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Presented by: Issar Krausz Regional Sales Manager, Africa RAD Data Communications.

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Presentation on theme: "Presented by: Issar Krausz Regional Sales Manager, Africa RAD Data Communications."— Presentation transcript:

1 Presented by: Issar Krausz Regional Sales Manager, Africa RAD Data Communications

2 Market-leading manufacturer of access and backhaul product solutions for carriers, service providers and enterprise customers Established in 1981 and privately owned Japan Argentina Australia France Germany India Italy UK USA Canada Russia Brazil China Israel Worldwide Presence Europe 46% 300 sales channels in 165 countries Worldwide Distribution of Sales in 2009 North America 21% Latin America 7% Africa 5% Oceania 3% Europe 46% APAC 16% Israel 2% RAD Data Communications

3 Over 20 years in the African Market Networks in 55 African Countries Track record of TDM Access, Ethernet Access, Last Mile and Compression Solutions Cooperations with Partners to provide Sales and Technical Support Europe 46% RAD in Africa

4 RAD Data Communications Member of the RAD Group Wireless USB Chipset Solutions Established: 2001 The Access Company Established: 1981 Wireless Mobile Backhaul Established: 1996 iSCSI SAN Solutions Established: 2000 Hi-end Adapters for Servers Established: 1987 CWDM and DWDM Solutions Established: 2000 Network Test Solutions Established: 1991 Integrated Application Delivery Established: 1997 No. of employees = 3,700 Group sales in 2009= $775 Million Group Distributor in Israel Sub-6GHz Wireless Backhaul Established: 1997 Mobile TV Transmitters Established: 2006 Video Conference Solutions over IP Established: 1992 Coordinated Strategy Shared Marketing Channels Joint Development & Technology Sharing Some Companies are Public Industrial Communication Solutions Established: 2009

5 RAD Products Strategy Network CoreServices/CPE New Packet-Switched Core Networks GbE, IP, MPLS Legacy Core Networks SONET/SDH, ATM Continued support of Legacy Services over legacy networks Ethernet Network Termination Units for demarcation and QOS Legacy Services over NGN - Ethernet/MPLS/IP backbones New Ethernet services over existing (PDH/SDH/ATM) backbones Legacy New Access Legacy Services Existing Equipment ATM DSLAM 2G BTS 3G NodeB Serial New Services and Equipment IP RAN 4G eNodeB IP DSLAM Ethernet Access That Lasts

6 Main Product lines Pseudowire Legacy Traffic over Packet Networks - IP/MPLS Multiservice Access & First Mile Multiservice Access Platform: NTUs, Multiplexers, DACS, Copper/Fiber/DSL/Wireless Modems, Multiplexers and IADs Carrier Ethernet Access Ethernet Access over Fiber, DSL and Legacy Networks Mobile Backhaul Backhaul Solutions over Any Infrastructure

7 Any Interface, Any Service, Any Infrastructure Unified solution, single vendor, single management system to ease integration Migration Path Offer new service (Ethernet) using existing legacy infrastructure (SDH/SONET) Take advantage of Packet Switched Networks (PSN) offering Legacy service at customer premises Future ready for all IP network (Ethernet services, PSN Infrastructure) Multiservice Access Platform & First Mile Portfolio Back AXESS+

8 ACE 3105 SDH RICi Bonding Egate Bonding ASMi LA-210 DSLAM ACE 3220 ETX Metro Ethernet Ethernet over PDH/SDH Multi-service over fiber/xDSL TDM + Ethernet over Fiber/xDSL IP NodeB/ eNodeB BTS/ Node-B BTS/ Node-B BTS/ Node-B BTS/ Node-B BTS/ Node-B BTS/ Node-B BTS/ Node-B BTS/ Node-B DSLAM RICi IPMux/Optimux BTS/ Node-B BTS/ Node-B TDM + Ethernet over MW ASMi RICi/ETX/IPMux Packet Switched Network Mobile Backhaul Fit any available transport infrastructure: PDH/SDH/SONET, ATM, DSL, Ethernet/IP/MPLS Co-existence of 2G/2.5G and 3G and support for LTE’s new network topology End-to-end QoS with traffic management, performance monitoring and various timing over packet technologies for verifiable SLAs Reduce transport costs through bandwidth optimization Back

9 Transparent Voice, Video & Data over IP/Ethernet/MPLS, Investment Protection in Legacy Equipment Circuit Emulation over Packet Networks SHDSL.bis; EFM; VDSL2+ LA-210/PWE T1/E1 2 x Fast Ethernet Daisy Chain Ring P2P Fiber, xDSL, Wireless, DS3 or OC3 (via MiRIC) Topologies P2P (link redundancy) RADView Gmux-2000 GbE IPmux-1E Megaplex ML-IP 4 FXS/FXO/ E&M/BRI 120 Analog phones And more… IPmux-2L/4L Serial 1, 2 or 4 E1 2 x Fast Ethernet IPmux-24 1, 2 or 4 E1/T1 2 x FE / GE IPmux-16 6 x Fast Ethernet 8/16 E1/T1, 2 x FE / GE IPmux-216 PSTN TDM SONET UP TO: 196 T1/E1, 7 Chan. DS3, 2 OC-3/STM-1 (7xOC3) 8/16 E1/T1, 2 T3/E3 or 2 CT3 Interfaces Aggregation IPmux-155L Ethernet, IP or MPLS Network Back

10 Packet Switched Network 10/100BT n x EoCU Bonding LA 10/100BT DSLAM EoCU LA DSLAM Branch GbE Branch Ethernet over DSL GbE RIC GbE STM-1/OC-3 3 x DS3 n x EoPDH Bonding Branch EoPDH E1/T1/E3/DS3 Egate Branch RIC 10/100BT Ethernet over PDH RIC SONET/ SDH 10/100BT EoPDH E1/T1/E3/DS3 Extending the reach of the provider’s network over a variety of access technologies Consistent Ethernet service across different access technologies End-to-end QoS with verifiable SLAs GbE Branches RICi-622GE GbE RICi-155GE Ethernet over SDH/SONET STM-1/OC-3 STM-4/OC-12 RICi-622GE RICi-155GE SONET/SDH GbE ETX 100BT FE//GbE ETX 1000Sx GbE 10 GbE Metro Ethernet Branch HQ Ethernet over Fiber ETX Back RAD’s Ethernet Access Portfolio Maximum Reach, Uniform Service

11 Selected References Worldwide Customer Base by Industry Utilities Transportation Government, Military & Financial Mobile Operators Carriers & Service Providers

12 Value Proposition per Market Segment: RAD’s Value Proposition Flexibility solutions to specific customer needs Broad Technology Base For long-term stability Responsiveness quick reaction to market needs Expertise in International Markets compliance with standards, homologation, FCC/UL/CE Commitment to Quality ISO 9000, ISO 14000. Winner of Israel Quality Award Long-term Partnership with customers, channels, suppliers, and employees Commitment to the Environment Carriers & Service Providers Mobile Operators & Transport Providers UtilitiesTransportationGovernment & Enterprises Vendors


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