1. Tourism Planning CGG3O1 Lester B Pearson

2. What is tourism planning?  In recent decades many places have turned to travel and tourism as a way to improve their economic and social conditions. ( examples: developing countries encouraging tourism, or Toronto wanting to build a casino http://news.nationalpost.com/2012/05/14/mgm-wants-casino-on- torontos-waterfront / ) http://news.nationalpost.com/2012/05/14/mgm-wants-casino-on- torontos-waterfront  Tourism in not an automatic cure for social and economic conditions, and it can sometimes lead to other problems itself.

3. What is tourism planning?  There must be careful planning and consideration of the costs and benefits of the tourism activity/facility.  A tourism plan provides an overall vision social and economic goals for the area that wants to grow its tourism, and it provides a roadmap for the years ahead.

4. What is tourism planning? Bad PlanningGood Planning   Lead to overcrowding of local facilities   Hurts the natural environment   Commodification of local culture and loss of cultural identity   Inflate local land values   Increase prices of goods and services for local residents   Increase employment   Raises incomes and improves the quality of life   Development of infrastructures   Stimulate local business   Increase government revenues   Preserve cultural and natural resources   Promote environmental protection 

5. Who is involved in tourism planning? Developing the tourist potential for an area is typically a joint effort between:  PUBLIC SECTOR – (various levels of Government)  PRIVATE SECTOR – (For-Profit Businesses and Individuals)

6. What does the public sector do? The Role of the Public Sector is to make the area desirable for the private sector to invest. This includes:   Constructing Workable Infrastructures  (Transportation, water, sewage, parks)   Providing Services o ( Education, health care, recreational)   Promoting and Marketing the Region   Providing Incentives  - Financial (low interest loans) - Reduction in Costs (reduced tax on building materials, lower land costs, risk-free marketing, )

7. What does the private sector do?  They base their tourism planning decisions on what the tourists ‘want’ and ‘will buy’  They could be a large-scale private business (like a hotel chain) that is looking for new areas to expand into, or it can be a small-scale private business (bed & breakfast)

8. What are the steps Ideally a tourism plan accomplishes the following: 1.What is the goal for increasing tourism, what is the business situation – past, present and future, what is the market like 2.Prepare a Preliminary Plan 3.Approval of plan by stakeholders 4.Developing a final plan 5.Completing the project

9. Questions  Canada Travels: issues and destinations textbook Pg 319 # 2, 5 a&b Case Study: India pg 324-327 #1,3, 4