1. Code of Practice for Packaging Design, Education and Procurement Packaging Council of New Zealand (Inc) June 2010

2. Why develop the Code? Sustainability is an essential element of business strategy Packaging is critical to this strategy Using consistent measures of sustainability reduces complexity, costs and enables better results Government agencies are coming down hard on unsubstantiated environmental claims

3. How can the Code be used? Primarily intended for use when introducing new packaging or reviewing existing packaging General educational tool Procurement guide for companies wishing to introduce terms of trade around the Code’s four key principles

4. How does the Code work? It underpins the fundamental principle that good packaging design prevents more waste than it creates It assists in the design, manufacture and end-of-life management of packaging to minimise its environmental impacts But, firmly recognises the sometimes conflicting demands of performance, cost, consumer protection and the environment

5. The purpose of the Code is to take you by the hand and lead you through the minefield.

6. Using the Code The Code incorporates 45 performance indicators, based on international best practice. international best practice

7. The Code’s Four Key Principles

8. Labelling and Symbols to Help Recovery, Reuse and Recycling

9. The Code also Covers Packaging, Environmental Claims and the Law Green marketing and the Fair Trading Act 1986 Environmental claims about packaging Making misleading environmental claims - ‘greenwashing’

10. Packaging, Environmental Claims and the Law (contd) Waste Minimisation Act 2008 Consumer Guarantees Act 1993 Commerce Act 1986 Plus a number of selected industry specific packaging laws, e.g. food contact, hazardous substances

11. External Environmental Reporting Identifying where your company sits in the supply chain, in conjunction with the Code’s performance indicators, will help you understand the type of environmental data you may be asked for by your customers or suppliers.

12. Sustainable Procurement If you have measure and monitor systems in place to report on the performance indicators set out in the Code, you are more likely to be at a competitive advantage if you are bidding for a contract where the tenderer is engaged in sustainable procurement practices which include some environmental measures.

13. Three Key Messages This is not simple – get used to it There is rarely only one right answer Decisions should be strategic with full consideration for the marketing mix

14. Contacts Paul Curtis, Executive Director (p.curtis@packaging.org.nz)p.curtis@packaging.org.nz Sharon Jereb, Environment Manager (sharon@packaging.org.nz)sharon@packaging.org.nz