1. Reducing Domestic Violence Among Urban Families in Johannesburg & Pretoria, South Africa Jeffrey Zeitz, Galen Anderson, Tami Dixon, Audrey Metcalf, Chanel Bell DPMI J-term 2014

2. Situational Tree Extensive Domestic Violence in Urban Families in Johannesburg and Pretoria SWEET-SPOT: Extensive violence against urban women Ineffective policing Cultural attitudes toward women’s inferiority Insufficient law enforcement personnel Continued use of legacy legal practices Perpetrators of crimes not prosecuted Lack of trust in reporting channels and support systems Acceptance of domestic violence Corruption in legal system Under-reporting of violence Inadequate training Inequitable gender representation Poor male role modeling of appropriate behaviors

3. Results Framework IR 3.2: Improved gender-focused youth education IR 2: Reduced acceptance of gender-based violence as cultural norm IR 3: Improved awareness of gender related rights IR 3.1: Improved positive role-modeling for youth IR 3.3: Increased community engagement regarding the issue of domestic violence IR 1: Increased preventive safety services related to intimate partner violence Strategic Objective: Reduced domestic violence among urban families in Johannesburg and Pretoria

4. Project Design Summary 1.Domestic violence ad campaign - To promote constructive public dialogue around the previously taboo topic of domestic violence. 2.Community leader trainings - To improve the facilitation of community meetings, communication, and community outreach. 3.Community meetings - To provide a forum for local community members to engage with local leaders in order to address concerns, debunk myths, raise awareness, and promote grassroot change. 4.Police trainings - To equip police personnel with the adequate tools to address the complexities of domestic violence. Scale and Sustainability Using peer groups to slowly build a network of community leaders to work together to continue education and training. Using peer groups to slowly build a network of community leaders to work together to continue education and training. Training local leaders as trainers so they in turn will train other members of the community. Training local leaders as trainers so they in turn will train other members of the community.

5. Exit Strategy Year one: Phase down ad campaign and community leader training. Year one: Phase down ad campaign and community leader training. Year two: Begin phase over of organizing community meetings Year two: Begin phase over of organizing community meetings Year three: Phase over of the police training program; phase out ad campaign, organizing community meetings, community leader training, and police training program Year three: Phase over of the police training program; phase out ad campaign, organizing community meetings, community leader training, and police training program

6. Indicator To achieve at least 30% increase over baseline of targeted individuals who recall at least three key message points from the campaign in identified high-risk neighborhoods in the cities of Johannesburg and Pretoria by the end of the first year in the project time frame.