1. JAN BURNS INDEPENDENT CHAIR National Dignity Council [NDC]

2. National Dignity Council Aims To lead in raising awareness of Dignity and its importance in delivering excellent services. To lead and inspire people to take action to promote Dignity To lead and stimulate a National Dignity Campaign. To support and maintain a growing an intergenerational Dignity Champions network To provide a repository that acts as a knowledge and information search engine. To lead in designing, planning and promoting an annual National Dignity Action Day. To ensure the sustainability of the National Dignity Council.

3. National Dignity Council Members Association Directors for Adult Social Services National Federation of Women’s Institutes Social Care AssociationSociety of Later Life Advisors SOLLA End of Life CareKissing it Better North West ForumNational Care Forum Registered Nursing Homes AssocBritish Red Cross Skills for Care/Skills for HealthAmanda Waring British Society of GeriatriciansNational Pensioners Convention Dignified RevolutionCare Quality Commission Macmillion Cancer supportCrossroads HC-One [Health Care]Royal College of Physicians Social Care Institute for ExcellenceResidents and Relatives Association

4. Dignity and Human Rights Human rights are based on a number of core values, including: – Fairness, Respect, Equality, Dignity, & Autonomy Basic rights we all have simply because we are human, regardless of who we are, where we live or what we do Human rights belong to everyone should be at the centre of everything we do Human rights represent all the things that are important to us as human beings, such as being able to choose how to live our life and being treated with dignity and respect.

5. Dignity Champion’s network include :  members of the public  people who use care/health services, their relatives and carers  health and social care managers,  frontline staff, doctors, ambulance staff  dieticians, porters, administrators  care workers in care homes,  MPs, councillors, students, pupils  members of local action groups,  Local Involvement Networks (LINks),  People from voluntary and advocacy organisations,  Anyone – everywhere

6. A Dignity Champion: Stand up and challenge disrespectful behaviour rather than just tolerate it. Act as a good role model by treating other people with respect particularly those who are less able to stand up for themselves Speak up about Dignity to improve the way that services are organised and delivered Influence and inform colleagues Listen to and understand the views and experiences of citizens See the person.

7. The Ten Point Dignity Challenge EQUAL LIVES E Enable people to maintain the maximum possible level of independence, choice and control Q Question any potential abuse and have a zero tolerance of all forms of abuse U Understand and respect individual’s rights to privacy A Act to alleviate people's loneliness and isolation L Liaise and engage with family members and carers and treat them as care partners

8. EQUAL LIVES L Let people know they have a right to complain without fear of retribution I Individualised services that are person centred and meet the needs of the individual V Validate and respect individuals needs and choices. E Enable individuals to maintain confidence and positive self-esteem S Support people with the same respect you would want for yourself or a member of your family