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3. 3 PRIMARY SOURCE OF INFORMATION GIVES MEMBERS SOMETHING TO RELATE TO

4. INFORMATIVE? USPS Communications Committee 2012 4 ATTRACTIVE ? TIMELY?

5. USPS Communications Committee 2012 5 CommCom WEBSITE http://www.usps.org/national/commcom/ YOUR DISTRICT CommCom ADVISOR YOUR DISTRICT NEWSLETTER CHAIR YOUR Stf/C FOR PUBLICATIONS

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8. DISTINCTIVE COMMUNICATOR AWARD USPS Communications Committee 2012 8

9. PUBLISHING PROGRAM USPS Communications Committee 2012 9 - PC or Mac ? -Free Download or $650.00 Quark Express -Learn to Use the Program -Fancy or Plain

10. TWO PAGES OR TWENTY PRINT OR ONLINE SIMPLE OR VERY ELABORATE BOTTOM LINE – CONTENT RULES! USPS Communications Committee 2012 10

11. LINE SPACING at 1.0 Squadron newsletters are the primary source of information for and about members of the squadron. It is in these pages that squadron activities are brought to the attention of ALL the members. Newsletters provide an effective method of binding the organization and stimulating interest in various levels. Squadron and district newsletters provide information on all aspects of squadron life - on educational programs, boating activities, boating safety, social events, etc. In addition, they recognize those members who provide leadership and those who contribute to its welfare by leading or participating in the many activities. These publications, and the websites that go along with them, are the glue that binds the membership. Much is being said about “member benefits” within USPS from software discounts to long term life insurance. But what does the AVERAGE member receive for his/her squadron dues besides the squadron newsletter? USPS Communications Committee 2012 11

12. Squadron newsletters are the primary source of information for and about members of the squadron. It is in these pages that squadron activities are brought to the attention of ALL the members. Newsletters provide an effective method of binding the organization and stimulating interest in various levels. Squadron and district newsletters provide information on all aspects of squadron life - on educational programs, boating activities, boating safety, social events, etc. In addition, they recognize those members who provide leadership and those who contribute to its welfare by leading or participating in the many activities. These publications, and the websites that go along with them, are the glue that binds the membership. Much is being said about “member benefits” within USPS from software discounts to long term life insurance. But what does the AVERAGE member receive for his/her squadron dues besides the squadron newsletter? USPS Communications Committee 2012 12

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14. SQUADRON NEWSLETTERS ARE THE PRIMARY SOURCE OF INFORMATION FOR AND ABOUT MEMBERS OF THE SQUADRON. IT IS IN THESE PAGES THAT SQUADRON ACTIVITIES ARE BROUGHT TO THE ATTENTION OF ALL THE MEMBERS. Newsletters provide an effective method of binding the organization and stimulating interest in various levels. Squadron and district newsletters provide information on all aspects of squadron life - on educational programs, boating activities, boating safety, social events, etc. USPS Communications Committee 2012 14

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16. Your Layout Will your newsletter be an interesting read, or a boring “let me finish reading it later” edition. The most interesting articles will never be read if they are not visually attractive. To that end there are several conventions, not absolute rule Line Spacing Look ahead to the few paragraphs, I have varied the line spacing in each of the paragraphs from 1.0 to 1.15 to 1.5. I think the 1.5 spacing is easiest to read, don’t you agree? Fonts Chose carefully as some fonts are great for a printed edition, and others do well online. Always remember, for an online edition not everyone has the exotic font you would like to use and the substitute font may be totally unacceptable to you. Limit the number of fonts used on any page. Of course this is up to the editor, but a multiple of fonts can be very distracting.. USPS Communications Committee 2012 16

17. -NAME OF NEWSLETTER -SQUADRON NAME -A UNIT OF UNITED STATES POWER SQUADRONS® -“SAIL AND POWER BOATING” -DISTRICT 44, ISSUE, VOLUME, DATE USPS Communications Committee 2012 17

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21. Operations Manual http://www.usps.org/national/om/ Chapter 14.36 – 14.42 Law Committee http://www.usps.org/national/lawcom/ TRADEMARKS - COPYRIGHT ISSUES USPS Communications Committee 2012 21

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23. Once again, see Chapter 14 Do yourself a favor – Read the entire chapter! -Make USPS Proud- Know your protocol! USPS Communications Committee 2012 23

24. USPS Communications Committee 2012 24 WC FIELDS Follow The Ensign © Instructions at http://www.theensign.org/writers. htm

25. SIZE HIGHEST QUALITY HOW REPRODUCED USPS Communications Committee 2012 25

26. PHOTO EDITING PROGRAM WORK WITH PHOTOGRAPHER USPS Communications Committee 2012 26

27. Not necessary for Online Source of revenue How else for Print edition? Appropriate? WHEN? USPS Communications Committee 2012 27

28. MEMBERS, INCLUDE ASSOCIATES CommCom ADVISOR DISTRICT PUBLICATIONS CHAIR DISTRICT BRIDGE, ADVERTISERS COMMUNITY LEADERS USPS Communications Committee 2012 28

29. USE PDF FORMAT USE BLACK/WHITE TO SAVE MONEY USE HIGH QUALITY PHOTOS USPS Communications Committee 2012 29

30. WHAT ARE YOU PUTTING INTO IT? USPS Communications Committee 2012 30 COMMANDER’S MESSAGE AND/OR BRIDGE OFFICER MESSAGES

31. WHAT ELSE? SEO REPORT SAFETY OFFICER’S REPORT SQUADRON/DISTRICT EVENTS NATIONAL HAPPENINGS USPS Communications Committee 2012 31

32. CURRENT HAPPENINGS WITH PHOTOS (CAPTIONS) PERSONAL BOATING EXPERIENCES – HUMOROUS OR EDUCATIONAL USPS Communications Committee 2012 32

33. Stf/C Guy Anastasio, SN Newsletter Chairman National Communications Committee September 2012 USPS Communications Committee 2012 33