1. Entrepreneurial Culture – Chapter 13
Nature of Culture
Components of Culture
Levels of Culture
Core Ideology and the Envisioned Future
Elements of an Entrepreneurial Culture
Cintas Model
Individualism vs Collectivism
Failure
Chain of Greatness

2. Nature of Culture Basic beliefs and assumptions about the company
Emotional aspect
Reflect history
Inherently symbolic
Fuzzy
Substance and Form

3. Components of Culture Values Rules of Conduct Vocabulary Methodology
Rituals
Myths and Stores

4. Levels of Culture Three levels Figure 13.1
Assumptions – Substance
Values – Substance
Artifacts and Creations - Form
Figure 13.1
Culture underlies all components of work environment that support entrepreneurship

5. Core Ideology and the Envisioned Future
Core values
Core purpose – never ending quest
Envisioned Future
Clear and compelling goals to be achieved
Vivid description of what it will take to get there

6. Elements of an Entrepreneurial Culture
People and empowerment focused
Value creation through innovation and change
Attention to the basics
Hands-on management
Doing the right thing
Freedom to grow and to fail
Commitment and personal responsibility
Emphasis on the future and a sense of urgency

7. Issues Confronting Entrepreneurial Culture
Conflicting value choices – Primary Values
Balance
Quantitative vs Qualitative decision-making basis
Healthy discontent

8. Cintas Model Proactively manages culture Ownership driven
Four characteristics:
We are professional
We live by the rules and have high ethical and moral standards
We act with a sense of urgency in everything we do
We have a sense of positive discontent

9. Individualism vs Collectivism
Self-orientation
Emphasis on self-efficiency and control
Pursuit of individual goals
Value system driven by pride in their own accomplishments
Collectivism
Group-orientation
Subordination of personal interests and goals
Emphasis on sharing
Concern for group welfare
Table 13.3
Entrepreneurial Intensity is achieved by balance between individualism and collectivism

10. Failure Entrepreneurial Firm embraces it Perceived Psychological
Types: Moral, Personal, Uncontrollable
Figure 13.4
Failure can enhance success only if learning is taking place

11. Chain of Greatness Timmons Model Figure 13.5 Vision Learning
Entrepreneurial Mindset and Values
Responsibility and Accountability
Results