1. SWOT Analysis: Thailand

2. STRENGTHS
Extensive knowledge and experience in Agriculture-based industries (e.g. Animals, Animal feeds, rice, rubber
Global Kitchen
Brand “Thai”

3. STRENGTHS
Service Superior esp. in Spa, tourism, restaurant, health related services, entertainment
Good Quality Products
Skilled Labor/Value added – GSP esp. in export-oriented processing
Innovative and creative

4. WEAKNESSES Lack of Language Competence
No sufficient capital and very hard to get access to Financial Sources (We need to look at Taiwan PPP Module and Bangladesh Garmen Bank Model)
Lack of interest and/or capital to acquire new technologies e.g. automate machines
SME tend to produce OEM Products and has no own Brand

5. WEAKNESSES
Lack of opportunity and or interest in live long learning, training on new skills
Lack of Entrepreneurship and have paradigm of “Employee-ism”
No Entrepreneurial/ SME Protection Policy
Lack of Int’l mind “Entrepreneurs” and lack of knowledge of neighboring countries policies and procedures
Low level of knowledge and appreciation of other countries culture, social life and business practices.

6. OPPORTUNITIES Bigger Market to GMS to ASEAN to ASEAN +++
More customers intake to Thailand to use Thai services and products
Thai taste is known and appreciate by others – more chances to expand market overseas

7. OPPORTUNITIES Strategic location – in the central of GMS and ASEAN
United with GMS and ASEAN can gain more bargaining power with other markets
Can move or expand production base to other countries in ASEAN to take advantage of investment law and resources (land and labor)

8. THREATS High production cost in Thailand – make it less competitive
Influx of cheaper goods
Influx of knowledge migrants and skilled HRs
Delay Tactic
Political Disability

9. THREATS
Thailand still lack of National Direction both at policy and implementation levels
No real integration in the services of Thai Government Agencies
M of Commerce – Export Promotion , Intellectual Property
M of Industry – OSMEP, BOI
M of Finance - Banks
M of Science – Innovation Office
Take over by strong companies from other ASEAN countries