Can corporations be socially responsible and profitable?
Business is integrally connected to both the social context in which it operates and the natural environment on which it depends.
~ Each corporation is part of an ongoing, dynamic system. Whatever problems are residing in that system will eventually become the problems of each corporation. The practical view
Operating in a socially responsible manner helps the organization externally - enhances the organization’s image and identity - gives the organization legitimacy in the eyes of the environment - certain external stakeholders will want to support the organization and ensure its survival
Operating in a socially responsible manner helps the organization internally
How does working for a socially responsible organization influence employees? Increases their intrinsic sense of motivation and sense of purpose Enhances sense of value and impact they have Increases sense of pride in their work Enhances organizational commitment
a clear understanding of core personal values (and they are ‘honorable’) credibility/integrity ability to see issues from a systems perspective sense of accountability / responsibility sense of power and control (and willingness to use it in a positive sense, in service to others) What characterizes a socially responsible leader?
vision Leaders shape corporate sense of social responsibility by creating a clear corporate vision that incorporates constructive end values involving social responsibility …and enlisting people in that vision
culture Leaders shape corporate sense of social responsibility by the culture they create: the behaviors they model the personal values they espouse the values they instill within the company the processes they put into place (e.g. the behavior they reward) who they hire, who they fire stories, symbols, language