1. ADDIE Instructional Design Model
Analysis
What is Instructional Design?
There are many definitions of Instructional Design (ID). Smith and Ragan define it as “the systematic and reflective process of translating principles of learning and instruction into plans for instructional materials, activities, information resources, and evaluation (1999).”
What is the ADDIE Model?
Many ID models exist, however a review of the models indicate that most consist of the same basic elements: Analysis, Design, Development, Implementation, and Evaluation.
Also, the activities in the model are not linear in nature. Instead the design process can be described as iterative and self-correcting (Gustafson & Branch, 2002).
Design
Evaluate
ADDIE
Design
Model
Implement
Develop
ADDIE Instructional Design Model
Bibliography

2. What happens in the Analysis phase?
Needs Assessment
Audience Analysis
Content Analysis
Technical Analysis
Structural Analysis
Resource Assessment
Analysis
Design
Development
Implementation
Evaluation
Addie: Analysis
Bibliography

3. What happens in the Analysis phase?
Needs Assessment
Audience Analysis
Content Analysis
Technical Analysis
Structural Analysis
Resource Assessment
Analysis
Design
Development
Implementation
Evaluation
Addie: Analysis
Assignments
Bibliography

4. Needs Assessment
What knowledge and/or skills do the learners need to acquire? (objectives)
Not every Needs Assessment must be complex – scalable depending on size of project.
Involves data collection – where are we now, what are our objectives for future.
Analysis
Design
Development
Implementation
Evaluation
Addie: Analysis
Analysis

5. Analysis- Who is the audience?
Audience Analysis
Analysis- Who is the audience?
Understanding- What is the audience's knowledge of the subject?
Demographics- What is their age, gender, education background etc.?
Interest- Why are they using your product.
Environment- Where will this product be sent/viewed?
Needs- What are the audience's needs associated with your training topic?
Customization- What specific needs should be addressed relating to the audience?
Expectations- What does the audience expect to learn from your product?
Analysis
Design
Development
Implementation
Evaluation
Addie: Analysis
Analysis

6. Content Analysis Does the needed training already exist?
Use Subject Matter Experts (SME) to help analyze.
Utilize members of target audience and project sponsors.
Consider how to utilize existing resources.
Analysis
Design
Development
Implementation
Evaluation
Addie: Analysis
Analysis

7. Technical Analysis
Establish minimum technological requirements for the learner
Establish what software and hardware will be needed to develop the course
Establish what course management systems and server capabilities
Establish what software and hardware the instructor and developer will require
Analysis
Design
Development
Implementation
Evaluation
Addie: Analysis
Analysis

8. Structural Analysis What should the structure of the course be?
Online?
Instructor led?
Blended?
Single session?
Duration, in light of constraints.
Time distribution?
Analysis
Design
Development
Implementation
Evaluation
Addie: Analysis
Analysis

9. Resource Assessment What resources are needed?
What resources do we currently have?
Are the expenses justified for acquiring new resources?
Analysis
Design
Development
Implementation
Evaluation
Addie: Analysis
Analysis

10. What happens in the Design Phase?
Continue with Subject Matter Analysis.
Identify performance objectives and apply instructional strategies according to content type.
Create storyboards.
Design user interface.
Collect needed materials.
Analysis
Design
Development
Implementation
Evaluation
Addie: Design
Bibliography

11. What happens in the Development phase?
The development phase in the ADDIE model of instructional design addresses the tools and processes used to create instructional material.
This stage includes: story boards, coding, Graphic User Interface, and creating all multimedia elements.
Analysis
Design
Development
Implementation
Evaluation
Addie: Development
Assignments
Bibliography

12. What happens in the Development phase?
The development phase builds on the objectives and measurement tools constructed in the design phase.
The product of this phase is a detailed plan of action that lists step-by-step procedures for implementing the change.
The plan also needs to include who is responsible for which elements of the project, and time schedules and deadlines.
Analysis
Design
Development
Implementation
Evaluation
Addie: Development
Development

13. What happens in the Development phase?
During the development phase, all:
Audio
Video
and text materials
are collected, prepared, or created.
Documentation is prepared and the product is ready to be tested.
Analysis
Design
Development
Implementation
Evaluation
Addie: Development
Development

14. Addie: Implementation
What happens in the Implementation phase?
In the implementation phase of the ADDIE model an plan is developed. This plan establishes the
implementation timeline and procedures for training the facilitators and the learner
delivering the final product.
The final product is developed based on needs and errors discovered while utilizing a prototype product with members of the target audience.
Analysis
Design
Development
Implementation
Evaluation
Addie: Implementation
Assignments
Bibliography

15. Addie: Implementation
What happens in the Implementation phase?
With the project ready for delivery, the learning environment is prepared by training the facilitators and learners, and placing all tools for full implementation (instruction).
Analysis
Design
Development
Implementation
Evaluation
Addie: Implementation
Implementation

16. What happens in the Evaluation phase?
Formative Evaluation
Analysis
Design
Development
Implementation
Evaluation
Addie: Evaluation
Assignments
Bibliography

17. What happens in the Evaluation phase?
Formative Evaluation
Analysis
Design
Development
Implementation
Evaluation
Addie: Evaluation
Bibliography

18. What happens in the Evaluation phase?
Summative Evaluation
Analysis
Design
Development
Implementation
Evaluation
Addie: Evaluation
Bibliography

19. Development Assignment Implement Assignment Evaluation Assignment
Project Overview
Analysis Assignment
Design Assignment
Development Assignment
Implement Assignment
Evaluation Assignment
Grading Rubric
Assignments
Bibliography

20. Bibliography
Gustafson, K. K., & Branch, R. M. (1997). Survey of instructional development models (3rd ed.). Syracuse University, NY: ERIC Clearinghouse on Information Resources.
Smith, P. L., & Ragan, T. L. (1999). Instructional design (2nd ed.) New York: Merrill.
Strickland, A. W. (2011). ADDIE Design Model – ISU COE Internet publication.
Wikihow.com, How To Conduct Audience Analysis. This page was last modified 20:14, 1 December 2010 by wikiHow user Mibuwolf47. Based on work by Ben Rubenstein, Krystle C., Sondra C, Jen and Sivashanmugam, wikiHow user(s) Lillian May and Mibuwolf47 and Anonymous.