1. P RODUCT D ESIGN AND D EVELOPMENT Chapter 1 & 2 Development Process and Organization

2. P RODUCT PRODUCT - any device or system that is designed and produced for use by a customer CUSTOMER- Person who ultimately buys the product Another person in your company who may use the device you design Think broadly about who the customer is (who does the product affect) Chief objective of product design - Satisfying the customer(s)

3. W HY S TUDY THE D ESIGN P ROCESS ? Continuous need for new, cost effective, high quality products Today’s products are complex and require a team of people with different backgrounds to take an idea from concept to market ~85% of problems with new products not working as intended, taking too long to bring to market, or costing too much are the result of a poor design process

4. M EASUREMENT OF THE DESIGN PROCESS Product Quality – How good is the product Product Cost – What is the manufacturing cost Development Time – How quickly was the product developed Development Cost – How much was spent to develop the product Development Capability – can the team be better able to develop future products

5. 3 MEASURES OF DESIGN Cost Quality Time Duration may vary from 1 yr to 10yrs or greater (Exhibit 1-3, pg 5)

6. D ESIGN AND D EVELOPMENT T EAM Marketing Design Mechanical Electrical Software Industrial Manufacturing Operations Warehouse Supply Chain

7. D EVELOPMENT AND D ESIGN P ROCESS Phase 0: Planning – Begins with the strategy and assessment of technology developments and market objectives Phase 1: Concept Development – Identify target market, alternative product concepts generated and evaluated Phase 2: System-level Design – Definition of the product and break-down into subsystems and components

8. D EVELOPMENT AND D ESIGN P ROCESS Phase 3: Detail Design – Complete specification of the geometry, material, tolerances and manufacturing details Phase 4: Testing and refinement – Prototype evaluation and assembly testing. Utilizes prototype tooling Phase 5: Production Ramp-up – Completion of production tools and process to implement manufacturing process as well as train workforce (work out the kinks) Exhibit 2-2 pg 14

9. D EVELOPMENT S TEPS Step #1: Identify Need Two sources: the market (market-pull), or the development of a new technology (technology push) Step#2: Plan for the Design Process Planning involves simply deciding on how to allocate the company’s resources of people, money, time, and equipment to complete the design tasks. Step #3: Develop Engineering Specification Goal is to completely understand the problem Three steps: 1)identify customers 2) generate customer requirements 3)develop engineering specifications Step #4: Develop Concepts Based on customer requirements and engineering specs. Multiple concepts may be evaluated by comparing the concepts generated to the specifications developed. Goal is to select the best concepts for refinement into products. Step #5: Develop Product Starting a project with a single conceptual design in mind, without concern for the earlier phases, is poor design practice and leads to poor-quality products. As products are developed, the are evaluated for manufacture, assembly, behavior, and cost.

10. D EVELOPMENT S TEPS ( CONT ) During each stage of the design process, we must be able to communicate the information to others (recall concurrent design). Design Notebook Communication with management/customers (possibly during design reviews) Make it understandable to the recipient. Carefully consider the order of presentation: Present the whole concept or assembly and explain its function Describe the major parts and how they relate to the whole and its function Tie the parts together into the whole Be prepared with quality material: Have good visual aids and written documentation Follow an agenda Be ready for questions beyond the material presented Documents communicating the final design Drawings (or computer data) of assemblies and details. Written documentation to guide manufacture, assembly, inspection, installation, maintenance, retirement, and quality control.

11. P RODUCT D EVELOPMENT O RGANIZATIONS Exhibit 2-8 pg 29

12. A SSEMBLY G ROUP D ESIGN Design concept Group 1: Dustin, Ed, Michael Group 2: Paul, Maria, Adam Group 3: Corey, Ana, Brian Due 3/24 – Presentation to class