1. Business Plan 5.4 1

2. What is a Business Plan? Defn: “written document containing the guidelines for the business center’s marketing programs and allocations over the planning period” 5.4 2

3. Business Plan 5.4 3 …Need to be employed by anyone who is in business …Set a strategy for future growth and can be used to attract investors and loans …Business Plans are also kept and developed over time by existing businesses, and even started over when new opportunities arise.

4. Types of Business Plan include… 5.4 4 Summary Special Project Feasibility Start-up Presentation Internal Growth

5. Business Plan Essentials… 5.4 5 Executive Summary Business Strategy Marketing Strategy Team & Management Structure Financial Budgets & Forecasts

6. Executive Summary 5.4 6 Introduction to business Competitive advantages Brief summary of the plan

7. Business Strategy Tactics Strategic Impact Business’s core values 5.4 7

8. Marketing Strategy… 5.4 8 SWOT Analysis Market Research Distribution Channels Strategic Alliances E-commerce & Technology Marketing Budget Credibility & Risk Reduction

9. Team Management and structure 5.4 9 Skills, Experience, Training & Retention Advisers Management Systems

10. Financial Budgets and forecast 5.4 10 Profit & Loss Forecast Cash Flow Forecast Balance Sheet Forecast Capital Expenditure Budget Break-even Analysis

11. Your “Business Plan Toolkit” 1. Executive Summary (of the Business Plan) ■ 1-3 page standalone Word or PDF document 2. Investor Pitch ■ 10-16 Slide PowerPoint 3. Business Plan ■ 15-40 Page Word or PDF document 5.4 11

12. Your “Business Plan Toolkit” 1. Financial Plan ■ 5-20 Page Spreadsheet ■ 2-3 pages in Business Plan ■ 1 Slide in Investor Pitch 5.4 12

13. 13 Business Plan Sample Table of Contents 1.Executive Summary 2.Problem/Market Opportunity 3.Business Concept & Vision 4.Solution 5.Competitive Landscape 6.Intellectual Property 7.Customer Value Proposition 8.Revenue Model 9.Sales, Marketing & Alliances 10.Manufacturing/Operations 11.Financials 12.Investment/Uses of Funds 13.Team 5.4

14. Cover Company name Industry Date Contact information Name of primary contact Email Office phone Mobile phone Company website 5.4 14

15. Exercise Read the corporate business plan for India Post for the period 2009-2014. Prepare a business plan for your Division/ sub division for the next three years. 5.4 15