1. Inventors Council of Central Florida What Goes Into A Sell Sheet?

2. What is a Sell Sheet? A summary of the reasons why someone would buy your invention It is brief and to the point Usually a single sheet One side for the main points One side for the details

3. Who Reads Sell Sheets? Investors Manufacturers Wholesalers Retailers Consumers

4. What do They Want To Know? What is it? How will it benefit me? What will I have to invest? Money Time Resources How to I contact the owner?

5. What Else do They Want to Know? Is it available now? Is it tested? Is it patented? Is it UL listed? Does it have proper government approvals?

6. What Goes on a Sell Sheet? Your logo Headline Intro paragraph Product pictures/pricing Benefits Contact info Call-to-action

7. An Elevator Speech in Paper Use marketing techniques Catch their attention quickly Get right to the benefits of your product Express it as it would benefit them Always include a Call-to-Action Contact me now. Call Today. Get your Free Sample by… Invest in your future by…

8. Formatting Make it quick and easy to read Pictures bullet points Tables Graphs

9. Front Logo (Branding) Big Picture Benefit Statement Bullet points Sell to Consumer Sell to Manufacturer Contact Info. This stands alone

10. Back Benefit Statement Logo More Detail Small blocks of text More pictures Call To Action

11. Leave This out No whining! No discussion of setbacks No asking for money No history (unless it adds value) Nothing negative It is all about the product and its value to the reader.

12. Helpful Sites Discussion of what goes into a sell sheet: http://blog.nextdayflyers.com/how -to-make-sell-sheet/ http://blog.nextdayflyers.com/how -to-make-sell-sheet/ Author of “One Simple Idea” shows sample sell sheets: http://stephenkey.com/2011/04/13 /sell-sheet-samples/ http://stephenkey.com/2011/04/13 /sell-sheet-samples/

13. Credits/Copyright Produced by: The Inventor’s Council of Central Florida www.InventorsCouncilCentralFla.us David Woods, Author This may be freely distributed in its original form as long as this copyright page is attached. © 2013