1. RADIO 4 RESEARCH By Lisa Figueira

2. CONTENTS CLICK FOR APPROPRIATE PAGE…  Who Listens to it? Who Listens to it?  Production Process Production Process  Key presenters Key presenters  What makes then successful? What makes then successful?  The purpose and aims of the BBC? The purpose and aims of the BBC?  Who owns the BBC? Who owns the BBC?  Radio 4 Radio 4

3. WHO LISTENS TO IT?  With a wide variety of programs that suite both men and women radio 4 has a well balanced audience base ranging mainly of men and women aged 35 and over but also having a reasonable percentage of 13% who are under 35.  Radio 4 states that “Radio 4 is a station for anyone interested in intelligent speech. Its schedule is packed with the most insightful journalism, the wittiest comedy, the most fascinating features and the most compelling drama and readings anywhere in UK radio.” Back to contents

4. PRODUCTION PROCESS  “Many Radio 4 programs are pre-recorded. Programs transmitted live include daily programs such as Today, Woman's Hour, consumer affairs program You and Yours, and the music, film, books, arts and culture program Front Row. Continuity is generally managed from BBC Broadcasting House whilst news bulletins, including the hourly summaries and longer programs such as the Six O'clock News and Midnight News, and news programs such as Today, The World at One and PM come from the BBC News Centre at Television Centre in White City.” Back to contents

5. KEY PRESENTERS  Key presenters include:  Chris Aldridge and Harriet Cass as Senior Announcers  Peter Donaldson and Brian Perkins and Newsreaders  Jim lee, Neil Nunes, Howard Philpott, Caroline Nicholls and Matthew Exell as Continuity Announcers.  And Gwyneth Williams as the controller. Back to contents

6. WHAT MAKES RADIO 4 SUCCESSFUL?  Radio 4 is made successful by knowing how to set out its show schedule so that they get the maximum amount of listeners they can for that show, and that they are part of the desired target audience.  By making sure that they place the main news at the beginning of the day when people are waking up and driving to work, and the majority of their soap operas in the evening when people are home from work and maybe listening to the radio while making dinner or reading the news paper this ensures that radio 4 has its maximum amount of listeners therefore making it successful. Back to contents

7. WHO OWNS THE BBC?  “The BBC is a 'public corporation': neither a private corporation nor a government department. The high ideal is that it is held in trust for the public of the UK by the BBC Trust.”  So the BBC is funded by the Tax Payers and the Public. Back to contents

8.  1. Inform, educate and entertain through great programmes and services that audiences love  2. Build and strengthen a digital public space, open to all and independent of political and commercial interests  3. Deliver greater value to audiences  4. Enable our people to deliver outstanding results for our audiences WHAT ARE THE PURPOSE AND AIMS OF THE BBC?  Our mission  To enrich people's lives with programmes and services that inform, educate and entertain.  Our vision  To be the most creative organisation in the world.  Our values  Trust is the foundation of the BBC: we are independent, impartial and honest.  Audiences are at the heart of everything we do.  We take pride in delivering quality and value for money.  Creativity is the lifeblood of our organisation.  We respect each other and celebrate our diversity so that everyone can give their best.  We are one BBC: great things happen when we work together. Back to contents

9. CLICK FOR RADIO 4 WEBSITE Back to contents

10. THE END Thanks for watching!