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Images & the Marketing of Revolution. The Russian Revolution & the Soviet Union.

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Presentation on theme: "Images & the Marketing of Revolution. The Russian Revolution & the Soviet Union."— Presentation transcript:

1 Images & the Marketing of Revolution

2 The Russian Revolution & the Soviet Union

3 Propaganda Posters “The visitor to Russia is struck by the multitudes of posters—in factories and barracks, on walls and railway-cars, on telegraph poles—everywhere. “ – American journalist Albert Rhys Williams after visit to the Soviet Union in 1923

4 Millions of posters….. Civil War 1918-1920: 3,100 posters were produced by more than 450 organizations and institutions 1919-1922: 7.5 million posters 1920: Gosizdat, the state publishing house, printed 3.2 million copies

5 Government and Art 1917, the Bolsheviks established an institution called Proletkult (the Proletarian Cultural and Enlightenment Organizations)BolsheviksProletkult arts into the service of thedictatorship of the proletariat.dictatorship of the proletariat

6 Soviet Art Styles Constructivism 1917-1934 (based on insult to Alexander Radchenko – Construction Art) – faktura: the particular material properties of the object – tektonika: its spatial presence – Geometric shapes and diagonal lines – Contrast with colors – Photo montage- real images with design Goal = powerful political message

7 Soviet Art Styles 1932 Joseph Stalin “Print is the sharpest and the strongest weapon of our party.” Decree: "On the Reconstruction of Literary and Art Organizations” Socialist Realism- all abstract art banned, realistic images favored "decadent", unintelligible to the proletariat or counter-revolutionary counter-revolutionary

8 E. Mirzoev, 1938

9 Poster TitleArtistic Techniques Constructivist or Socialist Realism Topic/MessageCommunist Principles Terms Improved Life?

10 Gustav KlutsisGustav Klutsis, 1931 The USSR is the crack brigade of the world proletariat

11 Gustav KlutsisGustav Klutsis, 1932 Civilized life - productive work

12 1931 Female delegate, stand to the fore!

13 Dors, 1936 We will change the Soviet Republic of Azerbaijan into a republic of abundant literacy

14 Summary Why do you think Soviets developed new styles of design? Why do you think the Posters were so important in the USSR? What do the Posters and their story reflect about the nature of communism in the USSR?

15 The Mexican Revolution Las Adelitas

16 Aim: How similar was the Mexican Revolution to the Russian Revolution? HW: Diary Entry (Mexican Revolution) Pgs 1008-top of 1013 Do Now: What is meant by land redistribution and nationalization of industries? Do you think land redistribution and nationalization of industries is a way to improve life?

17 Mexican (1911) and Russian (1917) Revolutions Causes: Goals: Outcomes:

18 “Art is the universal language and it belongs to all mankind.” -Diego Rivera Mexican Government commissioned Muralists Why Murals as the medium? Influenced by Cubism- objects are broken up, analyzed, and re-assembled in an abstracted form—instead of depicting objects from one viewpoint, the artist depicts the subject from a multitude of viewpoints to represent the subject in a greater context Rivera member of Communist Party

19 Diego Rivera

20 David Alfaro Siqueiros

21 Labors of the Mexican People

22 El Reparto de Tierra

23 Unidad Panamericana: Panel 3

24 The Chinese Revolution (1911)

25 Aim: Which Revolution was most revolutionary- Russian or Chinese? HW: Chinese entry and Revolution Piece (Poster or Painting) Do Now: Quiz (open notes)

26 Block prints of the Chinese Revolution: news sheets issued in Shanghai; printed these illustrated sheets for a Chinese public avid for the latest news. The sheets generally support the Revolution as a modernizing party, and hence some demonization of the enemy occurs in the prints, as was usual for propaganda prints of that and earlier periods.

27 The central people's government constitutes the only legitimate government of all the people of the People's Republic of China, ca. 1949

28 Li Zongjin, Study the advanced production experience of the Soviet Union, 1953

29 Jiang Nanchun, Han Min, Ride the wind and cleave the waves to realize a leap forward in all fields, 1960

30 Chinese Twist on Marxism Stalinism Collective agriculture Central Planning Investment in Heavy industry Urban focused Maoism Communes- people did industry and agriculture Decentralized planning Rural/peasant focused

31 Xin Lilang, New view in the rural village, 1953

32 Cultural Changes Women- footbinding outlawed, allowed to divorce, no arranged marriages Education free Housing provided Healthcare provided

33 Great Leap Forward 1957 Increase industrial and agricultural production through communes – No private property – Family life replaced shared living areas – 1958 – 40,000 communes

34 Rui Guangting, The people's communes are good 1958

35 Outcomes Industrial production increased (more than doubled production in coal, steel, electrical power, oil) 30 million died Resisters killed/media and info censored by govt. Famine People -> little motivation to hard work because everyone paid the same

36 1966- Cultural Revolution Promote support for Revolution->destroy tradition Religion destroyed – Statues, places of worship destroyed Little Red Book

37 Deng Xioping- 1978-1998 Four Modernizations – Modernize agriculture, industry, science and technology, military Special Economic Zones – Allowed for limited foreign investment and capitalism – Import foreign expertise and provide jobs

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