1. Deloitte● Innovating on a strong enterprise IT foundation
Provoking new business value with Postdigital™ forces
October 2012
Mark
Principal, CTO, Global Technology Eminence and Innovation lead
Deloitte Consulting LLP

2. Postdigital™ - What does it mean?
The Postdigital Enterprise™ is a business that organizes and operates in a (future) “new normal”
That is, a time in which the 5 forces of Analytics, Mobile, Social, Cloud and Cyber are all mature, implemented and integrated – baked-in vs. bolted-on
Through these forces, IT can deliver engagement and empowerment to business customers – innovating up the IT layers, and industrializing down

3. Postdigital - Why should you care?
The convergence – even the collision – of these 5 forces offers a new set of tools for business, opening the door to a new set of rules for operations, performance, and competition. 
The Postdigital Era is like the post-industrial era.  In the post-industrial era, we didn’t forego industrialization.  It just became the new normal for business.  PdE is the same, but for digitalization.
It’s an uncommon time – to have 5 forces, all relatively newly emerged, all evolving, all technology-centric, and each already impacting business – an opportunity for IT to deliver significant value via modest investments on the top of a strong ERP foundation.

4. Building on the ERP foundation
ERP – automating what we need to do
Scale, efficiency, uniformity, and integration of core business processes and functions
Addressing key disciplines during implementation – MDM, DQM, etc.
Central to systems of record and common opportunities in systems of differentiation
Business Process Automation
Automating what we need to do
E R P

5. Analytics is a force for innovation value
Information automation
Analytics – automating what we need to know
Building on the ERP data disciplines for data-driven decision and action
Structured and unstructured data from internal – and potentially external - sources
Particular opportunities for systems of innovation
E R P

6. Mobile and Social add powerful new forces in the mix
Hyper-available, hyper- productive employees, customers, suppliers
Mobile apps integrated into the enterprise core, guided by mobile strategy, and managed at enterprise scale
Social software, networks and media put to work to create net- new connections for business decision and action – with customers, employees and supplier partners
ANALYTICS
MOBILE
SOCIAL
E R P

7. Analytics, Mobile, Social – start with any, leverage all
A nexus for Innovation
BI and analytics delivered to the mobile device for review – and action
Mobile integration of social business delivers right time, right place, right people
Social Analytics creating new business insights from weak signals and big data
ANALYTICS
MOBILE
SOCIAL
E R P

8. Cloud offers both “capacity” and “capability” value propositions
Cloud makes research- based innovation practical
Capacity efficiencies and effectiveness in the traditional “horizontal” IT layers
LOB leaders get “vertical” slices of finished business capabilities
Subscription and elasticity allow risk-intelligent R&D.
“Experimental IT” - work Analytics, Mobile and/or Social in the Cloud. If it works, scale it for the enterprise. If not, kill it and try another alternative.
ANALYTICS
MOBILE
SOCIAL
E R P
catalog of services
On-demand elasticity
CLOUD

9. Cloud helps deliver on Postdigital potential – agility, scale, and cost
The Postdigital border extends beyond traditional suppliers, customers and employees.
New IT Concerns and Considerations
Employees,
Vendors, Governments
Pundits,
Bloggers,
Opposition
Customers,
Ambassadors,
Fans
Potential Customers/ Constituents
Postdigital Strategy
Cloud
Analytics
Mobile
Social Business
Cyber Intelligence
Postdigital Operating Ecosystem
The Postdigital ecosystem is borderless and limitless, extending far beyond the traditional four walls of
your business
Cloud is a strategic enabler, delivering capabilities (vs. capacity and resources) to enhance the flow of information in an essentially hybrid ecosystem
Customer Experience is no longer executed strictly on the agency’s turf
Operational Excellence requires increased agility and new competencies
Differentiated (IT) Products must now include solutions and services

10. Cyber Intelligence – the important fifth force
Cyber – Important for risk intelligent innovation
Cyber security – detect, prevent, repair. “What happened, did we stop it, and how do I fix it?”
Cyber forensics – investigate, analyze, profile. “Who did it, when, and why?”
Cyber analytics - model, predict, prepare. “Where and how is the next attack likely to occur?”
Cyber logistics – people, property, process. “What are the risk vectors in supply and operations?”
ANALYTICS
MOBILE
SOCIAL
E R P
catalog of services
On-demand elasticity
CLOUD
Security
Forensics
CYBER
Analytics
Logistics

11. Five technology forces shaping the “new normal”
These forces impact IT and business innovation, competitive advantage, customer bonding, agility of function, responsiveness to scale, talent constraints, etc.
The convergence of the five Postdigital forces changes the way IT – and the business – must respond to stakeholders’ needs and expectations
Analytics
Mobile
Social
Cloud
Cyber
Big data put to work
Flows vs. Stocks
Pattern recognition
Data visualization
Hidden insights revealed
Location- independent
Consistently connected
Wide variety of devices
Hyper-available, hyper-productive
Connected consumers, employees, and suppliers
Engagement before, during & after
Timely response & interactivity
From “Communication” to “Community”
Predictable pricing
On-demand elasticity of scale and cost
Large and growing catalog of services
Resources for business agility
IT “capacity” and LOB “capabilities”
Role and usage driven access
Greater operational access by role
Larger “perimeter” exposure
Digital Identity / Persona

12. Postdigital Enterprise rules of innovation
Ten Postdigital Rules of innovation for IT to survive and thrive in a changing landscape.
1. The influence shifts from organization to customers, employees, and partners
2. Deconstruct organizational silos; empower social networks for mission performance
3. Un-tether your enterprise; mobile business is not bound by physical space
4. Who you know and who they know form both strong and weak connections
5. Simple processes are data poor; 5-force Postdigital processes are information rich
6. Achieve Cloud agility and elasticity with predictable initial investment
7. Move past the static ecosystem; empower the hybrid value chain
8. Substitute traditional approaches for research-based innovation and access direct insight
9. Leverage data to move from hindsight to insight and foresight
10. Think big; start small; fail fast; scale soon

13. Deloitte Consulting LLP
Mark E. White Principal, CTO, Global Technology Eminence and Innovation lead
Deloitte Consulting LLP
@MarkAtDeloitte
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