1. What separates Melaleuca from the MLM industry
12 Success Factors
What separates Melaleuca from the MLM industry
Executive Director IV
Rosemary Brandrick

2. The goal in any home business should be to build a reliable, residual income

3. Proven Company Track Record
Success Factor #1:
Proven Company Track Record
Most companies, whether home business or traditional business, fail within the first 5 years
Melaleuca has had 25+ years of consistent growth

4. Financially Sound Melaleuca is a debt free company
Success Factor #2:
Financially Sound
Melaleuca is a debt free company
Melaleuca has never been a day late in sending commissions or profit sharing checks
Melaleuca is a privately held company with a 4A1 financial rating with Dun & Bradstreet

5. Strong Management Success Factor #3:
Melaleuca’s corporate leaders come from Fortune 500 companies like ADT, Revlon, Schick, Ohio Bell, Gillette, Procter & Gamble, Cox Communications and UPS
Sound business minds running the company
Melaleuca’s management team is principle centered and mission driven
There is no “hype” – CEO Frank L. VanderSloot has vision – “Built on Solid Principles”
CEO Frank L. VanderSloot:
Board of Ethics of the Direct Sales Association, past Regional Vice-Chairman Washington Chamber of Commerce, 1998 Idaho Business Leader of the Year and 2001 & 2009 Entrepreneur of the Year

6. Unique Consumable Products
Success Factor #4:
Unique Consumable Products
Melaleuca manufactures superior quality, safer products protected by trade secrets, proprietary formulas and patents
Products that can only be obtained through Melaleuca
No need to “create the need to buy” – it’s already there!
Melaleuca manufactures products that people are already buying. There is no “new money” being spent since people are already spending money on these types of products/services somewhere
Monthly consumption of household basic necessity products is what creates true residual income

7. Success Factor #5:
Competitively Priced
Melaleuca’s price point/comparison is equal to or lower than supermarkets
Smart economics – great value in being a customer
Melaleuca manufactures all of its own products
Complete control – American made
Recession proof

8. High Monthly Re-Order Rate
Success Factor #6:
High Monthly Re-Order Rate
Over 300 products that consumers can choose from creates residual income
Customers are more likely to order over & over if there is enough value/savings
Documented 95% monthly re-order rate
Melaleuca Marketing Executives are proud to show their business reports

9. Low Personal Production Requirement
Success Factor #7:
Low Personal Production Requirement
No “new money” is being spent
Everyone can be a customer
Something the “80%’ers” can easily do

10. Low Entry Fee Melaleuca membership is just $29
Success Factor #8:
Low Entry Fee
Melaleuca membership is just $29
Enroller is not paid a bonus on the membership fee
You can get started right away – no inventory

11. Low Attrition Melaleuca is not a “sign up” game
Success Factor #9:
Low Attrition
Melaleuca is not a “sign up” game
Customers will stay loyal as long as there is perceived value
60% of business is brand loyal customers which means a stable, residual income on repeat business
Melaleuca vs. “MLM” turnover rates

12. Timing Melaleuca is still the best kept secret!
Success Factor #10:
Timing
Melaleuca is still the best kept secret!
Less than 10% of North Americans have even heard of Melaleuca
No bad news – no one gets hurt
We are a green company, environmentally conscious – we were manufacturing responsibly long before it was popular
Sitting squarely in the driver’s seat of supply & demand

13. No Breakways or Binaries
Success Factor #11:
No Breakways or Binaries
Never penalized for enrolling someone who has more success than you
Your organization can never be taken away from you
Many MLM companies use a binary comp plan. This really goes against traditional business principles since they reward the “non-producer”
Melaleuca has no hoops to jump through – no games

14. No Risk At Melaleuca Everything is fully refundable
Success Factor #12:
No Risk At Melaleuca
Everything is fully refundable
No one can get hurt
Melaleuca offers a safe home for everyone
Something the “80%’ ers” can win at

15. “All roads lead to Melaleuca”
Which one of these 12 success factors would you be willing to take off the page and still throw your time, energy and reputation into?
Now you see why
“All roads lead to Melaleuca”