1. SWOT Analysis for job seekers
TRENGTHS W
EAKNESSES
Things you do well
Specific skills you have developed
Positive personal characteristics
Education, courses and certificates
Contacts who can help reach career goals
Other relevant resources
Things you have difficulty doing
Skills deficiencies
Image factors like gaps in resume, no references
Personal limitations (e.g. social and sensory issues) – Things that need to be worked around
Internal
factors O T
HREATS
PPORTUNITIES
Realistic job ideas
Chances created by industry trends – labor shortages, technological development, regulatory changes
External factors: jobs get obsolete, fierce competition
Unrealistic expectations due to personal limitations (see weaknesses)
External
factors
Positive
Negative

2. S W O T Strengths Things I Do Well Education
Abilities
Education
Master of Something
Positive personal characteristics
Nice human traits
Specific skills
Software apps
Certificates

3. S W O T Weaknesses Things I have difficulty doing
Work I’m not good at
Skills & education deficiencies
Needed qualifications
Personal limitations
Issues that need to be worked around, e.g. social deficits and sensory sensitivities
Image issues
E.g. gaps in resume

4. S W O T Opportunities Promising industry trends
Make a list of options and evaluate them one by one
Promising industry trends
Work-generating trends in relevant field

5. S W O T Threats Unrealistic expectations What can possibly go wrong
Benchmarking against unrealistic standards and persons with fewer limitations

6. SWOT Matrix Strengths Weaknesses Opportunities Threats S-O Strategies
Build on combination of strenghts and opportunities
O-W Strategies
Use opportunities to address weaknesses
Threats
S-T Strategies
Address threats with strenghts
W-T Strategies
Self-defence strategies