1. Zambia

2. BBC Media Action is the BBC’s international development charity. We use the power of media and communication to help reduce poverty and support people in understanding their rights. Our aim is to inform, connect and empower people around the world. Who We are!!! Transforming Lives Through Media Around The world

3. What We Do! We produce radio and television programmes, social media, mobile phone services and enable face to face dialogue to build knowledge, and bring about shifts in attitudes, norms and behaviour, in the areas of: Governance and rights Health Resilience Humanitarian emergencies Our media partners include: BBC World Service National Broadcasters Community Radio Stations

4. Strengthening capacity individually and collectively: Supporting changes in peoples’ knowledge, attitudes, norms and behaviour Strengthening the capacity of local media partners through training, mentoring and supplying equipment Strengthening policy, legislation and regulation that enables media to meet public needs Providing media landscape analysis and audience insight through our team of researchers Providing online knowledge hubs – including our iLearn training modules Capacity Building!!!

5. Let’s talk! Improving sexual health for young people in Zambia through radio Radio Waves aims to strengthen the professionalism and sustainability of community radio stations in Zambia through expert training.

6. Media Landscape in Zambia There is a media revolution: Need for immediacy, easy access, and platforms that allow for user generated content without a gatekeeper. For instance, newspaper sales are reducing at the rate of 8% per year.

7. Media Landscape in Zambia New media on the rise -Information sharing platforms (Facebook) -Seeking answers to their many questions on social, economic and civic matters (Constituency Watch) -Voicing opinions (blogs, commentary) -Holding leaders to account (Community Internet Radio debates) Platforms include: 1. Frontline SMS 2. Whatsapp 3. Hangouts 4. ChatOn 5. Facebook (Zero)

8. New media is relatively inexpensive and readily available

9. New media has encouraged the emergence of effective and sustainable community participation in governance through: - Citizen Journalists - User Generated Content platforms - Online news publications like the Zambian Watch Dog, Mwebantu Media, The Zambian Eye etc.

10. BUT………

11. Traditional media (radio, TV, newspapers) remain fundamentally important in connecting communities A radio listening group in Kalangu, Mongu.

12. . Traditional media is booming in Zambia 70+ FM radio stations across the country Increase in private TV stations Loyal and large listenership (Radio Chikuni for instance has a total of 220 000 listeners to a single governance programmes) Cost of New Media still prohibitive for the majority of Zambians due to: Airtime rates amongst the highest in Africa Internet access still limited

13. Challenges ……. Lack of skills Quality content Financial and human resources, Easily intimidated, Not editorially robust

14. However, as BBC Media Action we are offering … 1. Production based training 2. Support to a weekly flagship programme coupled with OB debates 3. Community led, long term in-house training, mentoring and support, international inspiration coupled with local expertise, 4. Partner driven (the stations 'own' the programmes) 5. Knowledge and best practises sharing through exchange programmes

15.  Programme Design  Scripting  Editing  Voicing  Editorial Mapping  Debate Production  Integrating Community voices in programming  Researching a topic  Interviewing Skills Areas covered include

16. A Visual Samples…… Meck and Gerald conducting a Health Check at Radio Yastani, Lusaka Guests on Mphangwe FM’s Our Issue programme

17. Fennovia, Project Officer, conducting a listening group discussion in Mongu RW in the field Meck conducting an interview in Kasiya Village in Monze

18. RW in the field C’td Boyd in a session with producers at Kasempa FM Chilekwa in a research training session