1. Axis Print Servers Sales & Marketing Presentation

2. Intelligent and open connectivity  Any printer  Anytime  Anywhere  Anyone

3. Simplifying complex environments Multiple Printer Brands & Printer locations Multiple Operating Systems & Network Protocols Axis print servers

4. Market segments Market Segment Large Organizations & Enterprise Networks  Organization with many physical locations  Many printers installed and used on the network  Printing managed by a central IT department  Special network requirements for OS, protocols  Special printing requirements Small Offices & Local Networks  Windows and/or Mac platforms only  Network supports few PC users  Few printers installed on the network  No IT department  Users personally install and manage print servers  Limited IT expertise

5. Matching products with segments Market SegmentProduct OfferingSoftware Tools Large Organizations & Enterprise Networks wired  5400+  5600+  5470e  540+  560  AXIS ThinWizard  AXIS NetPilot  Axinstall wireless  5900  5800+  AXIS ThinWizard  AXIS NetPilot  AXIS Wireless Printing Utility  AXIS Wireless Upgrade Utility  AXIS Axinstall Small Offices & Local Networks wired  OfficeBasic  AXIS IP Jumpstarter wireless  5810  AXIS Wireless Printing Utility  AXIS Wireless Upgrade Utility

6. What do you think about the Features? Customer survey

7. What do you think about the Usability? Customer survey

8. What is the main reason why you have chosen Axis print servers? Customer survey

9. AXIS ThinWizard™  The primary management tool  Automatic discovery of Axis print servers  Automatic and/or manual IP setting  Flexible grouping for managing groups of servers  Dynamic printer status monitoring  Wizard for configuring multiple print servers  Wizard for upgrading firmware in multiple print servers  Listing of servers in a printer-friendly view  Seamless remote management using a Web browser

10. AXIS ThinWizard™ 3.00  New features in AXIS ThinWizard 3.00  Faster network search for print servers  More network groups and servers  User can now decide whether firmware upgrade job should stop if an upgrade of a print server fails or if it should continue.  Improved graphical user interface (GUI)  Support for multi-byte (e.g. Japanese and Chinese) versions of Windows.  Support for diacritic characters (e.g. å, ä, ö, ü, ê) in network groups.  Network group names are now case sensitive.

11. ThinWizardDemo

12. New print servers AXIS OfficeBasic USB Print Server  Sharing printers has never been easier! AXIS 5500 Network Print Server  Share USB printers over any network AXIS 5550 Network Print Server  Share USB and Parallel printers over any network

13. Printer survey results What kind of connections do printers have today? Is there any difference between segments? What kind of connections do printers have today? Is there any difference between segments? Parallel vs USB connections

14. Matching products with segments Market SegmentProduct OfferingSoftware Tools Large Organizations & Enterprise Networks wired  5500  5400+  5600+  5550  5470e  540+  560  AXIS ThinWizard  AXIS NetPilot  Axinstall wireless  5900  5800+  AXIS ThinWizard  AXIS NetPilot  AXIS Wireless Printing Utility  AXIS Wireless Upgrade Utility  AXIS Axinstall Small Offices & Local Networks wired  OfficeBasic USB  OfficeBasic Parallel  AXIS IP Jumpstarter wireless  5810  AXIS Wireless Printing Utility  AXIS Wireless Upgrade Utility

15. What is USB?  Universal Serial Bus  Increases communication speed up to 12Mbps  Connects up to 127 peripheral devices  Supports ‘plug-and-play’ installation  Reduces size and production cost of physical ports  Reduces electricity consumption  Expected to replace traditional serial and parallel ports

16. What is HTTPS?  Data security over HTTP with SSL & TLS  SSL (Secure Sockets Layer)  Security developed by Netscape Communications Corporation. (www.netscape.com)  provides data encryption, server authentication, message integrity, and optional client authentication for a TCP/IP connection.  40-bit or 128-bit, private or public, session keys  TLS (Transport Layer Security)  Security developed by IETF/IS based on previous SSL v3.0 (www.ietf.org)

17. Print Server Demo

18. Features of the AXIS 5500 FeaturesAdvantagesBenefits Axis Etrax chipReliable operation with minimal downtime. Less management with more usability. Operating system supportVarious versions of Windows, Macintosh, Unix, Netware, Linux. All applications and all clients can easily share printers. Multi-protocol supportAppleTalk, FTP, IPP, LPR/LPD, NDPS over IP/IPX, NetWare NDS, NetWare Bindery, NetBIOS/NetBEUI, RawTCP (ReverseTelnet) etc Easier installation within complex environments Multi-language supportChoose from English, French, German, Italian and Spanish Easier administration and use Firmware upgradeNew functions, OS and protocols can be added easily and free of charge Future proof investment E-mail notificationAlerts when printer needs attentionLow effort maintenance ThinWizard 3.00 or SNMPEfficient printing managementCreates a uniformed management environment. USB connectivityCan be connected to USB printersWider choice of printers HTTPSSecure print server managementSecure administration & protected print server Mounting clipPlace the print server anywhere.Organize your printing office the way you want.

19. Features of the AXIS 5550 FeaturesBenefits USB and parallel connectivityCan be connected to USB and parallel printers Gives the flexibility to connect a very wide range of printers Dual portConnect two printers simultaneously Reduces the costs for printer networking As the AXIS 5500, with the addition of:

20. FeaturesAdvantagesBenefits Basic print server functionality Easy sharing of printers in the office More efficient printing organization Automated installation of print servers Easy to installAnyone can network the printer Axis Etrax chipReliable operation with minimal downtime. carefree USB connectivityCan be connected to USB printers Wider choice of printers Supports Windows and AppleTalk Printer can be shared by Windows and Macintosh computers Any small office can share printers Multi-language support (English, French, German, Italian and Spanish) Choose from English, French, German, Italian and Spanish Easier to use Mounting clipPlace the print server anywhere Safer installation Features of the AXIS OfficeBasic USB