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Monopoly. is a situation in which there is a single seller of a product for which there are no good substitutes.

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Presentation on theme: "Monopoly. is a situation in which there is a single seller of a product for which there are no good substitutes."— Presentation transcript:

1 Monopoly

2 is a situation in which there is a single seller of a product for which there are no good substitutes.

3 When a monopoly exists, there are generally high barriers to entry into the industry. What are the reasons for these barriers?

4 (1) Legal Barriers u u patent - grant of an exclusive right to use a specific process or produce a specific product for a period of time (17 years in the U.S.) u u licenses and franchises - permission, granted by a government, to enter an industry or occupation

5 (2) A single firm has sole control of a resource essential to an industry.

6 (3) Economies of Scale Costs per unit in an industry may be low only when a firm produces a lot of output. Consequently, small firms will be unable to enter the industry because costs are too high.

7 Market Demand Curve price quantity Demand Because the monopoly firm is the only seller of a good, the market demand curve for the good is the same as the demand curve for the firm’s product.

8 This is not true for the monopolist. Remember for a perfectly competitive firm: MR = P.

9 For a monopolist, MR < P. So the MR curve lies below the demand curve. Quantity Price TR MR 10 20 200 --- 11 19 209 9

10 Drawing the MR curve when the demand curve is a straight line: MR has the same Y-intercept and is twice as steep as the demand curve. $ quantity Demand MR

11 Determining the optimal output and price, and the maximum profit: 7 Steps

12 Step 1 a. Draw and label the axes. $ quantity

13 Step 1 b. Draw and label the ATC and MC curves. ATC MC $ quantity

14 Step 1 c. Draw and label the D and MR curves. ATC MC MRD $ quantity

15 Step 2: Find the profit-maximizing output where MR = MC ATC MC MRD $ quantityQ*

16 Step 3: Determine the price from the demand curve, above Q*. ATC MC MRD quantity $ Q* P*

17 Step 4: Determine the cost per unit from the ATC curve, above Q*. ATC MC MRD quantity $ Q* P* ATC*

18 Step 5: Determine the TR = PQ box. ATC MC MRD quantity $ Q* P* ATC*

19 Step 6: Determine the TC = ATC. Q box. ATC MC MRD quantity $ Q* P* ATC*

20 Step 7: Find profit  = TR - TC. ATC MC MRD quantity $ Q* P* ATC* profit

21 In the previous set of graphs, the monopolist was earning a positive economic profit. It is also possible for the monopolist to have a loss or to breakeven. Let’s look at a monopolist with a loss.

22 Step 1: Draw and label the axes and curves. (For a loss, the ATC curve must be entirely above D.) ATC MC MRD $ quantity AVC

23 Step 2: Find the profit-maximizing (or loss- minimizing) output where MR = MC ATC MC MRD $ quantityQ* AVC

24 Step 3: Determine the price from the demand curve, above Q*. ATC MC MRD $ quantityQ* P* AVC

25 Step 4: Determine the cost per unit from the ATC curve, above Q*. ATC MC MRD $ quantityQ* ATC* P* AVC

26 Step 5: Determine the TR = PQ box. ATC MC MRD $ quantityQ* ATC* P* AVC

27 Step 6: Determine the TC = ATC. Q box. ATC MC MRD $ quantityQ* ATC* P* AVC

28 Step 7: Find profit or loss  = TR - TC. ATC MC MRD $ quantityQ* ATC* P* loss AVC

29 A Monopolist Breaking Even (Zero Economic Profit)

30 Step 1: Draw and label the axes and curves. (To break even, D must be tangent to the ATC curve.) ATC MC MRD $ quantity

31 Step 2: Find the profit-maximizing output where MR = MC ATC MC MRD $ quantityQ*

32 Step 3: Determine the price from the demand curve, above Q*. ATC MC MRD $ quantityQ* P*

33 Step 4: Determine the cost per unit from the ATC curve, above Q*. ATC MC MRD $ quantityQ* ATC* = P*

34 Step 5: Determine the TR = PQ box. ATC MC MRD $ quantityQ* ATC* = P*

35 Step 6: Determine the TC = ATC. Q box. ATC MC MRD $ quantityQ* ATC* = P*

36 Step 7: Find profit  = TR - TC. Since TR = TC,  = 0 ATC MC MRD $ quantityQ* ATC* = P*

37 Monopoly Possibilities short run: positive profits, losses, or breaking even. long run: positive profits, or breaking even.

38 What is bad about monopoly? u u Consumer options are limited. u u Profits do not signal firms to enter the industry. (They can’t get in because of the barriers to entry.) u u There is allocative inefficiency. ( P > MC ) The monopolist does not produce all units that consumers value more than it costs to make them.

39 Allocative Inefficiency ( P* > MC* ) ATC MC MRD quantity $ Q* P* ATC* MC*

40 Natural Monopoly a situation in which ATC declines continually with increased output. So a single firm would be the lowest cost producer of the output demanded.

41 ATC doesn’t turn upward until a very high output level, beyond the amounts that consumers will buy. ATC $ quantity

42 Remember: the MC curve is below the ATC curve when ATC is sloping downward. ATCMC $ quantity

43 Draw the demand and MR curves. ATCMC MR D $ quantity

44 What can the government do about a natural monopoly? u u government take over the industry u u let it operate freely u u government regulation of monopolist

45 Natural Monopoly: operating freely ATCMC MR D $ quantityQ* P*

46 Regulation u u marginal cost pricing (P = MC) u u average cost pricing (P = ATC)

47 Natural Monopoly: marginal cost pricing regulation ATC MC MR D $ quantity PmPm QmQm

48 Natural Monopoly: marginal cost pricing regulation ATC MC MR D $ quantity PmPm QmQm P < ATC Firm has a loss! So this won’t work.

49 Natural Monopoly: Average Cost Pricing Regulation ATC MC MR D $ quantity QaQa PaPa

50 Natural Monopoly: Average Cost Pricing Regulation ATC MC MR D $ quantity QaQa PaPa Zero economic profits: this can work.


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