1. Via di Priscilla, 101 00199 Roma Corso Garibaldi, 86 20121 Milano Via Demetrio Marin, 3 70125 Bari Tel.: +39 06 86 517 1 Fax: +39 06 86 517 444 qualitative universe gnresearch

2. Our promise 1 To offer market researches and marketing intelligence services that will allow our Clients to build trust and loyalty based relationships along the customer experience route

3. 2  around 80 employees  270 CATI stations  20 languages spoken  170 mobile CAPI stations  3 focus groups facilities with videoconference gnresearch Italy at a glance gnresearch – Milan Corso Garibaldi, 86 gnresearch – Rome Via di Priscilla, 101 gnresearch – Bari Via D. Marin, 3 gnresearch is an international full service research agency with the headquarter in Italy

4. Identify the best solutions and opportunities according to client’s needs, thanks to Fieldwork philosophy  Very strict selection process where every supplier is continuously trained and evaluated by our fieldwork manager who fill an evaluation sheet at the end of each survey  An accurate recruitment which implies a screening questionnaire prepared ad hoc for each study. The eligibility of each participant is doubled check before the fieldwork starts by internal gnresearch staff and according to Assirm and Esomar rules  Recruitment from lists provided by Client is carried out by our interviewers in our call centers 3 A strong attention to the whole fieldwork process  Brief and debrief sessions carried out at the beginning and end of each fieldwork  between gnresearch project leader and our partner and with the moderators involved  Continuous update to client during recruitment phase  By monitoring cultural and consumption models evolution, we interpret and contextualize results within the local culture, habits and lifestyle Close interaction and collaboration among researchers and partners

5. Our facilities gn gnresearch owns proper facilities equipped with technologically advanced and integrated systems in Milan, Rome and Bari  Focus group rooms equipped with TV set, video recorder, projector, laptops suitable for usability tests and connected to the Internet  Facilities with one-way mirror and closed circuit in Milan, Rome and Bari o linked via video–conference, allowing to assist to fieldwork from a remote location  Advanced audio-video recording system which allows to deliver a digital file  Simultaneous translation system (with double audio recording available, which allows to listen via headphone either the translator’s and the respondents’ voice), in Milan and Rome Moreover, we can conduct fieldwork throughout the whole country thanks to our trustful network of recruiters, venues and moderators spread across Italy 4

6. Our facilities /2 5 gnresearch – Milan Corso Garibaldi, 86 gnresearch – Rome Via di Priscilla, 101 gnresearch – Bari Via D. Marin, 3 Focus group rooms Client rooms

7. Considering the difficulty – due to cultural differences and logistics issues – in conducting international studies, we offer our foreign Partners and Clients a series of services to implement and make fieldwork in Italy easier and incisive Services for international clients  Understanding and awareness of Italian market peculiarities, cultural pattern and habits that can have an impact on the results and research design  Stores and/or locations (e.g. premises, meeting points…) ‘guided tour’ to make clients deep dive in the local environment and culture  Desk analysis on specific Italian products/markets/brand 6 MARKET KNOWLEDGE  Taxi services from/to Milan, Rome and Bari airports  Hotel and Italy transfers booking  Simultaneous translator available for the whole stay  Ad hoc services for study implementation (i.e. photocopies, web access, photo materials..) ASSISTANCE

8. Areas of expertise… 7 food and beveragetechfinancemedia/entertainmentpharmabeauty/healthcareautomotive We are well experienced in a many industries and we recruit and interviews different target (from BtoC to BtoB to KOL)

9. Contextual observation of shopping experience in real-time – accompanying consumer in the point of sale – to limit the influence of recollection and of a- posteriori rationalization and to analyze possible dynamics of negotiation at the root of behaviors. An ideal tool to:  Identify stimuli toward innovation and territories to communication  Detect shopping paths, main points of attention and drivers of choice  Analyze shelf and pack design within the competitive context A research iter based on – at first – at-home in-depth interview, then the accompanied shopping with ethnographic observation, and finally a wrap-up to go deep into information collected Some of our tools SHOPPING EXPERIENCE USABILITY TEST Two possible approaches aimed to different goals:  Exploration: investigate web fruition dynamics, detect users needs and required elements, evaluate potential contents of a website (even at a very early stage) and collect expectations  using focus group technique  Fine tuning: evaluate website prototypes, improvement of look and feel, lay- out/graphic elements and of the content areas  using in-depth interviews technique We use Morae. It’s a software which allows to recorder and capture audio, video, on-screen activities and keyboard/mouse inputs during a usability session, to watch the customer’s experience, make notes on tasks in real time and to view and analyze the recordings (creating graphs, highlight videos,..).

10. Ethnographic observation techniques integrated with individual in-depth interview allow to get a complete and detailed profile of the target (lifestyle, values and needs, media consumption, approach, usage and attitudes toward new product/service. Ideal for:  closer view of consumers by the company  cultural patterns and aesthetic models  stimuli toward innovation  insights and mood for communications A research iter based on: at-home in-depth interview with ethnographic observation, followed by a self-completed diary with audiovisual supports and then a final discussion on the materials gathered (through an interview/focus groups). Some of our tools/2 KID’S CORNER LABORATORY INTERVIEW gnresearch tunes a batch of techniques to allow an interaction with kids to understand in depth their attitudes and behaviors  operative interactions with kids / teens (between 3 and 16 y.o.) with different techniques according to age (game, reading and writing stimulus, formulation of tales, role playing, self-manage work,..)  analysis - as comparison - of the family reactions aimed to understand the influence of parents in the choice processes  external observation of the kids’ world through the privileged points of view of key opinion leaders (i.e. teachers, traders, communication experts, journalists,…)

11. A quick and easy qualitative research tool for Client’s specific marketing needs, able to  provide actionable, focused and operative results and recommendations  direct original opinions from consumers  a short timing needed (8/10 working days) and a small cost budget  with a simple consumer target to recruit, focused research objectives and top-lines results with key findings as report document Some of our tools/3 SNAPSHOT Immediat e & Actionabl e Quick & Easy Focused & Diagnostic

12. Team Cinzia Paterlini Qualitative Research Director (Milan) Letizia Verri Qualitative Research Director (Milan) Alice Salvucci Qualitative Sr Researcher (Milan) Chiara Cresciani Qualitative Sr Researcher (Rome) M. Antonietta Marinelli Qualitative Sr Researcher (Rome) Francesco Rabottini Qualitative Jr Researcher (Milan) Chiara Sodano Fieldwork manager (Milan) RESEARCH AREA FIELDWORK AREA 11 Guendalina cesarini Fieldwork executive (Rome)

13. Snapshot! Via di Priscilla, 101 00199 Roma Corso Garibaldi, 86 20121 Milano Via Demetrio Marin, 3 70125 Bari Tel.: +39 06 86 517 1 Fax: +39 06 86 517 444 Cinzia Paterlini cinzia.paterlini@gnresearch.com off +39.06.86.517.607 Alice Salvucci alice.salvucci@gnresearch.com off +39.06.86.517.606 thanks and we look forward to hear from you For more information about our services www.gnresearch.comwww.gnresearch.com Chiara Cresciani chiara.cresciani@gnresearch.com off +39.06.86.517.356