1. Emerging Markets
Chapter 9

2. Marketing & Economic Development
Economic Level of Country
Economic development
Rostow’s Stages
Traditional Society
Preconditions for Take-off
Take-off
Drive to Maturity
Age of High Mass Consumption

3. Marketing & Economic Development
United Nations
More-Developed Countries
Less-Developed Countries
Least-Developed Countries
Newly Industrialized Countries

4. Factors for Growth Political stability Economic & legal reforms
Entrepreneurship
Planning
Outward orientation

5. Factors for Growth Factors of Production
Industries Targeted for Growth
Incentives for Saving
Privatization of State-owned Enterprises
Large, Accessible Markets with Low Tariffs

6. Marketing & Economic Development
Information Technology
Objectives of Industrialization
Infrastructure and Development
Marketing & NIC Growth

7. Marketing in a Developing Country
Must tailor strategy
Demand
Economic Dualism
India

8. Developing Countries & Emerging Markets
75% of economic growth in next 20 years
Big Emerging Markets
Importation of goods

9. Countries & Emerging Markets
The Americas
Population= 1.5 x US
Population= EU million
Dictatorships  Democracy
Brazil’s issues
Eastern Europe & Baltic States
Marxist-Socialist  Capitalist
First movers succeeded

10. Countries & Emerging Markets
Asian-Pacific Rim
“Four Tigers”
ASEAN
China
Fastest growing GNP in the world
WTO & legal issues
Six regions

11. Countries & Emerging Markets
Hong Kong
British control  Chinese control
Rule of law, predictable taxes, free capital movement, transparent regulations
Taiwan
Problems with China
Interdependence

12. Countries & Emerging Markets
India
Recently entered world market
Lowering of restrictions
Current problems
Vietnam
Trade agreement with US
South Africa
Advantages
Disadvantages

13. Strategic Implications for Marketing
Effects of increasing incomes
Income levels and characteristics