2. Sports, Events, and Entertainment
Chapter 7
Sports, Events, and Entertainment
Sports and Recreation
Events and Entertainment

3. Chapter Objectives Describe the types of amateur sports.
Describe the types of professional sports.
Identify career opportunities in sports event management.
Explain the types of recreation.
Differentiate between public and private events.
Identify the categories of the entertainment industry.

4. Sports and Recreation
The management of the sports and recreation events that draw tourists and other spectators is a new pursuit.
The industry offers a variety of opportunities, challenges, and career choices.
Section 7.1

5. Sports and Recreation
Greece was one of the first nations to organize sports-related activities and build the necessary sports facilities to house them.
The first Olympic Games took place in Greece in 776 B.C.
Section 7.1

6. Sports and Recreation
During the 1700s, the English aristocracy created private sports clubs.
During the 1800s in the United States, professional sports leagues were formed.
Section 7.1

7. Types of Leisure Activites
The different types of leisure activities can be divided into these major categories:
Sports
Recreation
Events
Entertainment
Section 7.1

8. Categories of Sports
Organized sports fall into two categories—amateur sports and professional sports.
amateur sports athletic activities and competitions for athletes who do not get paid
Section 7.1

9. Categories of Sports Amateur Sports Youth Sports High School Sports
College Sports
Little League
Pee Wee League
YMCA and YWCA
Boys and Girls Clubs of America
Recreational
programs
Focus on team spirit
National Federation of State High School Associations (NCAA)
National Collegiate Athletic Association (NCAA)
A major force in the sports event industry
Section 7.1 9

10. Categories of Sports
Professional sports are athletic activities, including local, regional, national, or international events that attract spectators and tourists and generate revenue.
Modern professional sports events produce billions of dollars.
Section 7.1

11. Categories of Sports Other categories of sports are:
paralympics competition in which the world’s best athletes with physical disabilities showcase their talents
International sports
Regulated by international federations (IFs)
Extreme sports
Sports and disabilities
Paralympics
Special Olympics
Section 7.1

12. Olympic Games
The goal of the International Olympic Committee (IOC) is to protect the interests of athletes and sports and to promote peaceful and diplomatic solutions to conflicts around the world.
Section 7.1

13. Careers Sports-related businesses and organizations include: Agencies
Facilities
Broadcasting
Retailing
Section 7.1

14. Careers
Most sports agencies employ sports agents who represent athletes and coaches.
Functions of an agent include:
Negotiating
Marketing
Providing financial and legal advice
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15. Careers
Public-assembly facilities, or venues, can include arenas, stadiums, convention/exposition centers, racetracks, casinos, and theaters.
Section 7.1

16. Career Opportunities at Facilities
Careers
Career Opportunities at Facilities
Marketing Director
PR Facility Director
Concessions Manager
Event Director
Box Office Director
Booking Director
Operations Director
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17. Careers
Sports TV networks, channels, radio stations, and Web sites offer many career opportunities including:
On-air broadcasters
Writers
Sales personnel
Section 7.1

18. Careers
Sports retailing encompasses the sporting goods industry and the licensing of sports products.
Opportunities exist in sales, marketing, and manufacturing at wholesale businesses and retail stores.
Section 7.1

19. Professional Sports Associations
Careers
Professional Sports Associations
MLB
Major League Baseball
NBA
National Basketball Association
NFL
National Football League
NHL
National Hockey League
MLS
Major League Soccer
PGA
Professional Golf Association
NASCAR
National Association for Stock Car Auto Racing
USPTA
United States Professional Tennis Association
Section 7.1 19

20. Sports and Lifestyle
Many Americans enjoy healthful recreational activities.
Health-and-fitness opportunities include:
Counselors
Trainers
Childcare specialists
Instructors
Managers
Section 7.1

21. Recreation
The two types of recreation are commercial recreation and public recreation.
commercial recreation any recreational activity for which a guest pays a fee
public recreation free or paid recreation that takes place on state and federal lands and in city, state, or national parks
Section 7.1

22. Recreation Other noncommercial recreation includes:
therapeutic recreation any recreation that includes activities to help a person’s emotional, mental, or physical health
Therapeutic recreation
Outdoor recreation
Military recreation
Community programs
Campus programs
Section 7.1

23. Hospitality & Tourism and Sports
The sports and recreation industries are integral parts of the hospitality and tourism industries.
All of these industries produce a vast range of career opportunities for amateurs and professionals.
Section 7.1

24. Sports Travel
The sports industry has teamed up with tourism for a winning combination—sports travel. Several agencies are aware of the sports fan’s need to “be there.” So they have put together tour packages for most major sporting events, from the Super Bowl and NBA All Star games to the World Series and Kentucky Derby.
Operating an e-tail business on an electronic channel—the Web—can be costly, due to design, delivery, returns, and operating expenses.
Though Many larger dot-com companies crashed in the 1990’s, small stores like Harris Cyclery of West Newton, Massachusetts, actually increase sales using a basic Web site. Today, a third of Harris’s bicycle business rides in on the Web to get hard-to-find parts and personal service.
Describe an e-business’s home page to your class after viewing one through marketingseries.glencoe.com.
Sports enthusiasts can book a variety of tours online that include transportation, accommodations, tickets, luxury stadium boxes, restaurants, and souvenirs of the sports event of a lifetime. Book tours with known agencies to avoid getting stranded without a ticket. Sports tours can be expensive, but there are tours for every group size, budget, and level of accommodation.
For more information, go to marketingseries.glencoe.com.
Section 7.1 24

25. What are the two types of organized sports?
7.1 1.
What are the two types of organized sports?
What are three types of amateur sports?
What are two types of recreation? 2.
Quick Check Answers
amateur and professional
youth sports, high school sports, and college sports
commercial and public 3.
Section 7.1

26. The Importance of Events
Public and private events are sources of revenue for the hospitality and tourism industries.
Both types of events bring individuals together to share a common group experience.
Section 7.2

27. Public Events Public events are categorized by: Size Purpose
Section 7.2

28. Public Events Classifications of events are: Mega-events
mega-event the largest type of event, which is a unique, “must-see” happening that has international appeal
Mega-events
Hallmark events
hallmark event a local or regional event with national or possible international appeal that occurs once or annually
Major events
Local events
Section 7.2

29. Public Events Types of public events are: Political events
consumer show a single- or multi-day exhibition held at convention or civic centers
Political events
Cultural events
Military events
Tourist attractions
College and university events
Nonprofit organization events
Consumer shows
Section 7.2

30. Private Events
Private events are special events limited to a select group of individuals.
Categories of private events are:
Social events
Meetings
Corporate events
Section 7.2

31. Event Positions
Individuals working in the events industry are experts in time, crisis, and risk management.
They also need to have organizational, interpersonal, and communication skills.
Section 7.2

32. Event Positions Career opportunities in the events industry include:
Event planning
Event marketing
Event sponsorship
Event management
Meeting planning
Section 7.2

33. Entertainment
Today’s entertainment industry caters to a wide variety of cultures, ages, interests, and income levels.
The categories of the entertainment industry are:
Music
Television
Movies
Radio
Performing arts
Section 7.2

34. Entertainment
The music industry provides live performances and recordings by artists.
Live performances generate revenue from concert tickets, concessions, parking, on-site retail sales, and sponsorship opportunities.
Section 7.2

35. Entertainment
The large number of viewers make television the number-one entertainment option.
The money from advertising supports most of the major networks.
The growth of the video and computer-game industry has affected television.
Section 7.2

36. Entertainment
A movie can generate revenue from first-run release to the public in theaters, from the later release of videos and DVDs, and from the film’s sale to a television network.
Section 7.2

37. Entertainment
Americans listen to radio on their drives to and from work.
Specific programming for certain listeners is critical in the radio industry to ensure consistent ratings.
Section 7.2

38. Entertainment
The performing arts segment of the entertainment industry is popular among local, regional, national, and international audiences.
performing arts a segment of the entertainment industry that includes the exhibition of live presentations by artists, such as actors in theaters or performance artists in other venues
Section 7.2

39. Making an Impact
Sports events as well as recreational and entertainment opportunities, for which hospitality and tourism play integral roles, generate huge profits.
Many career opportunities exist in these exciting growing industries.
Section 7.2

40. What are four types of events? What three groups sponsor events?
7.2 1.
What are four types of events?
What three groups sponsor events?
What are the categories of the entertainment industry? 2.
Quick Check Answers
mega-events, hallmark events, major events, and local events
Private individuals or groups, corporations, and associations all sponsor events.
music, television, radio, and performing arts 3.
Section 7.2

41. Checking Concepts Define amateur sports.
Careers in facility management include marketing director, PR facility director, event director, booking director, operations director, box-office director, and concession manager. 3.
Commercial recreation, or any recreational activity for which a guest pays a fee, includes: amusement parks, theme parks, water parks, zoos, aquariums, museums, private clubs, and family entertainment centers. 4.
Professional sports generate income from the millions of fans who attend games as well as from advertisers on radio, TV, the Internet, and in print. 2.
Amateur sports are athletic activities and competitions for athletes who do not get paid. 1.
Describe the sources of income from professional sports.
List at least three careers in facility management.
Checking Concepts Answers
Amateur sports are athletic activities and competitions for athletes who do not get paid.
Professional sports generate income from the millions of fans who attend games as well as from advertisers on radio, TV, the Internet, and in print.
Careers in facility management include marketing director, PR facility director, event director, booking director, operations director, box-office director, and concession manager.
Commercial recreation, or any recreational activity for which a guest pays a fee, includes: amusement parks, theme parks, water parks, zoos, aquariums, museums, private clubs, and family entertainment centers.
Identify types of commercial recreation.
continued

42. Checking Concepts
Identify types of recreation besides commercial and public recreation
Accept all reasonable answers that fit the definition of a private event: a special event limited to a select group of individuals. 7.
A hallmark event is a local or regional event with national or possible international appeal that occurs once or annually. 6.
Types of recreation, other than commercial and public, include therapeutic recreation, outdoor recreation, military recreation, community programs, and campus programs. 5.
Define a hallmark event.
Checking Concepts Answers
Types of recreation, other than commercial and public, include therapeutic recreation, outdoor recreation, military recreation, community programs, and campus programs.
A hallmark event is a local or regional event with national or possible international appeal that occurs once or annually.
Accept all reasonable answers that fit the definition of a private event: a special event limited to a select group of individuals.
Identify examples of private events.
continued

43. Checking Concepts Critical Thinking
Accept all reasonable answers that mention that sports and entertainment events draw large crowds of people who depend on the services of the hospitality and tourism industries. 8.
Explain how sports and entertainment events relate to hospitality and tourism.
Checking Concepts Answers
Accept all reasonable answers that mention that sports and entertainment events draw large crowds of people who depend on the services of the hospitality and tourism industries.

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