1. College Vision El Centro College: Changing Lives Through Higher Education SEM Vision El Centro College seeks to develop and communicate an innovative, comprehensive and transformational college-wide enrollment management approach that responds to academic, career and personal needs of our community through student-focused programs and services. Strengths List Strengths from Compression Planning Goals 2 goals Objectives 2-3objectives Weaknesses List Weaknesses from Compression Planning Goals 2 Goals Objectives 2-3 objectives Opportunities List Opportunities from Compression Planning Goals 2 Goals Objectives 2-3 Objectives Threats List Threats from Compression Planning Goals 2 Goals Objectives 2-3 Objectives

2. Sub-committee refinement of the SWOT analysis Strengths Our reputation Current processes Centralized communication Flex payment terms Working with businesses More student self-help Weaknesses Marketing Safety Old/Rigid processes Expectations Intentional scheduling Early intervention Financial Aid Degree plan packaging More student self-help Opportunities Review current Recruitment plan and processes Marketing Identify areas of improvement and inclusion (link to a survey) define Performance Based Funding formula Conduct student and business surveys Work with community agencies Technology Dual credit highschools Find a better way to measure enrollment Threats Competition within the district Unified enrollment process for all students allow data and trends to drive course offerings Develop a specific plan for education programs (Adult Basic Education and Developmental Education) Marketing all ECc campuses Lack of professional development/Cross training

3. SEMC Vision Statement El Centro College seeks to develop and communicate an innovative, comprehensive and transformational college- wide enrollment management approach that responds to academic, career and personal needs of our community through student-focused programs and services. StrengthsWeaknesses Opportunities Threats

4. Strengths Goal #1 Goal #2 Weaknesses Goal #1Goal #2 Opportunities Goal #1Goal #2 Threats Goal #2 Goal #1

5. El Centro College Mission Strengths Goal #1 Objective 1 Objective 2 Objective 3 Objective 4 (if needed) Goal #2 Objective 1 Objective 2 Objective 3 Weaknesses Goal #1 Objective 1 Objective 2 Objective 3 Goal #2 Objective Objective 2 Objective 3 Opportunities Goal #1 Objective 1 Objective 2 Objective 3 Goal #2 Objective 1 Objective 2 Objective 3 Threats Goal #1 Objective 1 Objective 2 Objective 3 Goal #2 Objective 1 Objective 2 Objective 3 SEM Vision Core Values College Vision

6. MarketingRecruitmentOrientationAdvisingInstruction Institutional Research Areas which to measure key performances

7. Goal #1 Marketing Objective #1 Recruitment Goal #2 Orientation Objective #1 Academic Advising Objectives Objective #1 (if needed) Strategies & Activities