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Model of business intelligence maturity levels for mobile operators Mikael Ojala Thesis Seminar on Networking Technology Helsinki University of Technology.

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Presentation on theme: "Model of business intelligence maturity levels for mobile operators Mikael Ojala Thesis Seminar on Networking Technology Helsinki University of Technology."— Presentation transcript:

1 Model of business intelligence maturity levels for mobile operators Mikael Ojala Thesis Seminar on Networking Technology Helsinki University of Technology April 5 th, 2005

2 Agenda Background Objectives of the thesis Methodology What is Business Intelligence? BI maturity The model Results and conclusions

3 Background Thesis written at AffectoGenimap Supervisor: prof. Heikki Hämmäinen Instructor: M.Sc. Mikko Mattila Started in September 2004

4 Objectives of the thesis What is mobile operators’ Business Intelligence like? –Does operators’ BI vary from other fields? Create a model for measuring mobile operators’ maturity on Business Intelligence –Is the model different for different kind of operators?

5 Methodology Two main phases of the thesis: 1.Theoretical framework and building of the model 2.Validation of the generated model Used methods: literature survey and qualitative interviews Used methods: qualitative vs. quantitative interview results

6 What is Business Intelligence? The objective: Better decisions!

7 What is Business Intelligence? (2) A process that refines and shares knowledge that is needed by the decision-makers BI is a continuous process BI has a cyclic behaviour Different cycles for different levels of decision-making

8 Business Intelligence maturity Definition: Business Intelligence consists of cycles That means that... BI maturity = The efficiency of the cycles! Two aspects to BI maturity: 1.The maturity of technology 2.The maturity of organisation’s policies

9 The model Basic idea:

10 The model (2) Improvement needed!

11 Results The validation resulted the final model Model is rather general: Mobile operators’ BI does not differ from other fields! Two models: –A model for service operator –A model for network operator

12 Conclusions The maturity of the operator’s business affects to the maturity of its BI Large organisation size sets more demands for organisation’s BI Feedback for the model: + quantitative + information on many levels - answers are always qualitative Usage: –Quality checking, benchmarking, etc.

13 Thank you! Questions? Comments? mikael.ojala@affectogenimap.fi

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