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YOLO You Only Live Once
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Target Market: Adventure Travel
Market Opportunity Target Consumer: years Target Market: Adventure Travel Disposable Income Largely Single Impulsivity >1/3 U.S. Travel $130B $522B
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Consumers • 21-35 Years Old X Expensive Costs of Vacations • 85% of Surveyed Customers Believe Travel Is Not Financially Feasible
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Consumers Suppliers • 21-35 Years Old
X Expensive Costs of Vacations • 85% of Surveyed Customers Believe Travel Is Not Financially Feasible Suppliers • Large Hotels/Resorts • Activity Tourist Businesses X Unused Inventory During Off Season •Tourism Industry down 30% during Offseason
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YOLO Consumers Suppliers • 21-35 Years Old
✓ Expensive Costs of Vacations • 85% of Surveyed Customers Believe Travel Is Not Financially Feasible Suppliers • Large Hotels/Resorts • Adventure Tourism Businesses ✓ Unused Inventory During Off Season •Tourism Industry down 30% during Offseason YOLO
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YOLO Business Model
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Expected Costs and Profit
Cost of Acquisition: $80/customer Average Yolo Package: $685 Average Revenue: $274/customer Average Profit: $194/customer 40% off Average Adventure Trip: $1,142 40% cut - $80/customer
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Competitors
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How We Are DIFFERENT Cheaper Discounts - Tipping Point
Adventure-Focused Identity Personalization -Based Platform Launch Lounge
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Risky Business Customer Supplier Mitigation Customer Acquisition Risk
How to get as many customers on the list as possible Supplier Acquisition Risk How to ensure suppliers are willing to offer large discounts Mitigation • Tipping Point - Guarantee Revenue • Package Deals - Individual Prices Not Disclosed • Display Ads • Search Engine Marketing • Reference Incentives
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Scalability and Growth
Initial Proof-of-Market Demographic: California Next Expansion: Domestic USA Eventual Target Demographic: Global Acquiring Capital: Angel Investment, VC, Partnership with Airlines Initial Team: Five Founders Expansion Team: VP Marketing, VP Sales, Chief Technology Officer, Chief Information Officer, CEO, CFO, etc.
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YOLO You Only Live Once
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