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BMW Bayerische Motoren Werke AG (Bavarian Motor Works), commonly known as BMW or BMW AG, is a German automobile, motorcycle and engine manufacturing company.

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Presentation on theme: "BMW Bayerische Motoren Werke AG (Bavarian Motor Works), commonly known as BMW or BMW AG, is a German automobile, motorcycle and engine manufacturing company."— Presentation transcript:

1 BMW Bayerische Motoren Werke AG (Bavarian Motor Works), commonly known as BMW or BMW AG, is a German automobile, motorcycle and engine manufacturing company founded in 1916. BMW is headquartered in Munich, Bavaria. It also owns and produces Mini cars, and is the parent company of Rolls- Royce Motor Cars. BMW produces motorcycles under BMW Motorrad. In 2012, the BMW Group produced 1,845,186 automobiles and 117,109 motorcycles across all of its brands. BMW is part of the "German Big 3" luxury automakers, along with Audi and Mercedes-Benz, which are the three best-selling luxury automakers in the world.

2 HISTORY BMW was established as a business entity following a restructuring of the Rapp Motoren werke aircraft manufacturing firm in 1917. After the end of World War I in 1918, BMW was forced to cease aircraft-engine production by the terms of theVersailles Armistice Treaty. The company consequently shifted to motorcycle production in 1923, once the restrictions of the treaty started to be lifted, followed by automobiles in 1928–29. The first car which BMW successfully produced and the car which launched BMW on the road to automobile production was the Dixi, it was based on the Austin 7 and licensed from the Austin Motor Company in Birmingham, England. BMW's first significant aircraft engine was the BMW IIIa inline-six liquid-cooled engine of 1918, much preferred for its high-altitude performance. With German rearmament in the 1930s, the company again began producing aircraft engines for the Luftwaffe. Among its successful World War II engine designs were the BMW 132 and BMW 801 air-cooled radial engines, and the pioneering BMW 003 axial-flow turbojet, which powered the tiny, 1944–1945–era jet-powered "emergency fighter", the Heinkel He 162 Spatz. In June 2012, BMW was listed as the #1 most reputable company in the world by Forbes.com. Rankings are based upon aspects such as "people's willingness to buy, recommend, work for, and invest in a company is driven 60% by their perceptions of the company and only 40% by their perceptions of their products."

3 PRODUCTION In 2006, the BMW group (including Mini and Rolls-Royce) produced 1,366,838 four-wheeled vehicles, which were manufactured in five countries. In 2010, it manufactured 1,481,253 four-wheeled vehicles and 112,271 motorcycles (under both the BMW and Husqvarna brands). It is reported that about 56% of BMW-brand vehicles produced are powered by petrol engines and the remaining 44% are powered by diesel engines. Of those petrol vehicles, about 27% are four-cylinder models and about nine percent are eight-cylinder models. BMW also has local assembly operation using complete knock down components in Thailand, Russia, Egypt, Indonesia, Malaysia, and India, for 3, 5, 7 series and X3.

4 Bicycles BMW has created a range of high-end bicycles sold online and through dealerships. They range from the Kid's Bike to the EUR 4,499 Enduro Bike. In the United States, only the Cruise Bike and Kid's Bike models are sold.

5 MOTORCYCLES The R32 motorcycle, the first BMW motor vehicle. BMW began production of motorcycle engines and then motorcycles after World War I. Its motorcycle brand is now known as BMW Motorrad. Their first successful motorcycle, after the failed Helios and Flink, was the "R32" in 1923. This had a "boxer" twin engine, in which a cylinder projects into the air-flow from each side of the machine. Apart from their single-cylinder models (basically to the same pattern), all their motorcycles used this distinctive layout until the early 1980s. Many BMWs are still produced in this layout, which is designated the R Series. During the Second World War, BMW produced the BMW R75 motorcycle with a sidecar attached. Having a unique design copied from the Zündapp KS750, its sidecar wheel was also motor-driven. Combined with a lockable differential, this made the vehicle very capable off-road, an equivalent in many ways to the Jeep. The R32 motorcycle, the first BMW motor vehicle. BMW S1000RR

6 AUTOMOBILES The 1 Series, originally launched in 2004, is BMW's smallest car. Currently available are the second generation hatchback (F20) and first generation coupe/convertible (E82/E88). The 3 Series, a compact executive car manufactured since model year 1975, is currently in its sixth generation (F30); models include the sport sedan (F30), and fourth generation station wagon (F30), and convertible (E93), and the Gran Turismo. In 2014, the 4 Series has been released and replaced the 3 Series Coupe and Convertible. The 5 Series is a mid-size executive car, available in sedan (F10) and station wagon (F11) forms. The 5 Series Gran Turismo (F07), which debuted in 2010, created a segment between station wagons and crossover SUV. BMW Z4 (E89) BMW's full-size flagship executive sedan is the 7 Series. Typically, BMW introduces many of their innovations first in the 7 Series, such as the iDrive system. The 7 Series Hydrogen, having one of the world's first hydrogen fueled internal combustion engines, is fueled by liquid hydrogen and emits only clean water vapor. In 2013, the company announced that it was to launch its first fully electric car range. This would begin with the launch of the BMW i3 in the second quarter of 2014.

7 BMW headquarters in Munich, Germany BMW X3 F(25) BMW Z4 (E89)BMW 730d xDrive (F01)

8 YEAR BMW MINI ROLLS ROYCEMOTERCYCLE 20061,185,088 188,077 805100,064 20071,276,793 222,875 1,010102,467 20081,202,239 232,425 1,212 115,196 20091,068,770216,5381,002100,358 2010 1,224,280234,175 2,711110,113 2011 1,380,384 285,0603,538113,572 20121,540,085 301,5253,575117,109 WORLDWIDE SALES


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