1. Classic Rock 1960-80 By: Jack Weldon

2. The need for immediate profit is not a pressure. The product is promoted to create awareness. (Rock and roll made for older listners) Competitors are attracted into the market with very similar offerings. (1965- 70) New versions of the music. Price wars and intense competition occur. At this point the market reaches saturation. (Lyrics representing the real world) At this point there is a downturn in the market. For example more innovativ e products are introduced or consumer tastes have changed. (Becomes harder to find)

3.  Classic rock  AOR radio stations wanted to appeal to an older audience (Source:http://en.wikipedia.org/wiki/Classic_ro ck)

4.  The Who  Released first single which was relesead to one radio station http://en.wikipedia.org/wiki/The_Who

5.  The Beatles- 1960  The Rolling Stones- 1962

6.  Paul Mccartney  The Beatles started by singing Tony Sheridan songs

7. Mick Jagger. The Rolling Stones began by singing Muddy Waters.

8. ACDC turned classic rock into more of a heavy metal genre. Started-1973Started-1982

9. "Hells Bells" I'm rolling thunder pouring rain I'm coming on like a hurricane My lightning's flashing across the sky You're only young but you're gonna die I won't take no prisoners won't spare no lives Nobody's putting up a fight I got my bell I'm gonna take you to hell I'm gonna get ya satan get ya Hells bells Hells bells, you got me ringing Hells bells, my temperature's high Hells bells I'll give you black sensations up and down your spine If you're into evil you're a friend of mine See the white light flashing as I split the night Cause if good's on the left then I'm sticking to the right I won't take no prisoners won't spare no lives Nobody's puttin' up a fight I got my bell I'm gonna take you to hell I'm gonna get ya satan get ya Hells bells Hells bells, you got me ringing Hells bells, my temperature's high Hells bells Hells bells, satan' coming to you Hells bells, he's ringing them now Those hells bells, my temperature's high Hells bells, across the sky Hells bells, they're taking you down Hells bells, they're dragging you down Hells bells, gonna split the night Hells bells, there's no way to fight Hells bells Hells Bells was the first song in ACDC’s best selling album “Back in Black” http://en.wikipedia.o rg/wiki/Back_in_Blac k

10.  Rise against is the most popular current rock band.

11. “The Spirit of the radio” By: Rush Rush targets older listeners. This album was marketed to me by my dad.

12. “Back in Black” By: ACDC Back in Black is priced at 12 dollars and promoted on itunes.