexes at 213 The best age demo only indexes at 148 BMW Total 5-Series Source: Polk Special tabulation/MRI

44. The best 1/3 of the US indexes at 212 The best age demo only indexes at 121 BMW 740 Source: Polk Special tabulation/MRI

45. The best 1/3 of the US indexes at 212 The best age demo only indexes at 121 BMW 750 Source: Polk Special tabulation/MRI

46. The best 1/3 of the US indexes at 208 The best age demo only indexes at 121 BMW Total 7 Series Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

47. The best 1/3 of the US indexes at 183 The best age demo only indexes at 129 BMW X5 SUV Source: Polk Special tabulation/MRI

48. The best 1/3 of the US indexes at 158 The best age demo only indexes at 115 Chevrolet Astro Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

49. The best 1/3 of the US indexes at 158 The best age demo only indexes at 116 Chevy Blazer Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

50. The best 1/3 of the US indexes at 164 The best age demo only indexes at 111 Chevrolet Cavalier Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

51. The best 1/3 of the US indexes at 147 The best age demo only indexes at 115 Chevrolet Impala Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

52. The best 1/3 of the US indexes at 151 The best age demo only indexes at 118 Chevrolet Malibu Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

53. The best 1/3 of the US indexes at 173 The best age demo only indexes at 111 Chevrolet Prizm Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

54. The best 1/3 of the US indexes at 124 The best age demo only indexes at 110 Sources: RL Polk & Co./MRI Chevrolet Silverado

55. The best 1/3 of the US indexes at 142 The best age demo only indexes at 110 Chrysler PT Cruiser Source: Polk Special tabulation/MRI

56. The best 1/3 of the US indexes at 150 The best age demo only indexes at 95 Chrysler 300M Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

57. The best 1/3 of the US indexes at 163 The best age demo only indexes at 118 Chrysler Sebring Source: Polk Special tabulation/MRI

58. The best 1/3 of the US indexes at 171 The best age demo only indexes at 137 Chevrolet Venture Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

59. The best 1/3 of the US indexes at 159 The best age demo only indexes at 118 Dodge Intrepid Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

60. The best 1/3 of the US indexes at 182 The best age demo only indexes at 110 Dodge Stratus Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

61. The best 1/3 of the US indexes at 148 The best age demo only indexes at 121 Dodge Caravan Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

62. The best 1/3 of the US indexes at 132 The best age demo only indexes at 124 Dodge Durango Source: Polk Special tabulation/MRI

63. The best 1/3 of the US indexes at 155 The best age demo only indexes at 113 Ford Ranger Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

64. The best 1/3 of the US indexes at 162 The best age demo only indexes at 107 Source: Age Demos: MRI Doublebase, based on Ford Ranger; Total US BDI: RL Polk, Retail Consumer Database Ford Excursion

65. The best 1/3 of the US indexes at 140 The best age demo only indexes at 107 Ford Escape Source: Age Demos: MRI Doublebase, based on Ford Ranger; Total US BDI: RL Polk, Retail Consumer Database

66. The best 1/3 of the US indexes at 157 The best age demo only indexes at 90 Ford Econoline Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

67. The best 1/3 of the US indexes at 175 The best age demo only indexes at 151 Ford Expedition Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

68. The best 1/3 of the US indexes at 155 The best age demo only indexes at 107 Ford Ranger Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

69. The best 1/3 of the US indexes at 155 The best age demo only indexes at 109 Ford F-Series Pickup Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

70. The best 1/3 of the US indexes at 166 The best age demo only indexes at 121 Ford Mustang Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

71. The best 1/3 of the US indexes at 177 The best age demo only indexes at 126 GMC Jimmy Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

72. The best 1/3 of the US indexes at 149 The best age demo only indexes at 113 Honda Accord Sources: RL Polk & Co./MRI

73. The best 1/3 of the US indexes at 149 The best age demo only indexes at 117 All Hondas Source: MRI Doublebase; BDI: RL Polk & Co., Retail Consumer Database

74. The best 1/3 of the US indexes at 139 The best age demo only indexes at 117 Honda Pilot Source: MRI Doublebase; BDI: RL Polk & Co., Retail Consumer Database

75. The best 1/3 of the US indexes at 174 The best age demo only indexes at 146 Hyundai Elantra Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

76. The best 1/3 of the US indexes at 189 The best age demo only indexes at 106 Infiniti I30 Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

77. The best 1/3 of the US indexes at 191 The best age demo only indexes at 125 Isuzu Rodeo Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

78. The best 1/3 of the US indexes at 178 The best age demo only indexes at 133 Isuzu Trooper Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

79. The best 1/3 of the US indexes at 135 The best age demo only indexes at 120 Jeep Grand Cherokee Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

80. The best 1/3 of the US indexes at 170 The best age demo only indexes at 78 KIA Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

81. The best 1/3 of the US indexes at 186 The best age demo only indexes at 148 Lexus ES300 Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

82. The best 1/3 of the US indexes at 188 The best age demo only indexes at 145 Mazda Millenia Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

83. The best 1/3 of the US indexes at 160 The best age demo only indexes at 117 Mazda Protegé Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

84. The best 1/3 of the US indexes at 175 The best age demo only indexes at 123 Mazda 626 Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

85. The best 1/3 of the US indexes at 176 The best age demo only indexes at 94 Mazda B2500 Pick-Up Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

86. The best 1/3 of the US indexes at 155 The best age demo only indexes at 140 Mazda Tribute SUV Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

87. The best 1/3 of the US indexes at 165 The best age demo only indexes at 130 Mazda Miata Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

88. The best 1/3 of the US indexes at 168 The best age demo only indexes at 140 Mazda MPV Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

89. The best 1/3 of the US indexes at 196 The best age demo only indexes at 93 Sources: BDI: RL Polk & Co./MRI Mercedes Benz

90. The best 1/3 of the US indexes at 197 The best age demo only indexes at 116 Mercedes Benz C Class Source: Polk Special tabulation/MRI

91. The best 1/3 of the US indexes at 190 The best age demo only indexes at 116 Mercedes Benz Light Trucks - ML320/430/55 Source: Polk Special tabulation/MRI

92. The best 1/3 of the US indexes at 201 The best age demo only indexes at 112 Mercedes Benz E Class Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

93. The best 1/3 of the US indexes at 172 The best age demo only indexes at 155 Mitsubishi Montero Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

94. The best 1/3 of the US indexes at 177 The best age demo only indexes at 115 Nissan Altima Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

95. The best 1/3 of the US indexes at 190 The best age demo only indexes at 120 Nissan Frontier Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

96. The best 1/3 of the US indexes at 159 The best age demo only indexes at 124 Ram 1500 Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

97. The best 1/3 of the US indexes at 187 The best age demo only indexes at 119 Ram 2500 Source: Polk Special tabulation/MRI

98. The best 1/3 of the US indexes at 207 The best age demo only indexes at 125 Saab Sources: RL Polk & Co./MRI

99. The best 1/3 of the US indexes at 138 The best age demo only indexes at 93 Saturn LS Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

100. The best 1/3 of the US indexes at 143 The best age demo only indexes at 90 Saturn SC Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

101. The best 1/3 of the US indexes at 144 The best age demo only indexes at 124 Saturn SL Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

102. The best 1/3 of the US indexes at 227 The best age demo only indexes at 115 Subaru Legacy Source: MRI Doublebase; BDI: RL Polk & Co., Retail Consumer Database

103. The best 1/3 of the US indexes at 208 The best age demo only indexes at 117 Subaru Forester Source: MRI Doublebase; BDI: RL Polk & Co., Retail Consumer Database

104. The best 1/3 of the US indexes at 223 The best age demo only indexes at 109 Subaru Impreza Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

105. The best 1/3 of the US indexes at 158 The best age demo only indexes at 128 Toyota RAV4 Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

106. The best 1/3 of the US indexes at 151 The best age demo only indexes at 101 Toyota Camry Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

107. The best 1/3 of the US indexes at 184 The best age demo only indexes at 114 Toyota Tacoma Source: MRI Doublebase; BDI: RL Polk & Co., Retail Consumer Database

108. The best 1/3 of the US indexes at 143 The best age demo only indexes at 125 Volkswagen Beetle Source: Polk Special tabulation/MRI

109. The best 1/3 of the US indexes at 171 The best age demo only indexes at 140 Volkswagen Jetta Source: Polk Special tabulation/MRI

110. The best 1/3 of the US indexes at 185 The best age demo only indexes at 112 Volkswagen Passat Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

111. The best 1/3 of the US indexes at 181 The best age demo only indexes at 112 Any Volvo Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database

112. The best 1/3 of the US indexes at 201 The best age demo only indexes at 99 Volvo C70 Source: MRI Doublebase; BDI: RL Polk & Co., Retail Consumer Database

113. The best 1/3 of the US indexes at 188 The best age demo only indexes at 113 Volvo S40 Source: Polk Special tabulation/MRI

114. The best 1/3 of the US indexes at 190 The best age demo only indexes at 123 Volvo S60 Source: MRI Doublebase; BDI: RL Polk & Co., Retail Consumer Database

115. The best 1/3 of the US indexes at 175 The best age demo only indexes at 113 Volvo S70 Source: Polk Special tabulation/MRI

116. The best 1/3 of the US indexes at 176 The best age demo only indexes at 123 Volvo S80 Source: MRI Doublebase; BDI: RL Polk & Co., Retail Consumer Database

117. The best 1/3 of the US indexes at 197 The best age demo only indexes at 113 Volvo V40 Source: Polk Special tabulation/MRI

118. The best 1/3 of the US indexes at 202 The best age demo only indexes at 107 Volvo V70 Source: MRI Doublebase; BDI: RL Polk & Co., Retail Consumer Database

119. Can’t find the map you need? Contact TVB to create a custom map for your brand or category.