1. MSc in Business - Major in Marketing

2. Who am I? Even Lanseng (46 41 05 44) Associate dean specialization in marketing Siv. Øk (spesialisering i markedsføring) Dr. scient

3. What is expected of you Full time program Considerably higher working load than in bachelor Writing skills. Presentation skills. –So, english is important – Frank Azevedo Mastering Excel, Qualtrics, statistical software such as JMP, SPSS, Lisrel etc. Each course has multiple types of exams –oral presentations, assignments, term paper, written exam –For example, “Strategic marketing issues”, “Strategic marketing issues

4. 1. Year Understanding the consumer Service marketing Microeconomics FallSpring Brand management Mathematics Marketing research and multivariate analysis Applied business ethics Marketing finance Multivariate statistics Research methodology- marketing

5. 2. Year FallSpring Strategic marketing issues Master thesis Minor/Free electives Exchange Double degree Internship Minor/Free electives Exchange Double degree Internship

6. Faculty you will meet Bendik Sangeeta Line Charles Alexander Klemens Rutger Auke Jon Mathilda Ragnhild Erik Even Peter

7. Thesis Topic and supervisor are decided in may second semester. You may write alone or with one other student Three broad areas –CB –Marketing management –Modelling

8. Just, a very short list of possible topics Branding Advertising Service Retailing CSR – implicit attitudes Culture Technology Innovation, using communities to innovate products CB on Internet, does it differ from off-line CB International/global issues Unconscious choices

9. Course prerequisites E.g. Theories and methods in marketing communications: Prerequisite –GRA 4145 Brand Management or equivalent from other leading programs. The course can be taken in the same semester as GRA 6433 Theories and Methods in Marketing Communications.