1. Mike Hamilton V.P. Product Management mhamilton@madcapsoftware.com

2. Who is MadCap Software Focused 100% on companies’ content authoring and documentation needs Unmatched industry expertise –Founders’ products have dominated the software documentation industry for over a decade –Product development, sales and support staffed by professionals with 10-25 years experience 3 Rapid adoption of MadCap Flare, flagship authoring product –Selected by Microsoft as a showcase application for Visual Studio 2005 and XPS –#3 tool in software documentation within 9 months of release –Profitable since first month shipping Flare –Global customer base: North America, Europe, Asia & Africa

3. Sample Customers 4

4. MadCap Software The Three Value Propositions: High Quality – The explosive success of the flagship product Flare is testament to the skills and abilities of the company to produce world class products for authors. Low Cost – MadCap Flare products bring enterprise-level capabilities at shrink-wrap prices, making powerful tools affordable to anyone. Scalability – Customers can start with a single editor (under $500) and can upscale at any time to any level that meets their publishing needs. 5

5. Multimedia Localization Advanced Support Authoring Software Solutions 7 Content Management & Collaboration

6. Multimedia Localization Advanced Support Authoring Software Solutions The next generation of online and print content development Print publishing and your long document solution Your short document creation solution – perfect for the “occasional” contributor A free utility for sharing and collaborating on documents 8 REVIEW

7. Multimedia Localization Advanced Support Authoring Software Solutions Capture anything that is displayed on your screen Add dynamic audio to your online publishing Easily create software simulations and tutorials 9

8. Multimedia Localization Advanced Support Authoring Software Solutions Content Management & Collaboration LOCALIZATION Integrated authoring, translation and publishing 10

9. Multimedia Localization Advanced Support Authoring Software Solutions User feedback, reporting, and Web 2.0 customer interaction Scan, analyze, report, and fix errors or problems 11

10. Multimedia Localization Advanced Support Authoring Software Solutions Team Server (2009 release) Automate and manage your content across the enterprise 12 Content Management & Collaboration

11. MadCap Software Concepts: Single-source Publishing

12. The Old Way Multiple Source Publishing Original Draft Employee Manual Hourly Employee Manual Management Employee Manual Management Manual Dallas Management Manual Los Angeles Hourly Manual Dallas Hourly Manual Los Angeles But… We need a version for hourly employees and a version for management. But… We need a version for each of our offices.

13. The Process Create Master Source Files Add Conditional Tags/Variables Define Publishing Targets Generate Output Print Only Enterprise Version Standard Version Target – Enterprise Help Include Enterprise info Exclude Standard info Exclude Print Info Define other specific attributes Target – Standard Print Include Standard info Include Print info Exclude Enterprise info Define other specific attributes Target – Standard Help Include Standard info Exclude Enterprise info Exclude Print Info Define other specific attributes

14. MadCap Software Concepts: Topic-based Authoring

15. Terminology Topic-based authoring From Wikipedia, the free encyclopedia Topic-based authoring is a modular content creation approach (popular in the technical publications and documentation arenas) that supports XML content reuse, content management, and makes the dynamic assembly of personalized information possible. A topic is a discrete piece of content that is about a specific subject, has an identifiable purpose, and can stand alone (does not need to be presented in context for the end-user to make sense of the content). Topics are also reusable. They can, when constructed properly (without reliance on other content for its meaning), be reused in any context anywhere needed.

16. Project Remember – Think Topics Printing Reports Using Container Objects Saving reports Creating Reports About Schedules Adding Users Setting Permissions Deleting Users Placing Objects About Objects About Users Exporting Objects About Containment Customizing Objects About Programming Objects and Inheritance Editing Reports Containing Objects Relating Objects Importing Reports Setting Schedules About Reports

17. Flare Overview: Architecture and differences from other tools

18. Flare Project Architecture Project Directory Content Folder Output Folder Project Folder ProjectName.flprj

19. Flare Project Architecture Project Directory Content Folder Output Folder Project Folder ProjectName.flprj The Content Folder stores all of the information you import or create. Topic files, images, etc. The Content Folder also stores files which control the look of the content. Cascading Style Sheets, Master Pages, etc. The Content Folder stores all of the information you import or create. Topic files, images, etc. The Content Folder also stores files which control the look of the content. Cascading Style Sheets, Master Pages, etc.

20. Flare Project Architecture Project Directory Content Folder Output Folder Project Folder ProjectName.flprj The Output Folder is the default location where documents you publish will be stored. If you publish, or generate, four different “outputs” then each of these will be found in this folder, each in their own subfolder. The Output Folder is the default location where documents you publish will be stored. If you publish, or generate, four different “outputs” then each of these will be found in this folder, each in their own subfolder.

21. Flare Project Architecture Project Directory Content Folder Output Folder Project Folder ProjectName.flprj The Project Folder stores all of the advanced single-sourcing and project level files Conditions Variables Publishing data More… The Project Folder stores all of the advanced single-sourcing and project level files Conditions Variables Publishing data More…

22. Flare Project Architecture Project Directory Content Folder Output Folder Project Folder ProjectName.flprj The main project file is also in this directory with a.flprj extension. The main project file is simply an XML file with high level project information recorded to coordinate all of the other project files. The main project file is also in this directory with a.flprj extension. The main project file is simply an XML file with high level project information recorded to coordinate all of the other project files.

23. Flare Architecture Key Points AttributeBenefit A Flat File structure – There is no hidden database Flare projects can be stored locally on your PC or they can be stored on a network drive without fear of database corruption that plagues tools with older architectures. XML files exclusivelyAll Flare files, not just content but also project files, are standard XML files. There are no hidden, proprietary, or binary files. This allows complete project transparency and access to all content and data, even from external tools. Unicode supportThe Flare editor and architecture are compatible with industry standards making it much easier to localize content if or when necessary.

24. Important Concepts Forget what you know from previous tools! OK, perhaps that is a little harsh, but Flare has been built from the ground up to support single-sourcing so many of its capabilities are more granular and flexible than items presented in Wizards in other tools. Many problems new users have are from trying to do things in Flare “the old way” that they did them in previous tools.

25. Important Concepts Example – RoboHelp Word Import –A wizard driven, one step process –Must be repeated every time a document is imported Flare Word Import –A TWO step process –First define the import rules and save them as a reusable file –Then import the actual Word document(s) using the import rules file

26. Important Concepts Example – WWP and Framemaker –Uses a single template to control all conversion and publishing –Can use this template to go straight from Framemaker directly to published output Flare and Framemaker –Can also go straight from Frame to published output BUT what is a single template in WWP is two files in Flare The import rules The publishing rules

27. Creating a Single-Source Authoring Environment With RoboHelp Mike Hamilton V.P. Product Management MadCap Software mhamilton@madcapsoftware.com What’s new in Flare 4! 13

28. What’s New in Flare 4! Print capabilities Master Project Linking New Output Options Reviewers/Contributors 5