1. Euregio Karelia: Museum Hypertext  Karelia ENPI CBC Program 2007-2013  Priority: Cultural Cooperation  Contract No 2012-04-KA426, signed on 11.01.2013  Duration: 24 months (12.01.2013 – 31.12.2014)  project.museumhypertext.com  www.facebook.com/museumhypertext www.facebook.com/museumhypertext

2. Partners Lead Partner: Creative Industries and Cultural Tourism Development Fund Partners: Republic of Karelia, Russia:  Ministry of culture of the Republic of Karelia (Petrozavodsk)  Center of cultural initiatives (Petrozavodsk)  National Museum of the Republic of Karelia (Petrozavodsk)  Regional museum of Northern Priladozhye (Sortavala)  Medvezhjegorsk regional museum (Medvezhjegorsk)  Cultural museum center (Kostomuksha) North Karelia, Finland:  North Karelian Museum/City of Joensuu (Joensuu)  Karelia Expert Tourist Service Ltd (Joensuu)  Fighter´s House/Hattumaan Elamys Oy (Hattuvaara) Associates: Outokumpu Mining Museum (Outokumpu), Museum of Pielinen (Lieksa), Ilomantsi Museum Foundation (Ilomantsi)

3.  “Opening Karelia” workshop  Experts’ sessions in participating museums  Photo and multimedia exhibition "Destination – Karelia”  Developing a museum information system, creating content for the museum information system  Competition “Museum Hypertext of Karelia. Modules, Junctions, Links”  Creating new or re-designing present exhibition sections  Renovation and technical equipment of participating museums  Russian-Finnish symposium “Horizons of the Euregio Karelia region. Museums 3.0.”  Professional development of the museums’ staff  Information promotion of museum products and services of the Euregio Karelia region  A visit tour to participating museums Main activities

4. “Opening Karelia” workshop 20-22.03.2013, 50 participants, in Petrozavodsk The tasks of the workshop:  To establish professional partnership between participating museums;  To develop a general vision of the Euregio Karelia region for further description and presentation to various social groups;  To create a model of the museum sphere in the Euregio Karelia region as an information environment based on hypertext principles;  To introduce the museum hypertext as a new approach to creating a modern exhibition;  To develop a basic scenario of a board game “Opening Karelia” to be integrated into the museums’ environment.

5. The goal: ELABORATING (or updating) the basic, common and special points of the development concepts for participating museum DEVELOPING :  Three new theme sections built on hypertext principles in the present exhibitions in the museums in Sortavala, Kostomuksha and Medvezhyegorsk;  Hypertext markup elements and readers for the key exhibition sections and exhibits in participating museums Experts’ sessions in participating museums

6. Competition “Museum Hypertext of Karelia. Modules, Junctions, Links”

7.  Producing a terms of reference for creating an open museum information system of the Euregio Karelia region;  Designing software and style solutions;  Creating software for the system; Creating content for the museum  Data collecting and processing, writing and translating texts into English, Finnish and Russian languages;  Creating content for the generated QR codes for the exhibitions in participating museums;  Digitalizing photo and video materials; Creating audio tours;  Creating a series of additional multimedia materials for participating museums, including a web based virtual tour in exhibition for the North Karelian Museum and the Sortavala Town History web based virtual tour;  Putting the basic information into the system. Developing a museum information system

8. Photo and multimedia exhibition "Destination – Karelia” Anastasia Khoroshilova & Jaakko Heikkilä  Moscow  St. Petersburg  Joensuu  Petrozavodsk

9. Creating new or re-designing present exhibition sections  Stone Keys of Sortavala (Sortavala)  Chronograph of Kostomuksha birth place (Kostomuksha)  Zaonezhsky Junction / Pute(pro)vod (Medvezhyegorsk)  New play infrastructure – Opening Karelia adventure game Museums will be supplied with:  Systems of hypertext markup for the museums’ exhibition space;  System of introductory hypernavigation centers with modern computer and multimedia equipment and hypercommunications junctions integrated into present exhibitions;  Printed QR codes, hypertext markup elements in exhibitions and public spaces in the participating museums;  New audio- and visual materials (in Finnish, Russian and English)

10.  Minor renovations in three museums in Sortavala, Kostomuksha and Medvezhjegorsk; renovation of Palovaara memorials;  Partial placemaking of the fortified region area in Medvezhjegorsk;  Creating new information signs for the fortified region area in Medvezhyegorsk and for outdoor exhibitions, points of interest and war history objects of the Fighter´s House, the Fighter’s Path and Palovaara Memorial;  Purchase and installation of equipment. Renovation and technical equipment of participating museums

11.  Training seminar on creating content for museum exhibitions and for the open museum information system;  Educational seminar “Museum marketing. New reality”;  Consulting seminar “Museum pedagogy 3.0.” Professional development of the museums’ staff

12.  Designing a line of promo and souvenir products  Designing and releasing joint promotion products in three languages for the participating museums: Brochure that contains information on operational principals of the museum information system of the Euregio Karelia region and potential theme routes in the designated region for the tourists information centers; Brochure on new theme museum tourist routes in the Euregio Karelia region; A series of publications on objects and exhibitions of the participating museums; Brochure about a legendary Finnish soldier Lauri Törni; Information promotion of museum products and services of the Euregio Karelia region

13.  5 days, 30 participants, Sortavala – Joensuu, Ilomantsi – Lieksa - Outokumpu – Kostomuksha – Medvezhyegorsk – Petrozavodsk.  The final “around-the-museums” trip will be organized to present the project’s results on-site and to discuss further cooperation.  A press conference will be also organized in Petrozavodsk as a closing event. A visit tour to participating museums

14. THANK YOU FOR YOUR ATTENTION!