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Show Me The Money Part 2 Hosted by Commonwealth Prevention Alliance Presented by Barbara Harrington, Principal Sponsorship Plus barbara@sponsorshipplus.com Ph: 716.565.6900
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Clients around country 20 years of excellence Plus strategy sponsorshipplus.com
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1.Assess 2.Prep 3.Sell 4.Implement 5.Evaluate Agenda
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sponsorshipplus.com Educated Sponsorship Pitch
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New Rules sponsorshipplus.com Call In Days June 25 & 26, 2015 barbara@sponsorshipplus.com Opportunity to answer detailed questions
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Sell sponsorshipplus.com
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New Rules sponsorshipplus.com Key Components Start conversations Present effectively Listen and finalize CASE STUDIES
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It’s Not All About Events Annual Program Anniversary
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Title Sponsor ABC Homes Night of Hope Gala – Lexington KY With Chris Gardner, The Pursuit of Happyness true story The Hope Center’s mission is to care for homeless 10 VIP seat tickets to Night of Hope Gala 10 invitations to pre-event Meet & Greet with Chris Gardner Logo mention in Night of Hope Thank You ad – Business Journal Ball Homes Welcome Center
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Basic Golf Tournament Official Sponsor of Tee Off On Cancer Tournament Four spots in the tournament Dinner for four Recognition on tee box Mentions in program Mentions in publicity Mentions on website INVESTMENT: $2,500
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Revised with new benefits Title Sponsor of Tee Off On Cancer Tournament US Bank Tee Off On Cancer US Bank Customer Service Rewards Promotion Sign up for services and win great prizes Includes Golf & Spa trip to Phoenix Mentions as Title Sponsor in advertising Print Prime location for display Sign up for service/credit card and win
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Gala Benefits Promotional announcements w/ Infinity Broadcasting stations Logo inclusion in advertising Tables of 10 guests Logo on printed material INVESTMENT
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Non-Event Building & Sustaining New Relationships
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sponsorship network.com Program Sponsor Everyone benefits from a sustainable supply of clean groundwater. Whether it is the source of your drinking water or the water used to grow the food on your table, groundwater is vital to life. As such, every person plays a role in protecting and conserving groundwater.
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Sponsorship Presenting Sponsor of the local Groundwater Guardian program Groundwater Guardian Program Presented By ABC Company Approximately 200 Groundwater Guardian Communities in 33 states in North America involve 1,000 volunteer team members who are recruited in their local communities and in turn connect directly with X.X million people nationally Prominent presence at key community events Research assistance in developing Groundwater Guardian Communities in X new communities X community activities to be mutually agreed upon
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Sample Cause Marketing Children’s Hospitals and Clinics of Minnesota partnered with Creative Kidstuff Creative Kidstuff donated 5% of all April sales Creative Kidstuff was founded in 1982 & has won dozens of Best Toy Store awards INVESTMENT: $30,000
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Next Steps and Challenges
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Implement sponsorshipplus.com
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Sponsorship Essentials Decide how you will treat sponsors and write a plan to back it up. sponsorshipplus.com
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Sponsorship Essentials Stewardship Plan We Are Committed to Responsible Timeframe To Start Face-to-Face meeting Sponsors $2,000 and above receive face to face meeting/lunch each year Jane Doe coordinates OngoingJan 1 Hand written notes All event sponsors receive hand written thank you note within two weeks of the event Bill Smith coordinates Spring/FallMarch 15 Something Visual TBD All sponsors receive something visual electronically to share (TBD) Newsletter with note Sponsors receive hand written note attached to bi- annual newsletters (Board chair) Sept 1 Valentines Thank You All sponsors invited to thank you small on-site reception (staff) Invites mailed mid Jan with follow up Jan 1 Other sponsorshipplus.com
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Sponsorship Essentials Checks & Balances sponsorshipplus.com
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Sponsorship Essentials Document & Measure sponsorshipplus.com
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Sponsorship Essentials sponsorshipplus.com STATE FOSTER CARE SUPPORT
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Sponsorship Essentials Fulfill on everything promised. sponsorshipplus.com
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Next Steps and Challenges
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Sponsorship Essentials Evaluate sponsorshipplus.com
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Sponsorship Essentials Build your brand in three easy ways (so they’ll take your call.) sponsorshipplus.com
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Sponsorship Essentials Fulfillment Reports Growing Relationships Strengthening Systems sponsorshipplus.com
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Next Steps and Challenges
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sponsorshipplus.com Educated Sponsorship Pitch
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New Rules sponsorshipplus.com Survey & Our Work
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New Rules sponsorshipplus.com Call In Days June 25 & 26, 2015 barbara@sponsorshipplus.com Opportunity to answer detailed questions
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Show Me The Money Part 2 Hosted by Commonwealth Prevention Alliance Presented by Barbara Harrington, Principal Sponsorship Plus barbara@sponsorshipplus.com Ph: 716.565.6900
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